is THIS the most effective lead generation tool ever?

Hey {NAME}, So as you probably know, a few weeks ago I wrote a new book called [The Rapid Lead Activator](). It’s an elegant NEW way to convert email leads into better clients faster... Without pissing them off with aggressive marketing tactics — and without disrupting your existing onboarding or funnels. (using 5 simple emails you can copy/paste into your email system in no time flat!) It works GREAT for coaches, consultants, experts, and creators who sell something online. (or copywriters who write for them) Anyway... This email isn't about the book itself... It's about WHY I decided to create it and replace 80% of my lead magnets with this single one. You see... Despite the popularity of quizzes, checklists, free mini-courses (and other similar lead magnets), you can't deny the appeal of a good ol' book. Why? Let me break it down for you: ​ Getting a book about a topic they're interested in is an instant dopamine hit ​ Does that mean they'll actually read it? No. Chances are, they won't. HOWEVER -- and this is important -- the mere act of requesting the book makes people feel like they've done something productive that can get them closer to their Dreams and Desires... Without actually putting in the work... While having the control and agency to consume it whenever they want! And that, my friend, is a powerful combo. Especially with everyone feeling "busy" nowadays, and having crazy schedules. I mean, sure... Giving people a free 5-7-part mini-course as a lead magnet might seem super valuable on the surface... But despite your best intentions, it often just puts extra pressure on your new leads... while feeling like "work". "One more thing" they have to spend time on. And if they don't consume it (while constantly being reminded to do so), they're just going to start feeling guilt, shame, and all sorts of negative feelings toward you. And pretty soon, they'll consistently ignore your emails... because they're gonna feel like it makes them feel worse about themselves. ​ And nobody really wants to feel that! ​ (especially when they haven't paid for it... which means they'll value it even less) So that's why most webinars, free video courses, or email courses often miss the mark: If your info comes with a "must be available on Wednesday night" or "watch all 5 videos in the series" clause, you're saying goodbye to a chunk of potential leads. On the flip side... Offer them a free short book... And they can hop on board without any immediate commitment! They can snag it now... and dive in whenever they get a breather. (of course, it's worth reminding them from time to time to dive deeper) Makes sense? Hope so. But wait, there's more.................. Because there's another major reason why lead generation books outperform other lead magnets: ​ Books are inherently perceived as valuable ​ No matter the content... No matter the practicality... No matter the value proposition itself... In most people's minds, a book is a book. It's THE authority-building device that must mean the author of the book knows what they're talking about. Of course, this is often faaaaar from the truth... But most people still perceive it that way. Don't believe me? ​ Let me PROVE it to you: ​ BEFORE I wrote the Rapid Lead Activator "book"... I had a Rapid Lead Activator "resource". I ran Facebook Ads to it for a while... And I was getting new leads for about $9.5, with a 1.8% CTR, and a 56% landing page conversion rate Not the best, but not the worst either. Fast forward a few months (right after I finished the book), and I ran another campaign which was the SAME thing as before... Some cover image... Some ad copy... Same landing page... Same EVERYTHING... Except for 1 thing: I literally just changed the words "NEW resource" to "NEW book". That's it. I just chanced those two words, duplicated the ad set, and let it run. The result? I'm now generating new leads for $4, with a 2.3% CTR, and a 78% landing page conversion rate Talk about BIG improvement from such a small change, right?? (I wish all A/B tests were so easy haha!) ​ It makes a night and day difference. All because I renamed "NEW resource" to "NEW book" ​ Do you see why books outperform other lead magnets now? I hope you do. But if you still don't... Here's another example. I very rarely post on Facebook... But when I do, I usually get around 30-50 likes / reactions, and maybe 1-2 comments. (unless I post some super-cute baby pictures... those get A LOT more) But yesterday I posted that I wrote my first book... And guess what? I got 130 likes / reactions... and 41 comments (so far!) People are congratulating me left and right for writing a book... EVEN THOUGH they don't even realize that the FUNNEL which comes after the book itself took waaaaaaay longer (and significantly more effort) to build than the book itself! Nobody cares about the funnel and the email system... But everyone cares about the fact that I wrote the book itself. To them, I'm now an author... Even though I've probably already created 100x as much content before... And I'm actually much prouder of my 100-day proven sales letter breakdown challenge or my (current) "magnum opus", [Breakthrough Conversions Academy.]()​ But that's how people think. And that's why, hopefully, you now understand why a free book far outperforms other lead magnets :) I rest my case. Till next time, -Csaba ​ ALSO, Here are a few ways I can help you, whenever you're ready... 1. Get the 7-Day Rainmaker Email Sequence Simply install this "plug-n-play" email campaign into your business and start generating recurring sales on autopilot. [Get it here >>]()​ 2. Grab My Million-Dollar Copywriting Swipe Library Steal my MASSIVE, 2000+ page library of various high-converting copywriting samples, including over 130 emails, 81 long-form sales pages, 160 Facebook Ads... and -- of course -- the OFFICIAL swipe file for my 100-Day Proven Sales Letter Breakdown Challenge! [Grab it now >>](​ 3. Discover the art & science of sending profitable emails your fans will LOVE Without being sleazy, pushy, or losing your sanity in the process... Rainmaker Email Mastery empowers you to confidently turn email subscribers into an automatic revenue engine, EVEN IF you can barely write your own grocery list... [Enroll today >>](=)​ 4. Explore my product catalog and treat yourself Inside, you’ll find courses on profitable email marketing, kickstarting a freelance copywriting career, email template packs, swipe file collections, and even my flagship emotional response marketing system, Breakthrough Conversions Academy. [See which one’s right for you >>](=)​ 5. Feeling stuck with a specific marketing problem? Let's schedule a 1-hour consulting session, just you and me. We'll figure out the real reason behind this problem and you'll come away with a laser-focused step-by-step plan on exactly how to fix it so you can grow your business. [Book Your Spot Here Today >>](=) ​ ​ ​ ​ ​ ​ ​ ​ ​ Please add csaba@gameofconversions.com to your address book or whitelist us. Want to change how you receive my emails? You can easily [Update your profile]( or [Unsubscribe]( Our mailing address is: 113 Cherry St #92768, Seattle, WA 98104-2205