Newsletter Subject

The lead magnet, my lord is dead... long live the lead magnet!

From

gameofconversions.com

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csaba@gameofconversions.com

Sent On

Wed, Jul 31, 2024 12:05 PM

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Here’s an idea that might ruffle some feathers: Most lead magnet strategies you learn on the in

Here’s an idea that might ruffle some feathers: Most lead magnet strategies you learn on the internet today are complete utter BS. Don’t believe me? Just look around… How many people do you know with massive email lists, engaged, high-quality audiences, and lots of buyers who have shitty lead magnets? Think about it for a second. Go ahead, I’ll wait… … .. . Yeah, probably not so many. And the reason for that (one of the key reasons, at least) is that they don’t have the proper strategy to actually GET the RIGHT people on their lists in the first place. ​ Here’s what usually happens: ​ Mary decides to build an email list and learns from Guru X that they need a lead magnet for this. She creates one based on what could be relatively appealing to her audience and runs traffic to it. She either spends A TON of time posting on social media… OR, spends an arm & a leg on ads trying to get as many people as possible to download that lead magnet, and join her list. All seems good so far… albeit very time/money intensive. The problem begins once Mary realizes: “Welll, shiiit… I have a bunch of people in my audience now… but they aren’t doing anything.” They’re just sitting there like a bunch of Looky Loos… inflating my subscriber count, but being more unresponsive than a dead fish. Not good. So what happens? Mary spends EVEN more time and money trying to get more leads - hoping that this will solve the problem. “It’s a numbers game, right? I need more leads… and then all will be good” - Mary thinks. Unfortunately, it’s usually NOT what happens. What ends up happening in most cases is that Mary burns out in the process... And loses her motivation to even pursue this strategy. And she kind of gives up. She’s out of money, wasted a lot of time on something that clearly doesn’t work… And she’s now bitter about the whole idea of “Hey, let’s try to build a responsive email list full of buyers”. I see this all the time with the people I work with. Otherwise good, honest, conscientious, and heart-centered people fall into this trap over and over again. ​ In fact, 2 recent stories come to mind: ​ The first one is about a person who ran an “epic giveaway” with lots of affiliates... Generating tens of thousands of new subscribers… Only to then barely make a few dozen low-ticket sales to this total audience. And the second one? Damn, that’s even worse! I recently read about an Instagram influencer with over 1 million (!) followers who wanted to sell something to her audience… and could make a single sale! Ouch. Now THAT’s a crazy low conversion rate. I really felt sorry for her. Think about how much time and effort she’d put into building up that million-strong audience, only to discover that it was virtually worthless. So why does this keep happening to good folks all around the globe? Well… There are multiple reasons, of course… But the #1 reason? ​ Their lead magnets aren’t inherently designed to attract INTENT-based right-fit prospects ​ What does “Intent-based” mean, exactly? People with the intention of DOING something about a bleeding neck problem they have. Having some “built-in energy” within them that you can tap into with your marketing. Those are the people you want to attract… not the cold fish. Unfortunately, most lead magnets do a terrible job at this. So what can you do? Simple: Architect a lead magnet that automatically filters people based on INTENT… and is specifically designed to attract the people who are the best for you. Think of it like a “selective” lead magnet. Repelling all the tire kickers, freebie seekers, and passive people… And attracting your best-fit prospects and Ideal Customer Avatars. YES… That’s 100% possible to do… But you need a radical NEW way to think about lead magnets if you want to deploy this successfully. However… Once you do, your lead generation will NEVER be the same again. You’ll consistently attract high-quality leads who read, click, and buy drastically more than the people before… And you’ll finally build a responsible list full of members of your “True Tribe”. So if that sounds appealing to you, then… ​ Then here’s something cool for you: ​ Next week I’m hosting a[​LIVE implementation-focused workshop​]( that reveals a risk-free way to grow a responsive list of high-intent leads for FREE… WITHOUT posting on social media, running paid ads, doing content marketing, cold outreach, or even webinars. In fact… The step-by-step strategy I’ll share with you in this workshop will show you exactly how you can “piggyback” off someone else’s business assets… In a way that guarantees you hundreds — or even thousands — of high-quality email subscribers in as little as a few weeks at ZERO cost! Better yet... This strategy allows you to ethically “deposit” high-intent leads directly from your competitors' audience into yours... ...And have them thank you for it! And the coolest part? This works for pretty much any business in any niche you can think of. Info marketing, coaching, consulting, ecommerce, affiliate marketing, make money online, health, wealth, relationships… you name it. So in the first week of August, I’m going to reveal exactly how I'm personally using this powerful strategy called "The Borrowed Authority Method" in my own business… ​ And I’m also going to reveal: ​ *** - What the Borrowed Authority Method is (and how it's different and superior to other list-building strategies you've seen before!) - The #1 principle of ridiculously effective lead gen funnels (DO NOT ignore this… unless you enjoy pouring gasoline on your money and lighting it on fire) - The shocking difference between "High-Intent" and "Low-Intent" leads (and how attracting the 2nd category can bankrupt your business!) - A deceptively simple (yet grossly overlooked) technique that causes high-intent leads to flock to your list in droves - How to make your lead magnet "invisible" to tire-kickers, freebie-seekers, and "Looky Loos"... while attracting the EXACT people you want! - My step-by-step 80/20 process for architecting an effective lead magnet that stands out from the crowd, and immediately positions you as the go-to expert in your field - My proven opt-in page blueprint that consistently gets me 50-60% conversion rates (regardless of the traffic source!)