3 lessons from a $163,360 client

Hey there {NAME},  Today I want to share a little-known strategy for getting clients, which brought me my biggest client to date…  …and made me a grand total of 163,360 bucks from that one client alone.  It all starts with a friend of mine who runs a conversion rate optimization agency.  Over the years, I did a handful of small (unpaid) projects for him. Mostly stuff that would take me 30-60 minutes max. Like coming up with some new headlines he could test with his clients.  I wanted to give my friend a first-hand experience for what it was like to work with me. Both the quality of my work and also how I communicate and manage projects.  That way, if my friend ever needed to hire a copywriter, he would come straight to me.  Which is exactly what happened in June of 2016…  …and it turned into the biggest opportunity of my life as a freelancer.  You see, my friend wanted to test a brand-new version of the product page for one of his ecommerce clients — including all-new copy. And my friend asked if I would collaborate with him on the project and write the copy as a subcontractor.  I said “absolutely!”  And long story short, our new version of the page wound up beating the original by a landslide.  After the client saw how much better the new page was, they reached out to my friend to ask who wrote the copy. Because they had a number of other copy projects they wanted help with, too.  My friend referred them to me. And that began my three-and-a-half-year working relationship with this client. Which generated a grand total of $163,360 in revenue for me during that time.  Not a bad income to generate from a single client.  And it all traces back to a few hours of unpaid work I did for a friend of mine…  But it was also part of a deeper “partnership marketing” strategy to find clients that I learned from business legend Jay Abraham.  You see, Jay teaches that one of the fastest ways to attract quality clients is by partnering with other — non-competitive — businesses who already work with your ideal clients. And who also fit into one of three categories…  They sell a product or service to your ideal clients that comes (1) before, (2) during, or (3) after the services you offer.  So in my case, my friend offered conversion rate optimization services.  And during a conversion rate optimization project, the client will often need copy, too.  You can use this approach with any freelance services you offer, though. For example, if you’re a back-end developer…  - Roadmapping and software architecture come before you actually write back-end code.  - Front-end development often happens alongside — or during — the time you write the back-end code.  - User testing, quality control, and ongoing maintenance happen after you write the back-end code. Which means if you can build relationships with businesses who provide these complimentary services…  You can become their go-to resource whenever they or their clients need someone else to jump in and help them with the back-end development related to their project.  And once you do that, their clients will quickly become your clients, too.  Make sense? Because now it’s your turn…  Come up with a list of services your ideal clients buy before, during, or after your own. Then hit reply and let me know what they are.  If I know anyone in those fields, I’ll put you in touch.  -Brian [Unsubscribe]( | [Edit your details]( Freelance Like A Pro PO Box 3712 Jersey City New Jersey 07303 United States [Powered By Kartra] - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -