Newsletter Subject

this annoying marketing myth keeps giving me nightmares!

From

gameofconversions.com

Email Address

csaba@gameofconversions.com

Sent On

Fri, Sep 6, 2024 12:05 PM

Email Preheader Text

"But Csaba, long copy doesn't work anymore" "But Csaba, nobody's got time to read it anymore!!!" "Bu

"But Csaba, long copy doesn't work anymore" "But Csaba, nobody's got time to read it anymore!!!" "But Csaba, I'm afraid people will unsubscribe if I send long emails" "But Csabaaaaa, even if they start reading, they'll never get to the end" ... And this list goes on and on and on and on. I see a variation of these objections all. the. time. (in fact, just yesterday, I had someone parrot back the same talking point to me on a call) So... for the 759372th time... let me be clear: There's no such thing as "long copy doesn't work anymore"! BORING copy doesn't work anymore... okay? (Regardless if it's long or short) It has never really worked. But it's NOT about the "length" itself... (we all know size really doesn't matter :)) It's about whether the message is interesting and engaging or not. Mkay? Because if your message IS engaging... People WILL read / watch it, regardless of its length. In fact, they'll crave even more if it's not long enough! Don't believe me? Here's a reply I got today on a 2219-word (!) email in my welcome sequence. (the 3rd one in the sequence, as I teach in my [Rapid Lead Activator book](=)) "Hi Csaba, Wow!! I just finished devouring your 2219-word email, and I must say, it was a true culinary experience for my mind! As a chef and owner of Thyme Private Dining in Palo Alto California, I'm passionate about serving up more than just exquisite cuisine - I'm dedicated to providing exceptional service and building meaningful relationships with my clients. Your story resonated deeply with me, and I'm impressed by your willingness to share your struggles and successes. Just as a perfectly balanced dish requires the right combination of ingredients, your approach to marketing emphasizes the importance of genuine connections and value-driven strategies. I'm tired of relying on stale tactics that fail to deliver, and I'm eager to learn from your expertise. Your emphasis on building trust and providing real value to customers aligns with my own philosophy of creating unforgettable dining experiences. I'd love to learn more about your insights and strategies, and I'm excited to explore your resources, such as the Rapid Lead Activator book and your YouTube videos. As a business owner, I'm always looking for innovative ways to grow and improve, and I believe your approach could be the secret ingredient I've been missing. Thank you for sharing your story, Csaba. I'm looking forward to savoring your future emails and learning from your experience. Who knows, maybe we can even cook up some new ideas together! Best regards, Winston (Thyme Private Dining)" Try generating quality replies -- and red-hot leads -- like THAT with 60s TikTok videos! So remember... It's not about copy length. It's about how engaging it is. Because if your message is boring... No amount of short or long copy will save you. Not even if you throw thousands... millions... or heck, even BILLIONS of dollars at it! Just look at Amazon's $1B Rings of Power series. Season 2 just came out... And it's already bombing harder than Bomber Man! Not because of "review bombing"... But because it's a boring, convoluted, forced mess. And not even Amazon's mighty power (or Jeff Bezos' jacked body?!) can save it. So please... PLEEEEEASE... for the love of God... STOP believing the hype that long copy is "finally dead"! It's not. People's tolerance for boring is more dead than ever. Not long copy itself. I rest my case. -Csaba ​ P.S. -- And if you want to see a proven long-form sales page selling a long-form training about a long-form (but ridiculously powerful) and elegant marketing strategy... ​[Check this out >>]()​ CAREFUL: It's over 10.000 words long! ​ ​ Please add csaba@gameofconversions.com to your address book or whitelist us. Want to change how you receive my emails? You can easily [Update your profile]( or [Unsubscribe]( Our mailing address is: 113 Cherry St #92768, Seattle, WA 98104-2205

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