[Issue #50] Corporate FAT CATS don't want you to know about this...

[Game of Conversions]() Have you ever heard of the term "corporate fat cats don't want you to know about it"? It's a common expression in financial & health copywriting... Where we share a unique new revelation about something... And then emphasize how the reveal of this valuable info is controversial for a certain group of influential people. For example... "New investment strategy that Wall Street fat cats don't want you to know about" "Scientific breakthrough: Leading Harvard MD discovers new type of molecule that unlocks your body's natural "fat burning" switch... but gets immediately silenced by Big Pharma" "An obscure new tax loophole that forces the IRS to pay YOU... yes, YOU... And the gripping story of how terrified bureaucrats at Washington have started a modern-day inquisition campaign against the man who exposed it!" The point is... Whenever you mention a "common enemy" that your target audience already believes in... They'll feel like you're part of the same group... Your copy will do better... And your conversions & sales go up. This works every single time, without fail. So why did I mention "corporate fat cats" at the start of my email? Because funny enough, the exact same thing happened to me about a week ago! Someone - a gentleman who shall not be named - reached out to me after watching one of my (mega-popular) proven sales letter breakdown videos... And even though I had the FULL blessing of the A-list copywriter who wrote it... He forced me to pull down the video based on all sorts of silly claims. And then, to add insult to injury, he also made me pull down ANOTHER video based on the same claims. (Keep in mind, we're talking about free videos on YouTube based on public information that I don't even monetize!) Now, I get it... In *his* mind, this probably seemed like a rational decision because apparently, I was "exposing trade secrets for his competitors to see"... But in reality, it was more of an emotional "Ego + Control thing" on his part... Something that he felt so strongly... He was willing to fight for it to the bitter end! In fact, when asking for help from one of my mentors, my mentor said: "He went angry ("lemons") before thinking about possible "lemonade" in this situation." I think that's a great way to look at it. Anyway... Even though multiple high-level people in my sphere of influence thought the the guy's demands are ridiculous... Even though he could have actually gotten a lot of VALUE from the breakdown video... Even though this was practically free PR for him that he didn't capitalize on... And even though he probably lost some respect in the eyes of several people... I decided to pull down the videos and give in to his wishes. Why? Because I didn't want to get bogged down in a nasty fight with a zealous, narrow-minded person. It's just not worth it... I'd rather concentrate on getting better at my craft or producing more valuable content for you. After all... When you're doing 100 videos in 100 days... it makes almost no difference if I have to re-shoot 2 videos 😆 I almost feels like a drop in the ocean. Plus, I love doing these breakdowns anyway, so more value for everyone. And that brings me to the video that I'd like to share with you today... ​[It's a kick-ass promotion written by one of my other mentors...]()​ ​ And I think you'll get a lot of value from it. ^ ^ Click the link above to check it out while it's still fresh on your mind. Cheers, -Csaba ​ P.S. - [Here's where you can re-visit other videos from my proven sales letter breakdown challenge.](​ This playlist is almost like getting a PhD in copywriting at this point... So I invite you to scroll through it because I'm certain you'll find several interesting videos in all sorts of topics. ​ ALSO, Here are a few ways I can help you, whenever you're ready... 1 - FREE Ultimate Guide – How to earn your first (or next) $1,000 as an in-demand copywriter in the next 30 days (even if you're a total newbie). [Click Here to Get the Guide >>](​ 2 - Grab my Million Dollar Copywriting Swipe Library – Steal my MASSIVE, 2000+ page library of various high-converting copywriting samples, including over 130 emails, 81 long-form sales pages, 160 Facebook Ads... and -- of course -- the OFFICIAL swipe file for my 100-Day Proven Sales Letter Breakdown Challenge! [Grab It Here >>](​ 3 - 3X Your Conversions, Sales, And Customers in No Time Flat! – Discover how I accidentally uncovered a hidden persuasion method called "Neuroplastic Belief-Shifting"... and why it's THE ultimate "secret weapon" you could have to drastically boost your conversions and sales fast... [Learn More Here >>]()​ 4 - Send Profitable Emails Your Fans Will LOVE - Without being sleazy, pushy, or losing your sanity in the process... Rainmaker Email Mastery empowers you to confidently turn email subscribers into an automatic revenue engine, EVEN IF you can barely write your own grocery list... [More Info Here >>](=)​ --------------------------------------------------------------- Csaba Borzasi [YouTube](=) / [Book discovery call](=) ​ 0 of 3 You're just 3 referrals away from unlocking Ultimate Copywriting Swipe Vault Next Reward Ultimate Copywriting Swipe Vault Steal my MASSIVE, 2000+ page library of various high-converting copywriting samples, including over 130 emails, 81 long-form sales pages, 160 Facebook Ads, and other goodies like landing pages, VSLs, and more! 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