Weekly SG Digest: How to Choose Your SEO Strategy

Welcome to the digest. This week we cover how to choose your best SEO strategy, building audiences through podcasting, and our experience with a hybrid work culture. [SEO Strategies Based on Your Business’ Unique Competitive Advantages]( There are so many SEO strategies out there that it can be overwhelming. Some even are contradictory and tough to teach or systematize across the company. In all this noise of advice, how can you decide to focus on a strategy so you can get back to work? Decide based on your competitive advantage. What differentiates you and your company? Businesses with an edge outperform and there is an SEO strategy that fits your business. [Continue reading]( to find SEO strategies and examples that fit: - Companies with a strong brand, media and community presence - Small firms starting from scratch - Brands with strong technical abilities - Going niche with local SEO  [How to Actually Make Money From Podcasting]( The podcasting space is heating up with more shows than ever before and big tech investing more into audio. We make close to $1M from our podcast ads and here is why we are doubling down as well. Podcasting is a blue ocean: - There are over a billion blogs - ~2 million podcasts - The number of podcasts and ad spend is growing ​ It’s not easy to get to the top. Top 1% of shows get 35k listens per episode. Discoverability is tough and still being built out by the hosting companies. How to get to the top and make some money: - Dynamic ad insertion - Be the leader in your space - Build a community and events out of your podcast - Podcast premium subscriptions (coming soon to Apple) [Listen here]( to find out more ways to build your podcast in this open space and make money. [Is It Too Late to Grow a Twitter Following?]( Eric and Neil share their thoughts on Twitter and whether it is too late to use this platform to build an audience. Twitter is a different beast from the other social media platforms.  People spend hours building Tweet storms with research and even find deals or investors through Twitter. People don’t use Twitter to post food pics, they use it to get smarter. This means if you can consistently deliver thoughtful content over time, you’ll see consistent growth as well. [Listen here]( to learn more about their thoughts on Twitter and how to be successful there. [My First Million #185 with Andrew Wilkinson - The Secretive Billionaire Who Acquired Burger King, Creating Better Babies & How Much Money Is Enough?]( Many of our employees enjoy listening to the MFM podcast, especially when Andrew Wilkinson hops on.  Sam Parr and Andrew cover the story of a secretive billionaire who owns many brands you will know, building a local media empire, and how much money is enough in life.  If you are interested in “boring” cash flowing businesses, [listen]( to the episode. The first half hour is devoted to the “Billionaire of the Week” with stories about them and the businesses they own. [Get Together]( With various communities of our own, we are taking the time to learn how to build these communities for the better. Our Community Manager read Get Together recently to level up.  You may not have a paid community. Not all of the advice may apply to you. But if you’ve got employees, this book can still help with it’s one simple framework: Build your community with people, not for them. This not only helps ensure you are building the community correctly, but makes it more personable. Communities are dynamic and you will do far better building a community together. Check out [Get Together]( if you want to learn more about this concept and how to put it into practice. Growth Lesson of the Week: Human Connection = Happiness Our team works remotely but because our old office was in Los Angeles, quite a few of us were able to get together this past week in a WeWork office. It was an interesting dynamic to transition from remote temporarily, but some of us had a great time getting to know one another, playing games, and having amazing food.  [Eric’s heart rate]( even went down! Even though not as much work got done, we came away with the need for human connection within our company. We are still figuring it out, but we are looking forward to company wide get togethers twice a year and local meetups more often.  What is your team going to do as things open up more? Until next time, The Single Grain Team P.S. Know someone that needs a job? Check out our [available roles here](.  To make sure you keep getting these emails, please add hey@levelingup.com to your address book or whitelist us. Want out of the loop? [Unsubscribe](. Our postal address: 707 Wilshire Blvd, Suite 3630, Los Angeles, CA 90017