... and how you can easily replicate it for yourself! - The #1 thing you MUST do immediately once someone joins your list to make a great impression and start the process of building Know, Like, and Trust - How to position YOUR solution as different and superior compared to anything else your new leads have seen before (even if they think they've tried everything to no avail) - The most effective FREE list-building strategy I've ever seen that works WITHOUT posting on social media, building an extensive content library, or slaving away at SEO - The exact tools, templates, and resources I use for my own Borrowed Authority campaigns (so you don't have to start from scratch!) - A foolproof EZ-button way to consistently come up with high-converting Big Ideas for your Borrowed Authority campaigns And much, much more! *** As I said, I’ll reveal everything I know about this topic… And I sincerely believe you’ll be blown away by it. So who is this training for? Well… It’s perfect for you if: >> You already have an email list – no matter how small – that you’d like to 2X, or even 3X (without paying for those new subscribers) >> You want to build a responsive email list – full of "high-intent" leads who read, click, and buy your stuff >> You’re a coach, consultant, expert, or authority – who wants to build a loyal fanbase full of the EXACT Ideal prospect they'd want to work with >> You want more consistent sales (and cash flow) in your business – while having the peace of mind that whenever you need to make sales, you can create money on demand! So if any of those sound like you... I honestly think you'll LOVE this training. ​ As for the details… ​ The "Borrowed Authority Method" workshop will take place LIVE on the 6th of August on Zoom... And it’s going to last about 2.5 - 3 hours. (depending on the length of the Q&A part) Of course, if you can’t make it live for some reason… or you need to drop off during the training… no worries because you’ll get the recordings + all the materials the following day… So you can watch them whenever you’d like. And the best part? Once this product officially launches, it's gonna be a $500 product. But during this launch, you can get it for: Just $100. (A whopping $400 discount!) PLUS… To make this offer truly irresistible, I'm also including the following BONUSES: === 🔥 Proven “Borrowed Authority” Scripts & Templates: You'll get the specific scripts and templates I've developed over the past year to make sure you can profit from this strategy ASAP 🔥 TOOL: No-Nonsense Campaign Tracking Sheet: You'll get the exact same tracking sheet I personally use in my own business 🔥 TOOL: The "Breakthrough Big Idea Scoring Tool": a unique custom-built calculator that scientifically scores your Big Ideas quickly separating AMAZING ideas from those that are “meh” (There's nothing like this out there (believe me, I've looked) 🔥 SWIPE FILE: My Own Lead Gen Funnel: You'll get the swipe files for the exact same lead gen funnel I'm currently using in my business... so you can get some extra inspiration from my stuff, and model it if you wish. 🔥 Pre-Flight Campaign Checklist: a no-nonsense pre-flight checklist that will help you cover all the bases before launching your campaign 🔥 SPECIAL BONUS: 15-min Accelerator Call: a focused 15-minute call with me personally (Csaba) to ID the biggest bottlenecks holding you back... and then identify exactly which part of the workshop will generate the biggest WIN in the shortest amount of time for you === So for just $100… You’re not only getting my brand-new "Borrowed Authority Method" workshop... You also get SIX (6) bonuses Including a 1:1 15-min Accelerator Call with me. Now that's one screaming deal 🙂 Remember… This is the same system that has single-handedly generated close to 1,000 new high-quality email subscribers for me in just 3 months... for FREE... And that's consistently feeding new clients into my pipeline without any sleazy marketing. Which is exactly why I'm so excited to teach you the secret sauce behind all of this in my upcoming workshop. Once again… The LIVE workshop is happening next week (the exact time is yet to be decided) It will be recorded… (with the recording, bonuses, and PDFs sent out the next day) And when you claim your spot now, you also get 6 exclusive BONUSES... All for just 100 bucks. So if you want to be a part of this… I suggest you lock in your spot today… because this offer goes away this Friday at Midnight (Eastern Time) ​[​>> You can get your ticket right here <<​](​ I’ll see you inside, -Csaba ​ P.S. -- Your chance to SAVE $400 and grab this for just $500 $100 disappears in... [Timer from emailcountdowntimer.com] ​ ​ Please add csaba@gameofconversions.com to your address book or whitelist us. Want to change how you receive my emails? You can easily [Update your profile]( or [Unsubscribe]( Our mailing address is: 113 Cherry St #92768, Seattle, WA 98104-2205

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