The steps and support you need to build your copywriting career. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hi {NAME},
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As our students will tell you, the CCA is called "comprehensive" for a reason! We’ll give you absolutely everything you need to go from knowing nothing about copywriting to having a thriving, consistent copywriting career.
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[It really is like a copywriting career in a box!]( There's a ton in the Comprehensive Copywriting Academy, so here’s a little overview:
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The CCA 4-Factor Success Framework: Mastery: Go from being a complete copywriting newbie to practicing and mastering high-level skills that will have your clients raving
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Marketing: Learn exactly how to position yourself so clients clearly see your uniquely valuable perspective and clamor to work with you. (Worried about not having a marketing background? See below!)
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Income: Discover our proprietary system for landing clients by leading with value, so that you NEVER have to be salesy and clients THANK you for reaching out. (Concerned about being salesy? See below!)
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Increase: Learn how to scale from one or two clients to a consistent, steady stream of work so you’ve always got plenty of projects and income rolling in.
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And how do we do all that? Through a combination of these three master keys to success:
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Courses: Kick off your learning with our comprehensive array of info-packed, actionable courses. Work at your own pace and master everything from copywriting fundamentals to writing for specialized projects like sales pages, email funnels, and much more.
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Coaching: Get personal insight and advice from Nicki, Kate, and the Filthy Rich Writer coaches through live monthly coaching calls, monthly Facebook Lives to dive deep on topics YOU request, and special, student-only events throughout the year.
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Community: Learn and collaborate with smart, supportive, action-taking students like you as you share work, get support, give your thoughts, and receive feedback in our student-only Facebook group.
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[This is your chance to get a jump on your career and finish 2022 strong!](
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See you in there!
Nicki and the Filthy Rich Writer team
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P.S.
Worried about not having a marketing background?
Great! The vast majority of our students don’t. And that’s actually a good thing because part of what will set you apart as a copywriter is the unique life experiences you’ve had and the things that have shaped you OUTSIDE of copywriting. We teach all of our students to craft their USP—their unique selling point, what differentiates them—based on how their lives OUTSIDE of copywriting have made them who they are. It’s compelling and, more importantly, it works!
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Or, are you worried about having to be salesy or pushy?
Perfect! You definitely shouldn’t be! Pushy or salesy copy doesn’t work. Copywriting isn’t about being pushy or salesly—it’s about making a connection between people who have a want or a need and and the company or organization that has the solution to that want or that need.
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Sure, sometimes it can be a really important want or need, like using copy to help people who want to adopt identify that an agency is the right one for them. Or sometimes it’s a less noble want or need, like helping that family decide which minivan is right for their growing family by conveying what matters to them.
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People have all kinds of wants or needs and, as copywriters, our job is to connect them with the right solution by writing things that help them identify themselves and identify that solution! Copywriting is about creating connections by writing. Want answers to more of your questions? We've put together a whole resource page! [Check it out right here.]( [Image](
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