bad news for freelancers from Q2

Hey {NAME},  One of the most popular things I do with my readers is share the real numbers behind my freelance business.  No hype. No fluff.  Just the cold, hard truth about what it really takes to run a profitable and growing freelance business.  So now that we’ve officially reached the half-way point of the year, it’s time for me to share another update for the past quarter.  And when it comes to my income from Q2, I’ve got some bad news…  My projected income for the year has taken a hit.  And it actually may get worse from here.  Now in case you missed it, my revenue goal for this year is at least $240,000. And I’d really like to cross the quarter-million mark if I can.  At the same time, I admitted reaching a quarter-million would be a stretch when I first shared my goals for the year. ([You can read the full summary in this article.]()  But for today, there are two important details you need to know…  - I was planning to write four sales letters in 2023 at the start of the year. (Although one of them was for a side-project, which will come up in a moment.) - I would also need to either increase my rates for a few of these sales letters. Or make more from performance bonuses and royalties than I expected to cover the difference. Yet now it looks like I will only be able to finish at best two sales letters.  That’s a big drop in my most profitable type of project. And it means my projected income took a hit.  But it also could have been much worse…  First, one of the two sales letters that I had to cut from my schedule was for the side project I mentioned. And I wasn’t expecting it to generate income for me this year anyway. So cutting it didn’t have any impact on my revenue projections.  That means I really only lost the projected income from one of the four sales letters I was expecting to finish this year.  On top of that, my royalties and performance bonuses have far exceeded my projections so far. Which has also helped make up for the projected income from the sales letter that I had to cut.  And when you put it all together, it means I’m now projecting a little over $245,000 for the year.   That’s a decrease of more than $6,000 from what I was projecting at the end of Q1, though.  And it means now I’m a little short of my “stretch goal” of a quarter-million.  But I’m still on track to hit my primary goal of at least $240,000.  For now, at least…  But I’m also worried my revenue projection will continue to drop over the rest of the year.  See, now I’m counting on my royalties and performance bonuses to contribute even more to my income in Q3 and Q4. Since that’s what they did during the first half of the year.  There’s no guarantee that happens, though.  So if my royalties and bonuses take a nosedive, they will bring my projected income along for the ride.  And that could put me at a real risk of missing even my baseline goal for the year.  No matter what happens though, I promise to keep sharing the truth about what happens with you.  Even if I fail to reach my goals this year.  Now at this point, I would normally continue to share updates about the other two [key metrics I use to manage my freelance business](.  But since I already shared so much with you today, I’m going to stop here for now.  And if you want me to reveal where I stand with the other two numbers from my 2023 freelance goals, hit reply and let me know.  Honestly, sometimes I worry that these behind-the-scenes updates about my business metrics aren’t interesting or helpful.  Which is why I want to make sure that you continue to find them valuable.  So one more time, if you want me to keep sharing these updates — including the other two numbers from my goals this year — reply and let me know.  I read every response.  Until next week,  -Brian [Unsubscribe]( | [Edit your details]( Freelance Like A Pro PO Box 281 Bloomingdale New Jersey 07403 United States [Powered By Kartra] - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -