I owe you an update, {NAME}

here’s what I made through Q1… Hey {NAME},  Too many freelancers have unrealistic expectations for how much money they can make. (And how fast they can make it.)  That’s why I’m committed to showing you the real numbers from inside my own freelance business at the end of every quarter.  Since I want to be your trusted source for no-nonsense information about how to run a thriving freelance business.  And now that Q1 of 2024 is over, I owe you an update.  But before I do, this is my first update of the year…  So I need to start by giving you the background about the goals I have set for 2024. Starting with my revenue goal.  For reference, [my revenue came in just short of $230,000 last year](. And it was the first time I’ve failed to reach my annual income goal ever since I started sharing my numbers with you.  So because I failed to reach my goal last year, it doesn’t seem wise for me to aim for an even bigger goal this year.  After all, before I can reach a bigger goal, by definition I will have to break through $230,000 first.  So that’s why I’ve made $230,000 my revenue goal for 2024.  Now don’t get me wrong. I still hope to achieve even bigger growth this year.  But part of my strategy is to find ways to grow my income without having to work more hours or expand my bandwidth by hiring subcontractors.  That’s why I’m focusing on deals that pay royalties or performance bonuses. Since they have the potential to bring in a substantial increase in revenue — for the exact same amount of work I’m doing right now.  The only challenge is that performance-based deals are less reliable than fixed-price projects. Since you only get paid when your work performs well.  And if it doesn’t perform well…you get nothing else.  On top of that, it can also take a while for my copy to go live and start generating revenue.  Which means many of the projects I’ve worked on this year won’t go live until later in the year. And for bigger projects, it may not even be until next year.  So there can be a big delay between when I do the work and when I actually reap the rewards.  Now the good news is, this also means there is a backlog of projects I worked on last year that are waiting to go live right now.  Which means there’s a decent chance many of those projects will start to pay dividends this year.  Even better, those dividends can also compound over time as I continue to stack more streams of royalty income in my “portfolio.” (Although that’s not guaranteed — since most sales letters also experience a decline in revenue over time as the promotion fatigues.)  But I also don’t want to count on any of this outstanding performance-based income until it actually starts to hit my bank account.  That’s why I’ve kept my revenue goal where it is right now. Since I’m confident I can get there — even without any big changes to my royalty income.  And so far, I’m just barely on track after Q1. Take a look…  But I’m not going to panic just yet.  I’m going to stick to my long-term plan. And I’m going to continue planting as many royalty-generating seeds as I can. Even though they may not pay off for a while.  Then at the same time, I’m also going to hope that a lot of the seeds I planted last year will start to grow soon. To the point where I see a big increase in my revenue over the rest of the year. (Without having to work longer hours or hire anyone.)  So stay tuned. Because I’ll keep you updated as the year goes along.  Plus I’ll also be back next week to share the other 2 metrics I use to track the health of my business.  But in the meantime, hit reply let me know what stood out to you from this email. I read every message. And I reply to as many as I can.  Until next week,  -Brian [Unsubscribe]( | [Edit your details]( Freelance Like A Pro PO Box 281 Bloomingdale New Jersey 07403 United States [Powered By Kartra] - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -