How ‘Ready or Not’ amassed 5m hours watched

The secrets behind VOID Interactive's hit influencer campaign [View this email in your browser]( You have been sent a sponsored message via GamesIndustry.biz, in association with Lurkit How VOID Interactive amassed 5m hours watched for their shooter game ‘Ready or Not’ The secrets behind the game's hit influencer campaign VOID Interactive's first game Ready or Not was a chart topper, garnering 1.5 million views on Twitch during the first 24 hours after launch. It wasn't a fluke. The small remote team at VOID Interactive had many factors working against them but a successful creator launch campaign propelled their game to become one of the most watched titles in the world last year. In 2024, Ready Or Not is up there with the top first person shooter games in terms of popularity as the developer continues to roll out upgrades and updates. VOID Interactive's marketing head, Behrad Sabet, sat down with [Lurkit]( to talk about Ready Or Not's stellar launch and the company's direction in the future. With 12 years of experience in marketing under his belt, Sabet believes Ready Or Not was successful because it's just a great game. According to Sabet, no amount of marketing is enough when you don't have a good product. “From a commercial, marketing, and brand point of view, Ready Or Not was a massive success," he says. "Just seeing us up there, a self-publishing indie studio, with AAA games with huge established developers and publishers is great. You don’t see that often.” Described by VOID CEO Julio Rodriguez as the “quintessential tactical FPS for our era”, Ready or Not was highly anticipated when it came out of early access on December 13th 2023. Ready Or Not’s burst launch exceeded expectations VOID Interactive had big goals for Ready Or Not, and the marketing team completely trusted the developers with rolling out a great game. But, the marketing team had just a few months and a long list of tasks at hand. Since the game's early access phase had already established a solid base of core players, the developer needed to reach the mainstream audience with a jaw-dropping launch that made headlines. The team would craft a marketing strategy that would propel it to the top of the Twitch rankings. VOID’s team was already users of Lurkits platform but now they also turned to the expertise of Lurkit’s customer success team to build an influencer marketing campaign on a AAA level. Lurkit’s team leaned on the brief from VOID’s marketing team and presented a plan to engage the most recognized content creators within the FPS genre, to really hit it home to the audience who enjoy these games. [To read the full article, click here]( [Facebook icon]( [Twitter icon]( [LinkedIn icon]( Copyright (C) 2024 ReedPop. All rights reserved. You got this email because you signed up to an account on GamesIndustry.biz and agreed to receive promotional emails from our partners. Our mailing address is: ReedPop 1-6 Grand ParadeBrighton, East Sussex BN2 9QB United Kingdom [Add us to your address book]( Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe]( [Privacy Policy]( | [Cookie Policy](