are you losing clients to this common proposal mistake?

Picture this, {NAME}…  You just finished putting together a masterful proposal for a potential client.  First, you got on a discovery call to understand their deepest needs and desires.  Then you sat down and crafted the perfect scope of work that will exceed their wildest expectations.  And from there, you put your suggestions into a carefully designed proposal — which walks the client through everything you know about their business, their goals, and how you will achieve them by working together.  Which means by the time you get to the investment, it’s a no-brainer to hire you.  So you put the proposal into an email and send it off to the client…  And you never hear from them again.  It’s one of the worst feelings you will have as a freelancer.  I remember spending hours working on a 2,000-plus word proposal for a high-tech water bottle company early in my career. I was sure it was going to be my big break.  But after I sent over my proposal, they never got back to me.  And now that I have more than a decade of experience, there’s one MAJOR thing I would have done differently.  It’s a simple change to my proposal that has nothing to do with the content…  And as everything to do with the presentation.  See I never send a client a proposal via email anymore.  Because when you do that, 99% of the time they just skip right to the price. And they completely ignore all the careful thought you put into showing them why working with you is an amazing decision and value.  Which is why now I will only share my proposals on a video call.  That way, I can walk the client step-by-step through my understanding of their business … the careful decisions that went into my recommended solutions … and get them to agree that my thought process is making sense along the way.  Which means by the time I discuss my fees, they are eager to say yes and get started.  Whereas if I let them skip ahead to the pricing section, they would likely experience sticker shock. And I would lose the deal. (If they even bothered to get back to me at all.)  So that’s my advice for you today, {NAME}.  Never send a proposal via email. Always take the time to walk the prospect through your thought process on a call.  Because I can virtually guarantee you will close more deals that way.  Until next week,  -Brian [Unsubscribe]( | [Edit your details]( Freelance Like A Pro PO Box 281 Bloomingdale New Jersey 07403 United States [Powered By Kartra] - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -