simple tweak to make your writing sound more natural, engaging, and easier to read

Whenever I coach copywriters and entrepreneurs on how to become more persuasive writers, I usually get the following question: "Csaba, how can I make my writing sound more natural, engaging, and easier to read?" And while there are many different things you could work on the make your writing more effective... Arguably the easiest and one of the most high-impact things you can do is to include so-called "flow elements". So what's a flow element? It's a simple expression or short sentence you strategically include between two ideas (or after an idea) to make your writing "flow" better and sound natural. (just like how we talk in real life) Here's an example: "So that’s how I stumbled across a funny-sounding thing called “direct response copywriting”. Or in other words: The art & science of creating sales messages that compel people to take action." "Or in other words" is a flow element because it keeps people reading while dimensionalizing the first idea. Here's another example: "This type of copy gave genuine value first – WITHOUT sounding like a late-night infomercial! Now... When I explained this to one of my clients at the time, he was skeptical. "That's crazy! How could ever work?" - he said. He was afraid that – by using stories, being vulnerable, and dialing down the sales intensity – we’d alienate people and leave lots of money on the table. Still… Somehow, I managed to convince him to give it a try for our next campaign and see what happens." "Now..." and "How..." or flow elements because: A - they break up longer paragraphs (making things easier to read) B - Have some built-in NLP (neuro-linguistic programming) effects, especially "Now" C - Make things sound more natural. Here's a third example: "In this chapter, you’ll discover WHAT the “Neuroplastic Belief-Shifting” framework actually is… And HOW it works. Now… It’s very important that you read this chapter till the end… Because what I’m about to reveal to you today is a revolutionary new discovery that NOBODY talks about! And believe me, I’ve looked. You see… In my quest to become a world-class copywriting & marketing expert, I’ve read hundreds of books…" Once again, as you can see, strategically including the bolded flow elements above: A - Visually breaks up the text so that it's easier to read B - Makes it more engaging C - Makes it more visual (in the case of "You see") D - Adds a build-in "Reason Why" element that serves as subconscious proof ("Because") Now... (^ ^ You see what I just did there? 😀) The important thing to remember is this: Using flow elements is a quick, simple, and easy way to make your writing sound more natural, engaging, and easier to read... Which is GREAT for increasing conversions and sales! And since this is such an underrated strategy... Here's a comprehensive list of flow elements you can start adding to your copy ASAP: (make sure to save this email or print it out so you have the list handy) Enjoy, -Csaba ​ === And that’s not all…. As you’re about to see… Here’s the thing… How is that possible?... Here’s why you should care… Let me explain… The fact is… Here’s what really shocking... After all... Also... And get this... And guess what? And in addition to that... Like I said... As you can see... Remember... The result? And what’s worse... And what's more... And while we’re at it... And yet... And you know what? And, believe it or not... As a result... As I said... As you probably know... Because, believe it or not... Best of all... Better yet... Bottom line... But before we go into that... But first... But guess what? Here’s the most important part... Problem is... Why? By now... Can you imagine? Consider this: Despite what you may have heard... Does this make sense to you? Don't get me wrong... Even better... Fact is... Fair enough? For example... Frankly... Heck... Here are the details: Here is why... Here's the deal: Here's why... Here's the thing... How can that be? However... I could go on and on... In a nutshell... In short... It’s simple: It's true! Let me explain... Listen... Look... Make no mistake... Moreover... On the other hand... Plus... Sadly... That's right... What's the catch? What's this got to do with you? Why am I doing this? Why do I say this? With that in mind... With that said,... Worst of all... Yes, it’s true! You know... Do you understand what this means? === Please add csaba@gameofconversions.com to your address book or whitelist us. Want to change how you receive my emails? You can easily [Update your profile]( or [Unsubscribe]( Our mailing address is: 113 Cherry St #92768, Seattle, WA 98104-2205