more freelancers should focus on this...

(makes growing your income a breeze) Hey {NAME},  One of the fastest ways to grow your freelance business is by increasing your client lifetime value. (That's how much you make on average for every new client you sign, across every project you do for them. Not just the first project.)  See, it takes a lot of work to find and sign a client.  So if you only make a few bucks every time, it means you will be forced to spend a ton of your time chasing down new opportunities. And that puts a serious limit on how much you can earn. Since you won't have much time left over to do the paid work that actually makes you money.  On the other hand, if you make a small fortune from every new client you bring on board, you wind up on Easy Street. It allows you to be very selective about the clients you work with. And it also means you only need to find a handful of excellent clients per year to earn a healthy income.  This insight is why I have started to be even more selective about the projects I work on. And now I will only invest my time in projects that pay an ongoing royalty. Since that is the highest-leverage way for me to increase my client lifetime value by a large amount all at once.  Because I’ve already more-or-less maxed out the other top methods for increasing my client lifetime value. Like [raising my rates]( … [creating high-profit packages for my services]( … and [booking lucrative retainers](.  Which means earning a royalty on the sales produced by my work is pretty much the only viable strategy I have left at my disposal to increase my client lifetime value even more. Since it gives me unlimited upside with minimal downside.  So what are you going to do to increase your client lifetime value after reading this email, {NAME}?  Hit reply and let me know. I read every message.  Talk soon,  -Brian [Unsubscribe]( | [Edit your details]( Freelance Like A Pro PO Box 281 Bloomingdale New Jersey 07403 United States [Powered By Kartra] - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -