Dan Kennedy’s Sequence of 9 Agreements

Today I want to show you a really cool (and unique) framework that's guaranteed to unlock more conversions, sales, and profits in your business. It's called "The Sequence of 9 Agreements"... And it was developed by arguably the best marketer of all time, Dan Kennedy. According to Dan: “If you can get your prospect to agree with the right set of beliefs… in the right order… then making the sale is almost inevitable.” So what are these beliefs? Well... According to Dan, they're relatively universal for most people. These are: ​ BELIEF #1: Possibility ​ "Hmmm, interesting… YES, this could actually work” Yes, I know this might seem obvious... But DO NOT assume your ideal prospects automatically believe it's possible for them to get the outcome they really want. Many don’t. So -- as the first step in your marketing -- you have to make them realize that "YES, this IS something that could actually work". And how do you do that? With your BIG PROMISE. Once people believe change is possible, it's time for... ​ BELIEF #2: Beneficial Nature ​ “YES, this could be beneficial for me” You see, {NAME}... Even IF people believe change is possible, that doesn't automatically guarantee they'll see value in it. Either because they simply don't realize it... Or they just don't care enough about it. So it's YOUR job to highlight that the benefit they'll get from this is BIG enough to move them to take action. Otherwise, they'll just say "So what??"... and move on. Don't let 'em! ​ BELIEF #3: Attainability ​ "YES, this is actually practical for me to attain” Again... DO NOT assume people instinctively realize this... Many don't! Why? Because it's one thing to realize the beneficial value of doing something... And it's a completely different thing to realize if it's actually practical to attain. For example: Someone who weighs 400 pounds probably realizes that dropping 100 pounds is Possible and Beneficial... But might not believe it's actually Attainable. So, once again, your marketing message has to instill the belief that "YES, this IS possible". However, that's often not enough because of ... ​ BELIEF #4: Personal Attainability ​ "YES, this is actually attainable for ME” (against all odds)” This is very close to Belief #3... But it also takes into account the past history of our prospect. (including their failures, frustrations, fears, etc) Because the sad truth is that most people have FAILED multiple times before in life. Therefore, their “Fear of failure” and associated criticism is often stronger than the possibility of gain. So you need to showcase lots of social proof elements from people similar to your prospect... So that they actually realize it IS possible for someone like them to change. To drop 100 pounds... make 6-figures... date a smokin' hot girl... or get relief from their pain. And this also ties in beautifully with... ​ BELIEF #5: Prior Failures NOT Prospect’s Fault ​ "YES, this is profoundly different from anything I’ve tried before” Here's the thing, {NAME}... If you REALLY want to build emotional rapport with people, it's not enough to simply logically point out how they've failed in the past. YES... they will realize that... But you'll just make them feel ashamed, frustrated, and anxious about potential change. Which means they'll default to doing nothing. Not good. Instead, this is where you need to empathize with your prospect through stories... And lots of “Reason Why” elements that explain why prior failures weren’t their fault. (a concept invented by the late, great Gary Bencivenga) Additionally... This is also where the “Unique Mechanism of Problem” comes into play. (recently popularized by Stefan Georgi's RMBC Method) But wait, there's more... ​ BELIEF #6: PERSONAL Beneficial Nature ​ "YES, this is exactly what I need!” Again... This might seem similar to Belief #2: Beneficial Nature... But it actually goes deeper than that. Because -- in addition to highlighting the benefit they'll get from your solution -- you also bring up more "Reason Why" elements on why taking action makes sense for THEM. This isn’t just about general benefits like "make more money", "get healthier", or "have better relationships"… It's about making them visualize deeper-level benefits custom-tailored to THEM. And if, at this point, you're like: "But Csaba, how do I know how to custom-tailor benefits to them?" Well... This is where PROPER customer research comes in... where you go DEEP on a single Ideal Customer Avatar. I have a whole advanced process on how to do effective customer research in an 80/20 way [inside my flagship Breakthrough Conversions Academy system.](=)​ (along with many other advanced marketing frameworks) Check it out if that floats your boat. ​ BELIEF #7: Advantageous or Urgent Timing ​ "YES, now I understand why this is super urgent!” Once you've shifted enough beliefs... And made them realize how your solution is PERFECT for them... It's time to make them realize how NOW's the time to do something about their problem. Now... If you’re reading this email, you probably know that Urgency / Scarcity is necessary to sell effectively. This is the part where you leverage these techniques to compel them to act. And the more specific reason(s) you can use on why NOW’s the best time to buy, the better. But that's often not enough because of... ​ BELIEF #8: PERSONAL Advantageous or Urgent Timing ​ “YES, now I understand I have to get this NOW!” Now look… It’s one thing to give them generic urgency… But it’s waaaay more powerful if you can make it feel like they PERSONALLY have to act now! (overcoming their objections related to "I'll buy tomorrow") Because -- just like previous beliefs -- lots of people don't instinctively realize how this can apply to THEIR UNIQUE SITUATION. So you wanna make them feel like: "Oooooh shit, I gotta get this... like... RIGHT NOW... otherwise I'll regret it!" This is what master copywriters do sooooo well... And fortunately for you, this is actually a low-hanging fruit. (although most marketers don't make the most of it) And finally... ​ BELIEF #9: Personal Appropriateness ​ “YES, now I understand why this is my ONLY salvation” This is where you create RABID, RAVING FANS. Once you get to this point... You can be 95% sure that their beliefs have been shifted enough to finally establish the so-called “One Buying Belief”. And once you get here, there's usually no turning back. People WILL toss and turn in their beds at 3 am in the morning, thinking about your solution... ...until... ...They FINALLY... ...Get it. That's the "Golden Thread" you need to weave to really convert them and turn them into happy customers. == And there you have it: Dan Kennedy's Sequence of 9 Agreements. Pretty cool, right? Now... Hit reply, and share your #1 insight from this email. Can't wait to read it. -Csaba ​ P.S. -- If you want to learn more about the "Golden Thread" (and many other key strategic marketing psychology concepts), then [check out my Breakthrough Conversions Academy system.]()​ People who went through it all said it's a "game-changer". Check out their testimonials on the product page. ​ P.P.S. -- Hey, I just got a REALLY cool idea! In my next email, I'll walk you through Dan Kennedy's Sequence of 9 Agreements framework... through the lens of Breakthrough Conversions Academy itself! Stay tuned for that. Cheers! ​ ​ ​ ​ ​ Please add csaba@gameofconversions.com to your address book or whitelist us. Want to change how you receive my emails? You can easily [Update your profile]( or [Unsubscribe]( Our mailing address is: 113 Cherry St #92768, Seattle, WA 98104-2205