Mother Nature's secret to achieving more by doing less

Today I was listening to an amazing interview with Perry Marshall that totally blew my mind. In case you haven't heard about him before... Perry's one of the best marketing minds of our generation... And some people have even called him "the Eugene Schwartz of the 21st Century". Case in point: he's a really smart guy. Anyway, at one point during the discussion, Perry mentioned that a surprising amount of things in nature function as "fractal patterns". So wtf is a "fractal pattern"? According to a popular definition: "A fractal is a never-ending pattern. Fractals are infinitely complex patterns that are self-similar across different scales. They are created by repeating a simple process over and over in an ongoing feedback loop." Now, it's obvious that the writer who came up with this was no direct response copywriter... (otherwise, he would have created a much simpler definition) But the important thing to remember is that every part of a fractal - regardless of how zoomed in or zoomed out you are - looks very similar to the whole image. In essence, things are basically the same regardless if you're looking at them from a micro- or a macro level. Here's a nice image with a few examples of common fractals: ​ As you can see, the same pattern repeats... over and over and over again. The branch structure of trees looks like this... Lighting looks like this... River deltas look like this... And even the alveoli structures of your lungs look like this. And this is just the tip of the iceberg (because even ice crystals look like this!) Once you start noticing these fractal patterns all throughout Nature, you'll find them everywhere. In fact, you can't un-see them. So what does this have to do with business and copywriting? Quite a lot, actually... Because if think about it, a fractal pattern is just a visual representation of the Pareto Principal in real life. ​ You know, the thing that we like to call "The 80/20 Rule". ​ 20% of your customers generate 80% of your revenue. 20% of your inputs create 80% of the results in your life. 20% of people in your life create 80% of your problems. Etc, etc. Although this might seem way too philosophical for some... The cool thing about this is that if you can discover these fractal patterns in your life, you'll be able to know EXACTLY what to focus on, and what to ignore. You'll be able to identify which "20% elements" you should double down on that create 80% of your results... And what to start ignoring because it won't really move the needle anyway. Here's an example: For 95% of online businesses, doubling down on email marketing is a typical 80/20 thing... While cutting out TikTok or Clubhouse will usually have a negligible effect on their bottom line. That means that if most online businesses start investing - let's say - 40% of their total energy in their email marketing (instead of the original 20%)... They'll eventually start seeing 160% gains (instead of the original 80%). Or in other words... If you focus on the RIGHT things, your results will start compounding... And you'll achieve MORE by doing LESS. That's the essence of Fractal Patterns and the 80/20 Rule. And that's also why Nature instinctively uses these patterns... it's just the most efficient way to optimize something. So I guess my biggest takeaway after this philosophical brain dump is this: ​ Look at what you're currently doing and SIMPLIFY your life by cutting out things that don't really move the needle. ​ I know that on the surface, this sounds super simple... But ask yourself: "Am I doing a good job applying the 80/20 principle to my own business and life?" For 99% of people (including myself), the answer is probably no. However, that's exactly where you can easily identify "Low-hanging Fruits" in your own business and life. Hope you've found this helpful. -Csaba Please add csaba@gameofconversions.com to your address book or whitelist us. Want to change how you receive my emails? You can easily [Update your profile]( or [Unsubscribe]( Our mailing address is: 113 Cherry St #92768, Seattle, WA 98104-2205