Weekly SG Digest: Market Your Agency and Grow

Welcome to the digest. This week we cover 5 ways to market your agency, growing traffic with title testing, and more! [5 Ways to Market Your Own Agency Services]( In this episode of Marketing School, Neil and Eric talk about 5 ways to market your own agency services. A few ways to get your services out there: - Use Crunchbase to find potential clients and suggest ways to improve - Write guest posts on blogs in the marketing space - Build relationships with people at AdAge, Adweek, and Forrester Hear about some of the [great tools and strategies]( you can utilize today to build relationships and get your great ideas in front of the right people. [How This Content Director Grows Organic Traffic by Up to 187% with Title Testing]( The right title will boost click-through rates, and even your ranking, in the organic search engine results. But as this indie digital publisher discovered, knowing the best titles for your brands and readership can take some experimentation. Indie publishing company[Black & White Zebra]( has 10 websites in its portfolio, with a combined one million (and growing) monthly visitors. Two years ago, the company started working with [ClickFlow](, a suite of tools designed to help users run SEO experiments and optimize their content. Black & White Zebra’s Content Director, [Sarah Tolle](, spoke to Single Grain about how the team has been using ClickFlow to experiment with titles and headings, discover what works best for their brands, and consistently improve click-through rates on their high-priority articles. Let’s take a look at how she grew organic traffic by up to 187% with title testing. Improve CTR on Your Most Valuable Content The team at Black & White Zebra was initially attracted to ClickFlow for its [content decay feature](, which connects to your Google Search Console account and automatically finds the posts that have seen a decline in traffic over the last year or so. However, they soon found that the platform allowed them to not just optimize pages that were performing worse over time, but to also be proactive about ensuring that their most valuable pages continued to perform well. “We’re heavily organic,” Tolle explains. “Our sites contain a lot of evergreen content that garners organic traffic from search, so we’re always looking to increase our visibility and click-through rate in SERP.” [[Continue Reading](] [How Alex Hormozi Is Thinking About Building Generational Wealth]( We seldom have interviews on the show, but we’re always excited to make an exception for remarkable individuals like Alex Homozi, founder and CEO of Acquisitions.com. Alex is an entrepreneur, investor, philanthropist, and author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No and Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym. We hear from Alex about his company Acquisitions.com, how he developed a step-by-step guide for massively profitable gyms, and how he believes it’s his duty to reinvest his wealth into altruistic initiatives. In our conversation, we discuss Alex’s book $100M Offers and unpack three key examples that illustrate how to put together an irresistible offer. Alex breaks down the four key variables that create value for the customer, and explains how management consulting taught him to systematically approach a problem by interviewing experts. Alex also shares the story of how he met his wife and business partner Leila and how they embarked on a hugely successful business venture together. [Tune in]( today for this engaging and informative conversation on entrepreneurship, risk, building wealth, and much more! [Zoom Supports Continued Access for Basic Users with Advertising Program]( Zoom is on a mission to deliver happiness and bring people together through video. While the enterprise sales side has been doing well, their free user base has also expanded drastically. The company announced this past Monday: “With this in mind, today we are excited to roll out a pilot advertising program that we expect will enable us to support investment and continue providing free Basic users with access to our robust platform.” This is initially only going to show on the browser page once you end your meeting and will only affect some free user meetings hosted by a Basic free user. As one of the new mainstay apps to connect individuals, it will be interesting to see how this develops.  Let us know your thoughts about this. Would you advertise on Zoom? Growth Lesson of the Week: Know When To Cut A Project In business and life, it is well worth it to push beyond comfort for growth and march on towards an outcome. But some projects need to have a limit for how long they go on for. For example, when they aren’t profitable or just are taking away from other aspects of your work, that may be a time to cut it. Recently, we determined that a project of ours was more lift than we initially thought for less return. We are shuttering it for the time being while focusing on more “impactful” ventures. How do you know when to stop a personal, or professional, project? How much time and resources do you give it? Until next time, The Single Grain Team P.S. Know someone that needs a job? Want $2k for referring someone? 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