How Amazon could rethink its entire business from scratch

Quieting ships to save orcas | Startup creates baby shoes that dissolve in water ADVERTISEMENT [GeekWire]( SPONSOR MESSAGE: EVOLVE 401(k): The retirement plan for business that dream big: [Enhance your employee benefits with ALLtech, available exclusively to GeekWire member companies.]( TODAY'S TOP STORIES Amazon is resetting its business. Is it doing enough to change its mindset? - In [an analysis published this week]( former Amazon executive John Rossman presents a blueprint for turning the company around — advocating a “zero-based” approach in which every initiative and project needs to be justified from scratch, and a “brutal rationalization of capital expenses,” among other steps. Rossman joins us on the GeekWire Podcast to discuss Amazon’s path forward. [Listen here]( or subscribe to GeekWire in [Apple Podcasts]( [Google Podcasts]( [Spotify]( or wherever you listen. A pilot program to help orca whales in Puget Sound by asking commercial vessels to slow down saw 61% participation in its first month, reported program leaders at an event Friday at the Seattle Aquarium. - External noise is thought to jeopardize the health of the endangered orca population by interfering with whale communication and food-finding. [Read more](. Instead of throwing out used baby shoes, a startup want you to boil them. - Woolybubs founders Jesse and Megan Milliken felt guilty about how frequently they threw away outgrown clothes for their kids, knowing that the clothes would end up in landfill. So they started a company. [Read more](. T[hanks for reading, and have a great weekend. — GeekWire managing editor Taylor Soper,](. SPONSOR MESSAGE [Acumatica Cloud ERP provides the best business management solution for transforming your company to thrive in the new digital economy.]( Built on a future-proof platform with open architecture for rapid integrations, scalability, and ease of use, Acumatica delivers unparalleled value to small and midmarket organizations. Connected Business. Delivered. [Watch demo video →]( LATEST HEADLINES [Senators ask regulators to investigate ties between banks and crypto firms, citing Washington state bank]( [Resetting Amazon: Why the tech giant should rethink its business from scratch]( [Sustainable shoes: This startup created baby shoes that can dissolve in water]( [Shhh, ships: Program to help save orcas by quieting vessels touts early success in Washington state]( GEEKWORK: TODAY'S TECH JOBS - [Remitly: Senior Mobile Software Development Engineer – B2B Platform (Seattle or U.S. Remote)]( - [Remitly: Senior Software Development Engineer – North American Product (Seattle Or U.S. Remote)]( - [Periscopic: Full Stack Developer]( - [Government of Canada Trade Commissioner Service: Senior Trade Officer (International Business Development)]( - [Remitly: Principal Software Development Engineer- Passbook (Seattle or U.S. Remote)]( - [MedBridge: Software Engineer III (Back end)]( - [Switchee: Fullstack Developer]( - [Plus: GTM Strategy and Ops Lead]( [FIND MORE JOBS ON GEEKWORK]( [HIRING? BUY A FEATURED LISTING TO APPEAR HERE]( [About GeekWire]( [Contact Us]( [Advertise]( Copyright © 2022 GeekWire LLC, All rights reserved. You are receiving this email because you opted to receive emails from GeekWire LLC.  Our mailing address is: GeekWire LLC 123 NW 36th St, Suite 203 Seattle, WA 98107  [change email frequency or address]( | [unsubscribe](