Operation "MoneySuck" 2024

Oopsie... It seems like my email account got hijacked yesterday by none other than baby Helena... But -- to be honest -- she sent out [quite an entertaining email](), so no hard feelings ;) Anyway... Today I want to share a cool story with you about Operation "MoneySuck". What’s Operation MoneySuck, you say? Well… The term actually comes from the late, great advertising legend Gary Halbert… And it was his most famous mentee, A-list copywriter John Carlton who first shared this powerful concept with the wider world. Here’s what happened (based on John’s [memoirs](=))… Early in his career, John was hired by Gary to help him write ads for clients... And on the very first day he arrived at Gary’s office on Sunset Blvd (in West Hollywood)... ​ Sh*t hit the fan almost immediately! ​ You see… The dynamic duo was supposed to write a bunch of copy for all sorts of clients… And figure out NEW ways to increase their bottom line… But just as they were ready to really get into it… Not one, but TWO secretaries AND Gary’s red-headed girlfriend (notorious for getting her way) burst in at the same time, with lots of bad news! The printer had just broken down (at the WORST moment ever!)… One of Gary’s clients was threatening legal action over something… The landlord was on his way up to the office because there was a problem with the lease... And an employee from the bank was waiting on the phone, regarding some emergency. Things went from relatively calm… …to DEFCON 5 almost immediately! And this primordial chaos was ready to consume everything and everyone in its path. So – as most people in this situation would – John started gathering his stuff to leave Gary to attend to all these problems… But before he could pack his stuff, Gary held up his hand… Shushed everyone… And simply escorted everyone out of the office. (even his “notorious for getting her way” girlfriend!) He even locked the door! Then, he simply sat down at his desk, grabbed a pen & paper, and said: “Okay, let’s get busy.” … John was stunned! “But what about all that other stuff that needed fixing NOW??”, he asked in disbelief. To which Gary replied: ​ “Screw all that irrelevant stuff. We’re gonna bring in the bucks. It’s time for Operation MoneySuck” ​ And that’s exactly what they did. For the next several hours, they finished ads, landed new deals, and consulted with clients. They brought in A LOT of moolah together. And – almost miraculously – when they finally opened the door again… Things were calm outside. All those pesky problems… gone! All those nagging “emergencies”... taken care of. All the while the dynamic duo made bank inside the office. *** ** * So what’s the biggest lesson in this story? According to John Carlton: “If you are the person in charge of bringing in the money, then that is your Number One job — to bring in the money. It’s also your Number Two job… Your Number Three job… And so on. YES – ALL problems are “emergencies”, in one way or another… They’re a show-stopper to some, an ulcer-inducing nightmare for others. However, if your job is to bring in the moolah… And an hour of you doing that can generate, say, a thousand bucks in fees or sales… Then, when you scurry over to start looking at the printer when it snarls up… That means you’re paying someone (you) a thousand bucks an hour to read the manual and pull out jammed paper with uncoiled paperclips. While NO ONE is picking up your job of bringing home any bacon! So you lose twice. Net loss of two thousand smackeroo’s per hour.” Wise words from a grizzled marketing veteran… and one of the best copywriters of all time. But also consider this: Many business owners routinely confuse “Operation MoneySuck” with “Operation MoneyDump”... By trying to do everything themselves… Hoping to “save” a few bucks here and there. And while this can be a perfectly reasonable strategy in *some* cases… ​ Usually, they just end up shooting themselves in the foot… While crippling their growth potential!​ ​ So remember… If you want to grow your business and take it to the next level, it’s CRITICAL not to forget about “Operation MoneySuck”. Problem is… It’s often really, really hard to figure out exactly what should be part of your own version of OMS at a given time. For example… If you want to sell something online, then engineering an Offer people really want should be one of the first key parts of your process. But once you have that, the next high-impact step is writing sales messages that actually make sales happen. However… Once you have THAT… then your #1 job becomes driving quality traffic to your offer and funnel. All those things dynamically become a part of your “Operation MoneySuck”, one after the other. Problem is… It’s often too hard to figure out exactly WHAT you need to focus on WHEN… Especially if you’re tangled up in working IN your business all the time. So in those cases... “Operation MoneySuck” actually becomes hiring someone to help get you to the next level FASTER, BETTER, and with LESS EFFORT. (Or hiring someone to find someone to do that for you) And that’s exactly what I can help you with. I can help you execute your own version of “Operation MoneySuck”... And help make 2024 your BEST year yet! So I’d Like to Extend An Exclusive Invitation For You To Work With Me 1-on-1 On Executing YOUR OWN “Operation MoneySuck” in 2024 Interested? ​[>> Click here to get all the details](​ Cheers, -Csaba Please add csaba@gameofconversions.com to your address book or whitelist us. Want to change how you receive my emails? You can easily [Update your profile]( or [Unsubscribe]( Our mailing address is: 113 Cherry St #92768, Seattle, WA 98104-2205