here are those details I promised you

Hey {NAME},  I started sharing the real numbers for my business through Q1 of this year last week. And I started by revealing how much money I’m hoping to make this year. Plus how far along I am toward reaching that goal after the first 3+ months of the year.  If you missed it, I put the [text from that email in a Google Doc]( so you can check it out.  (I don’t share these numbers with the public — they’re too personal. I only share them with loyal readers like you.)  So now I owe you an update on the final 2 metrics out of the [3 key numbers that I use to evaluate the health and success of my freelance business](.  Let’s start with the “expense” I have to run my business.  My time.  My goal is to work 1,200 hours or less this year. Which comes out to 100 hours per month — or roughly 25 hours per week. (With a few full weeks off.)  I find that 25 hours per week gives me plenty of leisure time to go to the gym … work on side-projects that excite me … spend time with my wife, friends and family … and even just sleep in if I want to. Plus it also allows me to put in enough hours to make a healthy income.  So that’s why this number has remained more-or-less the same over the past few years.  And after Q1, I’m on track to achieve this goal. Since I’m projecting that I will work about 1188 hours for the year right now. Take a look…  Which brings me to the final number I keep a close eye on to know how my business is doing: my effective hourly rate.  This number tells me how much money I make for every single hour I spend working on and in my business. From answering emails, to keeping my books, to working on client projects.  Measuring my effective hourly rate is an important way I make sure that I continue to use my time for only the most important and profitable activities. (Which aligns with my goal to “outsource everything” else this year.)  And because I’m projecting that I will meet both my revenue goal and my work-hours goal, that means by definition I’m on track to hit my effective hourly rate goal. Which is $192 per hour. Check it out…  Now you may notice that my effective hourly rate was much lower than my goal during the first 3 months of the year. That’s because I was still wrapping up projects that carried over from last year.  But now that those are finished, I expect to see a solid increase in my effective hourly rate. (You can already see it’s on the rise every month so far in 2024 as I closed out more and more of those carry-over projects each month.)  So for now, I’m still confident and optimistic that I will get my effective hourly rate back to my goal by year’s end.  And with that, you’ve gotten a behind-the-scenes look at all of the key numbers I use to run my business.  Let me know if anything new stood out to you this time by hitting reply to let me know. Can’t wait to hear from you.  Until next week,  -Brian [Unsubscribe]( | [Edit your details]( Freelance Like A Pro PO Box 281 Bloomingdale New Jersey 07403 United States [Powered By Kartra] - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -