Newsletter Subject

Lead gen strategies that make you poorer

From

gameofconversions.com

Email Address

csaba@gameofconversions.com

Sent On

Thu, Jul 25, 2024 12:35 PM

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Ask almost any business owner out there about their #1 business problem... And most likely, theyâ€

Ask almost any business owner out there about their #1 business problem... And most likely, they’ll tell you it’s lead generation. In fact, when I recently polled my audience, that was exactly what I got. (after multiple rounds of surveys and customer research interviews) Problem is… When people try to do lead generation RIGHT... They usually do it in the WORST way possible! Usually, it goes something like this: They buy Guru X’s course, coaching program, or high-level mastermind promising them lots of “Advanced” strategies for generating leads on autopilot... (At least that’s the promise!) And then when they try to implement these advanced high-level ideas into their own business… It usually just over-complicates their whole operation. They expect these strategies to be game-changers... (I mean... Guru X vouches for them, riiight??!) ​ But what they usually get is only a tiny fraction of Guru X's results! ​ Why? Because what works for Guru X with all their business systems already in place... (Having a dedicated team for this... Years of experimentation & trial & error... And waaaaay more money to spend (and lose!) on this than 99.9% of folks out there!) Does NOT work for smaller players who don't have their business so dialed in. Context matters! And then our protagonist ends up disappointed... Without any meaningful, tangible results... And often without any money too. In fact, I often see lead gen strategies that make people who use them POORER! Now... And I’m not just talking about wasting money on ads and losing it that way. No. ​ I’m talking about popular strategies that often turn out to be money sinks... Or business killers! ​ For example, let's take an obvious one: Trying to generate leads / build a responsive email list through organic social media marketing... using the hip app of the day. Most Gurus preach this strategy… And although it has SOME merit, it’s particularly tricky because all it usually gives you is “vanity metrics”. Likes, engagement, new followers. All cool and all… But they don’t mean squat in the grand scheme of things. You want conversions and sales. Not likes and engagement. (It’s no wonder that Facebook is constantly pestering you to “Boost” certain posts to "give it more reach") ​ The whole system is rigged! ​ Even worse… The leads and new subscribers you DO generate often turn out to be the worst subscribers of all. People who don’t really open your emails... Who don’t really do anything... And — of course — never buy anything either. NOT good. (And let’s not even talk about the massive opportunity cost of social media marketing) Another example: content marketing Now look… I don't hate content marketing. It’s one of the best ways to build a loyal following in the long term. But the POINT is the last word. Long term. Because this is a looooooong-term strategy, no matter what channel you use. And I know this from personal experience having over 220+ videos on YouTube and dozens of blog posts on my website. The leads that sign up from those are pretty good, yes… ​ But it takes AGES to start generating meaningful numbers (and even then, it’s a slow trickle) ​ So why does this make you poorer? Because in the meantime, you might end up closing shop… Or your business might go under. Most people I know don’t have 2-3 years waiting around for decent lead flow from content marketing. They want results NOW. So that's why I always like to look at content marketing as a “secondary” lead source. Still important… But a “money later” activity. So what can you do then that’s “money now”… and that doesn’t make you poorer / or break the bank? Well… I've been experimenting with this A LOT over the past year... And -- after countless iterations -- I recently developed a unique new strategy that: - Gives you high-quality leads reliably - Without social media, content marketing, cold emailing, or webinars - In as little as 30 days - And without paying anything for those leads! I call this "The Borrowed Authority Method"... And I've generated close to 1000 new email subscribers in record time using this strategy. (a significant number of them already turning into clients and customers!) I've put all the details (including a 25-minute walkthrough / demo video on how it works) on the page below. ​[>> Click here to learn more about this breakthrough strategy](​ -Csaba ​ Please add csaba@gameofconversions.com to your address book or whitelist us. Want to change how you receive my emails? You can easily [Update your profile]( or [Unsubscribe]( Our mailing address is: 113 Cherry St #92768, Seattle, WA 98104-2205

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