Seattle prepares to set controversial new standard for Uber and Lyft driver pay

Prime Day is set | Ballmer’s USAFacts to air $10M ad campaign during debates | A new definition of startup success ADVERTISEMENT [GeekWire]( SPONSOR MESSAGE: Hear from Expedia Group CEO Peter Kern, Microsoft Chief Product Officer Panos Panay, Harvey Mudd College President Maria Klawe and other tech and business leaders at the 2020 GeekWire Summit, Oct. 13-29: [Learn more and register before early bird rates end.]( TODAY'S TOP STORIES How much should Uber and Lyft drivers be paid? That's the question at the heart of new legislation that Seattle officials are expected to pass Tuesday, [setting a new minimum wage standard for drivers](. The vote will cap months of fighting between the companies and the Seattle City Council, academic researchers, and dueling driver groups. The debate over wages hinges on whether to prioritize full-time drivers who use Uber and Lyft as their primary sources of income or casual drivers who earn extra cash on the apps. But more broadly, the battle reflects the challenge of applying a one-size-fits-all wage standard to an increasingly dynamic and complex labor market. Prime Day: Amazon’s annual shopping extravaganza [is set for Oct. 13-14 after a delay caused by the pandemic](. Prime Day has become a reliable revenue boost for the Seattle tech giant. Just the facts: USAFacts, the nonpartisan, not-for-profit civic data initiative founded by former Microsoft CEO Steve Ballmer, will use the platform of the U.S. presidential debates to promote its mission of informing the national conversation with facts. The organization, based in Bellevue, Wash., is launching a $10 million ad campaign. [Read more and check out one of the ads](. Kicking the habit: An app developed by the Fred Hutchinson Cancer Research Center is nearly four times more effective at helping smokers quit than the average success rate for those trying to kick cigarettes, [a new study finds.]( A new definition of startup success: “What I’ve realized is that the dreams I had of developing a high-growth startup, being written about in magazines, and counting my fabulous riches were, ultimately, not healthy or productive for me. Over time, I realized that my real dream was building and running a business that suits the person I am and the life I want to lead.” — Lee LeFever, co-founder of Seattle-based Common Craft, explains the evolution of his entrepreneurial approach in [an excerpt from his new book, “Big Enough.”]( Thanks for reading, and see all of our latest headlines below. -- GeekWire managing editor Taylor Soper, taylor@geekwire.com and editor Todd Bishop, [todd@geekwire.com](mailto:). SPONSOR MESSAGE [The 2020 GeekWire Summit returns October 13-29, with an immersive and content-rich agenda that you will not want to miss!]( The fully virtual 2020 GeekWire Summit will take place over three weeks, allowing attendees to digest the in-depth fireside chats, interactive panels and brainy power talks in consumable bite-sized chunks. Get your pass and access all of the great sessions, including Expedia CEO Peter Kern, Microsoft Chief Product Officer Panos Panay, and Dreambox Learning CEO Jessie Wooley-Wilson; in addition to timely discussions about COVID-19 with leading health and biotechnology executives on the Regence health tech stage. This year, your GeekWire Summit pass allows you to participate in networking opportunities, discussion forums, polls and view sessions on-demand. [Buy Tickets!]( LATEST HEADLINES [Debate over Uber and Lyft driver pay comes to a head as Seattle prepares to set minimum wage]( [Steve Ballmer’s USAFacts airing $10M ad campaign during presidential debates to highlight real data]( [Techstars Seattle grad and Vancouver-based Olive raises $1M for IT procurement software]( [Amazon expanding in Canada, will add another 3,000 jobs in Vancouver and 500 in Toronto]( [New research from Fred Hutch shows that an app can dramatically help smokers quit]( SPONSORED: GEEK HOME OF THE DAY [Roanoke Reef Luxury Floating Home]( [Tech Moves: Expedia and F5 Networks add board members; Madrona principal departs; and more]( [Amazon Prime Day set for Oct. 13-14 after pandemic-related delay]( [Week in Review: Most popular stories on GeekWire for the week of Sept. 20, 2020]( [Book Excerpt: How to build a startup with a different measure of success — your own satisfaction]( GEEKWORK: TODAY'S TECH JOBS - [INRIX: Backend Developer/Analyst]( - [INRIX: Strategy Analyst]( - [Libro.fm: Senior iOS Developer]( - [Libro.fm: Senior Android Developer]( - [INRIX: Senior Java Data Engineer]( [FIND MORE JOBS ON GEEKWORK]( [HIRING? BUY A FEATURED LISTING TO APPEAR HERE]( [About GeekWire]( [Contact Us]( [Advertise]( Copyright © 2020 GeekWire LLC, All rights reserved. You are receiving this email because you opted to receive emails from GeekWire LLC.  Our mailing address is: GeekWire LLC 123 NW 36th St, Suite 203 Seattle, WA 98107  [change email frequency or address]( | [unsubscribe](