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{NAME}, I gotta share this with you because it's just way too funny NOT to 😂 A few days ago, I received the following email: ​ Duuuuuuude! Really?! How can you be so LAZY??? It just blows my mind how many so-called "professionals" there are out there who are supposedly "crushing it bruuuh"... while pulling sh*t like this. It's crazy. However, this little experience holds a few important business & life lessons. ​ #1 - 80% of people in ANY industry are always trying to do the bare minimum ​ They're constantly searching for "shortcuts", "hacks", and "magic pills"... without actually being conscientious about their work. And the big problem with this is that the remaining 20% -- those who ACTUALLY care -- are suffering from severe cases of Imposter Syndrome... believing that they're not good enough. And that everyone else is seemingly "crushing it". Here's the truth: If you're reading this and it resonates with you, you're doing fine! I know it might seem hard to believe... but the cold-hard reality is that most people are lazy, unprofessional slackers. And you know what? It's totally fine. The world absolutely needs lazy, unprofessional slackers. Just don't fall into the trap of believing that everyone else is "good"... while you're "bad" for some reason. It's NOT the case at all. So give yourself a break (+ a pat on your back) and accept that you're probably good enough. ​ #2 - Aggressive marketing tactics are quickly losing their effectiveness (especially online) ​ Here's the thing, {NAME}... People are more informed than ever... Better educated than ever... And exposed to more "low-effort ads" than ever. And let's not even mention how most markets are definitely in at least their 3rd Stage of Market Sophistication (based on Gene Schwartz's famous model outlined in Breakthrough Advertising) All this to say... You can't just get away with putting together a lazy cold email campaign anymore... expecting prospects to convert like crazy. They won't. Wanna know why? Because they're sick and tired of lazy marketers constantly trying to sell them sh*t! That's why. They HATE it!!! Of course, they still WANT solutions to their problems (in the form of helpful products)... But they don't like being taken for a fool... An udder waiting to be milked whenever marketers feel like it. That ship has sailed, man. So what's the solution, then? Simple: ​ Use conversational marketing that educates, shifts beliefs, and gives them an opportunity to buy whenever THEY'RE ready. ​ Kind of like what I'm doing with people on my email list. If you've been on my list for a while, you know that I'm constantly trying to start conversations with my subscribers, give them tons of value, and then offer them stuff to buy if they "raise their hand". That's exactly why -- in the PS of most of my emails (including this one) -- I list a few ways I can help you, whenever you're ready. I'm not trying to force it down your throat... I'm just a reminder that: "Hey, just so you know, when you're ready, I'm here for you... here's how to get started" That's it. And it works surprisingly well! Of course, that doesn't mean I don't do more traditional launches from time to time... But I like this "Open Every Day"-type selling way better because it's more convenient for everybody. Makes sense? Good. Hope you've found this email helpful. If you did, reply directly to it, and let me know which part resonated the most with you. Most people being lazy? Low-effort marketers? Conversational marketing? Or maybe something else? Feel free to share... I love reading your responses and I try to reply back to each one. Cheers, -Csaba ​ ALSO, Here are a few ways I can help you, whenever you're ready... 1 - FREE Ultimate Guide – How to earn your first (or next) $1,000 as an in-demand copywriter in the next 30 days (even if you're a total newbie). [Click Here to Get the Guide >>](​ 2 - Grab my Million Dollar Copywriting Swipe Library – Steal my MASSIVE, 2000+ page library of various high-converting copywriting samples, including over 130 emails, 81 long-form sales pages, 160 Facebook Ads... and -- of course -- the OFFICIAL swipe file for my 100-Day Proven Sales Letter Breakdown Challenge! [Grab It Here >>](​ 3 - 3X Your Conversions, Sales, And Customers in No Time Flat! – Discover how I accidentally uncovered a hidden persuasion method called "Neuroplastic Belief-Shifting"... and why it's THE ultimate "secret weapon" you could have to drastically boost your conversions and sales fast... [Learn More Here >>]()​ 4 - Send Profitable Emails Your Fans Will LOVE - Without being sleazy, pushy, or losing your sanity in the process... Rainmaker Email Mastery empowers you to confidently turn email subscribers into an automatic revenue engine, EVEN IF you can barely write your own grocery list... [More Info Here >>](=)​ Please add csaba@gameofconversions.com to your address book or whitelist us. Want to change how you receive my emails? You can easily [Update your profile]( or [Unsubscribe]( Our mailing address is: 113 Cherry St #92768, Seattle, WA 98104-2205