How to market to less aware prospects

I got an interesting question the other day from one of the students of my [Business Soul Searching](=.GdnTKN0jrPOYEBgAFrHiDzx5aJymjMq1ZVvf3BDRFo0) online course. I thought it describes a common situation, so I decided to answer it "in public". See if it's something that you struggle with as well 👇 Question: We offer web design, digital marketing and SEO, rounded in what we call "complete online presence". And here lies my problem: Should I focus on familiar services (web design, advertising, SEO, etc.), which users know and understand? Or should I promote our complete approach to solving customers' complete online presence? I am afraid that people need to hear about websites and advertising, while "online presence" is not something a said no prospect ever. But I want to emphasize our complete approach. So, should I use our homepage to present our whole package (i.e. complete online presence offer) and create service subpages, which will act as sales pages for users who like to hear familiar solutions like web shop and webdesign? What this question boils down to: Your prospects do understand their own problems. But the solution you offer isn't what immediately comes to mind when they think about solving them. Or in other words, your prospects have a lower stage of awareness. Understandably, you are worried that your prospects may not "get" your main offer and see how it can help them solve there problems. Is there a way to make them see the benefits? Or do you need to change your offer to tailor to their level of awareness? Answer The answer to this question is... it depends (Don't you love when this happens? 😄). The video below talks about: - when marketing to prospects that are less aware make sense - what to keep in mind when you do, and - when you have no choice than to change your offer [Video: How to market to less aware prospects](=.icVWMIx5qsRCDdNyQ0O-_9U_he5lp7Kw6UT5cVn8TS0) Have a question about your business website? Reply to this email, and I may answer it in my next video. Question dos and don'ts: ✔️ Specific questions about one specific thing on your website ✔️ Your current business or marketing struggles ❌ Generic questions like "Could you please give me your feedback on my page / website?" I mean, I sure can. [But only for some money](=.028e9-54KhnOoFp-rxeWmqtOVcueBWPVQvWE73vpnoM)💰 This would be all from me for the week. Warm greetings from Germany, Gill [Website review](=.1mfEKOnrngVD4A1qiRJdclfxXnwYHq9OIfvVC18IPYU) | [Copywriting](=.WgFwr-NMKTti2B9yPx0pVsd8DcjNhFAkl_RALzl_RxE) | [📙 My book](=.S2Ru3OPGNpAGMMo615wj55jWIAph3zONORykiajVBaQ) | [🖥️ My course](=.4gncK70aQAvKRAF6qzCjtk2wZqmq_bmgD9V4c4CfFys) P.S. This email may contain typos, and I'm fine with them because cloning humans is, unfortunately, still impossible. Spending more time proofreading my emails would mean I'll have to share fewer tips with you. And sharing more and better tips is more important to me than sharing tips that are grammatically perfect. I hope that's fine with you, too. [Gill Andrews] [gillandrews.com](=.YjaXzLb0N_qXZzo8RwNLB25E2uMKRkHXd2Cdx7JvOwQ) [Share to Facebook](=.fZRM8YS1dHX_KyAAa-S82y4luwBdQk0b_eWIWLPU1S4) [Share to Facebook](=.9lVOjaXnTaf5LuNvQGv-_PZOD_MRkgDU53UMte09sfM) [Share to Twitter](=._Br0oQRfU0A7MRaxX9hco3IGtvjkQ8WPbVQXrBfcxOI) [Share to Twitter](=.lWGW2_sghi0Xfc5rkwEMVfkV6PReaaGuc27mWoDGCdg) [Forward email](=.eIqfhdq5nZMuxrNu6hxuhQ3nBDfRi05ACbirPq8FZwI) [Forward email](=.8sJD26w0bObjMmuYpoHC_NZk2y4BKFGvdFHyAINe-f8) Gill Andrews You received this email because you signed up to my updates. Changed your mind? No problem. Unsubscribe using the link below. [Unsubscribe](=.-0VzfOmwxIis_EF8AVvinGvNEPEj5MrugXm2WGiJMaQ)