Hey {NAME}, No specific interesting "Hook" for you in this email since I couldn't come up with a proper Big Idea for this one... But here are 3 genuinely cool things I think you should consider checking out as we're heading into the weekend: 1 - An amazing case study about "Operation InfeKtion" What's Operation InfeKtion, you say? It's a "mind virus" created by the KGB during the Cold War... Which has been carefully and selectively evolved by Russian intelligence & spy organizations to shift specific beliefs in people and manipulate public discourse in the West, serving the Kremlin's interests. However, this is not a biological virus... It's a political one. Now... I know this is a highly controversial (and quite secretive!) topic... But since I talk A LOT about [Neuroplastic Belief-Shifting...](â I wanted to share this case study with you because it's a fascinating example of how Russia is using persuasive copywriting to "convert" people to do their bidding. I'm not gonna lie... This video will probably ruffle some feathers... But if you don't immediately reject it based on political beliefs... and you watch it... you'll see why this is a LEGIT step-by-step persuasion system developed by some of the best manipulators in the world! â[>> Watch it here](â And speaking of NON-manipulative persuaders... 3 - A-list copywriter Kim Krause Schwalm is doing another Copy Mentoring Sprint. If you haven't heard about it before, it's a series of 4x 90-minute calls during which you can get Kim to critique your copy... Give you some A-level feedback... And help you unlock new growth opportunities in your business. But the best part? Unlike her $12,000 6-month mentoring program, this 1-month Copy Mentoring Sprint only costs... ...wait for it... $297. (which is actually a ridiculous $197 when you join today!) I love seeing Kim critique all sorts of real-life copy... And I'll be there just so I can learn from her analysis and copy breakdowns. â[If this floats your boat, come and hang with us. Here's the link >>](â (I'm NOT an affiliate for this, by the way... just wanted to share this because I think it's one of the best deals in the copywriting world at the moment) (that being said, if you buy it based on my recommendation, let me know because I'd love to brag to Kim about it ð) 3 - Can you still launch a premium online course in a world full of $27-, bot-generated courses? I've been thinking about this A LOT recently... Especially since I haven't created a new course in a while. But -- after talking to some of the best marketers I know about this -- the short answer seems to be... YES. You certainly can. (Although not exactly how most people would do it) In fact... Precisely BECAUSE the market is flooded with cheap, mediocre courses⦠â¦which are nowadays being created by ChatGPT (which just aggregates whatâs online and canât tell good and true content from bad)⦠You now have the opportunity to stand out MORE and position yourself as the real deal! The *top* option for people who want a real transformation in their lives. (And build a course that your future students will happily pay top dollar for... because itâs worth it) Which is why I wanted to let you know about this must-read book for course creators: â[Guide on the Side: Winning with Courses in the Age of AI](â This book is co-authored by four people, who all work together at the online business education company Mirasee: - Danny Iny (founder and CEO)
- Ari Iny (Director of Growth)
- Heather E. Wilson (Director of Education)
- And Elizabeth Lee (Lead Course Developer) In it, youâll discover: -- How AI should (and shouldnât) be used to create online courses and build online businesses. --The modern course opportunity, which has been fundamentally changed by the onset of AI technologies. -- Your first hybrid course, and how to build it quickly by using AI in the right ways. â¦and much more! â[And for a limited time, you can get this book for FREE through this link](â Danny is the person I *always* listen to when it comes to courses and the online education industry... And I love how he and his co-authors wrote this book to bridge the gap between online courses and AI so you can take advantage of what AI has to offer. (while also letting your expertise shine through) So check out the book, and let me know what you think! That's it. Have a great weekend, -Csaba â ALSO, Here are a few ways I can help you, whenever you're ready... 1. Send emails that get more Opens, Clicks, and Sales FREE 5-part course reveals how to STOP leaving money on the table... and START making more sales from your email list today (without using sleazy marketing) [Send me lesson #1 >>](â 2. Try the Rapid Lead Activation Scorecard Score yourself on the 9-point Lead Activation Scorecard to discover your biggest âleaksâ and untapped growth opportunities! [Try the scorecard here >>](=)â 3. Explore my product catalog and treat yourself Inside, youâll find courses on profitable email marketing, kickstarting a freelance copywriting career, email template packs, swipe file collections, and even my flagship emotional response marketing system, Breakthrough Conversions Academy. [See which oneâs right for you >>](=)â 4. Work with me One-on-One If you'd like to work with me directly to hatch some âWorld-Dominating Schemesâ for your business... just reply to this email⦠put "One-on-One" in the subject line... and tell me a little about your business and what you'd like to work on together, and I'll get you all the details! â Please add csaba@gameofconversions.com to your address book or whitelist us.
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