"kNOw How"

One of the most painful lessons I've had to realize in this business is that teaching too much -- no matter how well-intentioned -- is a fool's errand. Especially when you do it to an audience of non-buyers. (like your social media following or general email list) Let me explain... On the surface, it makes TOTAL sense: "Just teach them a shitton of valuable lessons for free... because that will demonstrate how good your stuff is... and they'll be delighted to become your customers after that!" ...said many of the gurus that I followed when I got started. Unfortunately for me... My brain -- which THRIVES on constantly learning new stuff about the world -- took this way too seriously, and automatically translated it into: "Yeeees... fiiinallly!!!... we just have to create content inspired by all the cool new things we're learning and everyone will be sooo happy... kumbaya, kumbaya :)" So that's what I did. I started (hard) teaching on my blog... Then on YouTube... And then in my emails. And I LOVED it! It made me feel like I've finally found my purpose... and this was going to change the lives of so many people (including myself). The only problem was... Not everyone's brain works like mine. In fact... ​ Over the years, I had to realize that MOST people's brains definitely DO NOT work like mine! ​ Far from it. For example: As I was having the time of my life devouring all sorts of copywriting & marketing courses faster than Charlie Sheen was snorting through half of Columbia's coke exports... Pumping out THOUSANDS of pages of notes... And still feeling like I needed MOAR... Most people I was talking to were saying things like: "Wow, that's so cool... I also wanna learn more about {INSERT TOPIC}... can you recommend a few good books or courses? I'll add it to my list" ...aaaand then never did anything with them. Another example: As I started going "back in time" to study the OG copywriters & marketers who invented this game... Looking to learn more about how (and why) they operated like they did... (which later turned into my now [infamous 100-day proven sales letter breakdown challenge]() I was constantly getting into conversations with people who were raving about all sorts of shiny objects created by all sorts of modern-day "gurus"... and advertised as the best thing since sliced bread! But when I took a closer look... Most of them were basically just selling a "watered-down" version of the same old-school stuff... but dumbed down a bit... and positioned as a biz-op offer. And yet... People were getting hard-ons for these offers! But the biggest revelation came from my own numbers: As I was sifting through my YouTube analytics... my email stats... my sales dashboard... and the replies I've been getting to my videos and emails over months (and years)... One thing became painfully clear: ​ 95% of people didn't do squat with all that valuable content (despite originally praising it like crazy!) ​ They consumed it a bit here and there in the beginning... But then got bored of it and went on to focus on another shiny object that was sexier. It's just like what the great Dan Kennedy always says (paraphrased): "Almost every single population automatically sorts itself into 4-16-80. You can't help it. It's a law of nature. If you give me 100 people of any kind, pretty soon they'll sort themselves into the 3 groups: 4 of them will be the superstars who actually get things done and produce most of the results. 16 of them will do a pretty good job, putting in at least some effort. And 80 of them will lag behind, act passively, and not get results. I don't care whether you take beggars off the street... or the richest billionaires on the planet... It don't make any difference! In their respective categories, they will always sort themselves into 4-16-80 4-16-80, baby!" Which -- ironically -- is a perfect example of the "80-20 Principle"... twice! And you know what, {NAME}? Looking back, I'm not surprised at all. ​ In fact, it's painfully obvious... ​ I've been an idiot for naively believing most people (especially non-buyers!) REALLY WANT to learn this -- or anything else, for that matter -- just for the sake of learning it 😅 (which -- for my brain that thrives on learning -- is still shocking to hear!) Because 80% of them won't really do anything with the stuff you give them (no matter how valuable or helpful)... 16% will put a reasonable amount of effort into it, and get some results... And only 4% will be the superstars who get the best results. And speaking of 4%... You know what else has that same number? Average online course completion rates. Coincidence? I don't think so... (unless it's aliens!) In fact, you see this trend ALL. THE. TIME. In coaching programs... business meetups... professional groups... classrooms... athletic competitions... You name it! ​ Because the truth is... ​ Most people don't wanna learn this (or anything else, for that matter). They just want the outcome this gives them, preferably fast. So... If you wanna do content marketing to get more leads... It doesn't really make sense to teach them the "HOW" before people become customers. (because they won't consume it anyway) Instead, it makes much more sense to teach them the "WHY" and the "WHAT" in your marketing... And THEN... once money changes hands -- and they're in the top 20%... They'll consume the "HOW" to a certain degree based on their own internal motivation. That's a waaaay better model. Unfortunately for me, I'm still pretty TERRIBLE at doing this 😂 But I *am* getting better :) I just have to give people "Know How"... without giving them too much "How". Or in other words... "kNOw How" :) Something to think about... -Csaba ​ P.S. -- And speaking of kNOw How... Today you can still join [Melinda Cohan's cool coaching workshop for FREE...](=)​ In which she'll reveal how you can turn a purpose-driven coaching practice into a profitable business that will pave the way to the lifestyle you want... Whether that's increasing your income... Working fewer hours... Or both! (while empowering you to make a positive impact on more people) In today’s 90-minute session, you’ll also discover how to: - Reach the next level of impact and income in your business with 4 simple questions… - Be profitable and efficient with the ONLY behind-the-scenes systems you need. (If you’re doing anything else, you’re working way too hard, and possibly losing leads!) - Stop wasting precious time and money on tech that drives you crazy (or just plain doesn't work) by achieving “tech minimalism” in your business and use tools like ChatGPT in a clever way… - Deliver consistent, outstanding results to clients – this peek behind the curtain of a successful coaching business will show you the exact systems and structures to use… - Solve the real issue keeping you from getting enough clients and revenue. (Surprise, it’s almost NEVER a sales or marketing problem!) - Demonstrate credibility early in your coaching business to bring in new clients. (No, your website is NOT the solution… here’s what you should do instead.) - …and much more! (without hard teaching that much :))) ​[So don’t miss out on this cool workshop – starting at 11 am / 2pm Eastern!](=)​ ​ ​ ALSO, Here are a few ways I can help you, whenever you're ready... 1. Discover the breakthrough “Neuroplastic Belief-Shifting” Framework Check out the 7-part expose on how I discovered a hidden persuasion method routinely used by the greatest copywriters of all time called “Neuroplastic Belief-Shifting”. [Read it here >>](​ 2. Try the Rapid Lead Activation Scorecard Score yourself on the 9-point Lead Activation Scorecard to discover your biggest “leaks” and untapped growth opportunities! [Try the scorecard here >>](=)​ 3. Explore my product catalog and treat yourself Inside, you’ll find courses on profitable email marketing, kickstarting a freelance copywriting career, email template packs, swipe file collections, and even my flagship emotional response marketing system, Breakthrough Conversions Academy. [See which one’s right for you >>](=)​ 4. Work with me One-on-One If you'd like to work with me directly to hatch some “World-Dominating Schemes” for your business... just reply to this email… put "One-on-One" in the subject line... and tell me a little about your business and what you'd like to work on together, and I'll get you all the details! ​ ​ ​ Please add csaba@gameofconversions.com to your address book or whitelist us. Want to change how you receive my emails? You can easily [Update your profile]( or [Unsubscribe]( Our mailing address is: 113 Cherry St #92768, Seattle, WA 98104-2205