Omicron surging in Seattle | Podcast: Interview with Qualtrics CEO Zig Serafin ADVERTISEMENT [GeekWire]( SPONSOR MESSAGE: Artificial intelligence is changing the way we live, work & play: [Sign up at pnw.ai to receive the latest AI news, jobs and more in your inbox.]( TODAY'S TOP STORIES Growing interest in solar installations: When Erin Bryn Fetridge (above) and Ron Darling decided to put 20 solar panels on their roof this fall, one key motivator drove the decision. “We want to have less of a footprint on the planet,” Fetridge said. “It probably sounds cheesy, but it’s the truth of it.” The Seattle couple is part of [a growing movement in Washington to embrace solar](. Omicron surging in Seattle: Within one week, the number of Omicron cases in King County is projected to soar to about three times the peak of the Delta wave in August, to more than 2,000 cases daily. [Here’s the latest from scientists and health officials](. GeekWire Podcast: Our guest this week is Zig Serafin, CEO of Qualtrics. We discuss how the pandemic is changing attitudes toward work, jobs, and geography. Plus, the market for IPOs and acquisitions, and the future of downtown Seattle from the perspective of a newly public company. [Listen to the episode here]( and subscribe to GeekWire in [Apple Podcasts]( [Google Podcasts]( [Spotify]( or wherever you listen. Maritime Blue lands $500,000: The public-private coalition in Washington state will use the funding to commercialize new technologies aimed at decarbonizing heavy-duty transportation and reducing carbon emissions, [such as an electric-powered hydrofoil passenger ferry](. Thanks for reading, and have a great weekend. — GeekWire managing editor Taylor Soper, taylor@geekwire.com. SPONSOR MESSAGE
[AI Initiatives: Short-Term Wins & Long-Term Transformation]( Diversifying beyond traditional roles is just one of the many actions that organizations should take with their AI embedment strategies. In this guidebook, we take a look at the various practices that CXOs can implement to successfully scale AI, which will not only show ROI quickly but will also set the stage for an enduring cultural and behavioral evolution. [Download the Ebook Now.]( LATEST HEADLINES [In a new video, Amazon’s Project Kuiper highlights satellite broadband for folks off the beaten track]( [How climate concerns and incentives are driving solar installations on Washington roofs]( [GeekWire Podcast: Qualtrics CEO Zig Serafin on the new era of work, acquisitions, and growth]( [Omicron surging rapidly in Seattle area, projections show huge spike within a week]( [Maritime Blue wins $500,000 for cleaner transportation as finalist in tech challenge]( SPONSORED: GEEK REAL ESTATE
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