The BEST way to cut through the "noise" in ANY market

Time for my last copywriting "Gold Nugget", {NAME}... And this one's about the elusive "Big Idea". You see, ever since I first heard Joe Schriefer of Agora Financial talk about this concept... I knew that it was pretty important. But I never really understood HOW important it actually was… until now. Virtually every single proven sales letter I broke down during the last 100 days had a Big Idea that’s: - Simple - Relevant - And immediately connects with the reader ...Without trying too hard to explain all the subtle details that make it work. It just... “connects”. And it hits HARD. The same is true with killer Hooks. For example, instead of saying: “This supplement is so great, it’s the best way to enhance your libido and have more energy, endurance, and stamina”... Boardroom’s “Mount Rushmore” copywriter, Parris Lampropoulos came up with the following: ​ “Every night, Chinese emperor Kang Xi was REQUIRED to have sex with 9 women from his harem. And he was required to SATISFY each and every one of them. Here’s how he did it…” ​ ^ ^ DAAAAYYYUMM!!! 🤩 Now THAT’s something that immediately grabs people by the balls! Here’s another example from the amazing A-list copywriter, David Deutsch, written to sell a book on estate planning - arguably one of the most BORING topics you could ever think of! ​[“What every wife wishes her husband knew about estate planning… and the IRS hopes you never find out”]()​ (which was followed by the unfortunate story of a U.S. Senator who - even though having a net worth of $20 million - still left his family in debt after passing away because he didn’t have the correct estate planning) Again, super powerful! And let’s not forget other amazing Big Ideas like: - ​[The End of America (Mike Palmer)]()​ - ​[Get Rich Slowly (Gary Bencivenga)]()​ - ​[Do You Have to Courage to Earn Half a Million Dollars in a Year? (Gene Schwartz)]()​ - ​[A Fluke of Nature (Frank Schultz)]()​ - ​[Man in the Hathaway Shirt (David Ogilvy)]()​ - ​[Amazing Secret of a One-Legged Golfer (John Carlton)]()​ And the list goes on and on and on. Case in point: A killer Big Idea and/or Hook is really freaking important to make sure your promotion hits HARD. So don't be lazy about it. Till next time, -Csaba ​ P.S. -- Do you have a specific marketing or copywriting challenge you need help with? If you do... You might want to consider booking a 1-on-1 "Breakthrough Session" with me. During this high-value call, we'll figure out exactly what's causing this problem and how to fix it for good... Even if you've been struggling with it for some time! I guarantee you'll come away with at least 1-3 actionable strategies that you (or your team) can implement right away for more sales and profits. In fact, a similar conversation I recently had with one of my clients added an extra $36,000 to his bottom line in just 2 weeks. Not too shabby! How'd you like to also experience something like that? ​[Just click this link, fill out the details, and let's talk](=)​ Please add csaba@gameofconversions.com to your address book or whitelist us. Want to change how you receive my emails? You can easily [Update your profile]( or [Unsubscribe]( Our mailing address is: 113 Cherry St #92768, Seattle, WA 98104-2205