Hi {NAME}, Have you ever heard of Gary Halbert's famous "Coat of Arms" sales letter? A brilliant 361-word ad that -- at itss peak -- was making Gary $300,000 PER DAY! Let that sink in for a minute... â A 361-word ad... making $300k per day. â That's just nuts! A revenue-per-word of $831... Every. Single. Day. That's the untamed power of direct response copywriting when done right. But did you know that it actually took Gary 18 months & countless iterations to get this ad to work? That's right... Even though he was one of the best copywriters of all time... he still ended up tweaking his copy countless times before his major breakthrough. But the end result was a true masterpiece. Wanna check it out? Here's the full ad: I actually broke this letter down in great detail as #26 of my Proven Sales Letter Breakdown series... [You can watch that in-depth video analysis HERE](). === Dear Mr. Macdonald, Did you know that your family name was recorded with a coat-of-arms in ancient heraldic archives more than seven centuries ago? My husband and I discovered this while doing some research for some friends of ours who have the same last name as you do. We've had an artist recreate the coat-of-arms exactly as described in the ancient records. This drawing, along with other information about the name, has been printed up into an attractive one-page report. The bottom half of the report tells the story of the very old and distinguished family name of Macdonald. It tells what the name means, its origin, the original family motto, its place in history and about famous people who share it. The top half has a large, beautiful reproduction of an artist's drawing of the earliest known coat-of-arms for the name of Macdonald. This entire report is documented, authentic and printed on parchment-like paper suitable for framing. The report so delighted our friends that we have had a few extra copies made in order to share this information with other people of the same name. Framed, these reports make distinctive wall decorations and they are great gifts for relatives. It should be remembered that we have not traced anyone's individual family tree but have researched back through several centuries to find out about the earliest people named Macdonald. All we are asking for them is enough to cover the added expenses of having the extra copies printed and mailed. (See below.) If you are interested, please let us know right away as our supply is pretty slim. Just verify that we have your correct name and address and send the correct amount in cash or check for the number of reports you want. We'll send them promptly by return mail. Sincerely, Nancy Halbert P.S. If you are ordering only one report, send two dollars ($2.00). Additional reports ordered at the same time and sent to the same address are one dollar each. Please make checks payable to me, Nancy L. Halbert. === I know it seems super "simple" at first... But there are so many advanced things going on here, it's crazy. Again, watch the video above if you want the full analysis. And if you want to go one level deeper... Where you can absorb Gary's persuasive techniques more effectively... I invite you to actually hand-copy this ad. Yes -- I know that I actually send out an email as part of my welcome sequence that talks about how I stopped hand-copying ads after a while (because I wanted to also break down 50+ page ones!)... I still invite you to hand-copy it. Why? Because it works. Almost every high-level copywriter swears by it. It won't take much time... only around 15 minutes... But you'll be able to âinternalizeâ and absorb Gary's unique style into your subconscious... So you can start writing killer sales copy easier, faster, and with less effort. â And if you REALLY want to step it up a notch... â Just hand-copy an ad like this every⦠single⦠day -- for a minimum of 30 days -- to âprogramâ persuasive copywriting ability into your brain (longer = better). Now, I know, I know... Maybe youâve read this advice before. Every single copywriter and entrepreneur will tell you over and over again how itâs almost like magic, it works so well⦠if you actually do it. In fact, maybe itâs old news you by now. âDuh⦠I know all this already. Tell me a new trick.â But⦠have you ever actually DONE IT? (And I mean **really** done it) If not, why not give it a try... starting today? It's WAY easier than you'd think... And you can do it yourself or [as part of a guided program like CopyHour](. My buddy Derek Johanson has taken this handwriting âsecretâ... And created a legitimate Training + Accountability system for you to get these exercises done. â It's actually a VERY simple method⦠â One that doesnât give you the option of âgiving upâ and screwing yourself over (like many other programs!) The way it works is simple. Every single weekday youâll receive an email with a full copy of a TESTED, PROVEN, WINNING ad to write out by hand. Alongside the handwriting, youâll also get a copywriting lesson teaching you how to apply what youâre learning to your own writing. Your job is to simply set aside 30 minutes to an hour (I recommend first thing in the morning, immediately after getting up) and do it. And -- as an added accountability tool -- you can head over to a dedicated Facebook Group, check-in, and watch a 20-60 minute video of Derek going over each assignment⦠Describing the structure... Why it worked... And how to use it to make money with your copy. â Whatâs the point of doing this? â Well, when you see that lots of other people have also done the exercises, it creates accountability. You feel committed to actually doing the exercises (rather than allowing yourself to slack off) Simple, but very powerful. If you miss a day, itâs no big deal. Seriously, things happen. If you can do the exercises 5 days a week, thatâs awesome. If you can only do them 1 day a week, thatâs fine too. You will get out of this as much as you choose to put in. But one thing's for sure: Even if you only do it for a few weeks, you'll still get WAY ahead of many others who are simply too lazy to do it. So why not give it a try, {NAME}? â[Click here to learn more about CopyHour...](â Take a few minutes to check out the product page and see if this can also help you. HOWEVER -- you might wanna do it sooner than later because I honestly don't know how long Derek will be keeping enrollment open. -Csaba â Please add csaba@gameofconversions.com to your address book or whitelist us.
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