The Museum of Youth Culture

We partner with the museum documenting the attitudes and styles of youth ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ~/AAAAAQA~/RgRmv2qbP0UFMDowOjCEBAFodHRwczovL3d3dy5mcmVkcGVycnkuY29tLz9vbV9jYW1wYWlnbj1vbW1lXzE4MDZmNGE5LTY4Zl81NDExOV8zNDU1OTAmb21fcHJvZmlsZT0yYTZhLWQ4MjA2My0wMDI3MTExMSZvbV9zZW5kPTA5MTBhYzdkZDM0ZDQzMDViNmVhZDYyMDRkMzAyMTJkJnV0bV9jYW1wYWlnbj1vbW1lXzE4MDZmNGE5LTY4Zl8yMDIzMDgxNl9xM19tdXNldW1fb2ZfeW91dGhfY3VsdHVyZSZ1dG1fY29udGVudD11ayZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9b21ldHJpYVcHb21ldHJpYUIKZNSb5dxk9idqzFIbdHJpc3RyYW1iYWxkd2luOTJAZ21haWwuY29tWAQAAAES [MEN](~/AAAAAQA~/RgRmv2qbP0UGMTozMjowhBsBaHR0cHM6Ly93d3cuZnJlZHBlcnJ5LmNvbS9tZW4_Y2FtcGFpZ25rdz1TaG9wK01lbiZvbV9jYW1wYWlnbj1vbW1lXzE4MDZmNGE5LTY4Zl81NDExOV8zNDU1OTAmb21fcHJvZmlsZT0yYTZhLWQ4MjA2My0wMDI3MTExMSZvbV9zZW5kPTA5MTBhYzdkZDM0ZDQzMDViNmVhZDYyMDRkMzAyMTJkJnV0bV9jYW1wYWlnbj1vbW1lXzE4MDZmNGE5LTY4Zl8yMDIzMDgxNl9xM19tdXNldW1fb2ZfeW91dGhfY3VsdHVyZSZ1dG1fY29udGVudD11ayZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9b21ldHJpYVcHb21ldHJpYUIKZNSb5dxk9idqzFIbdHJpc3RyYW1iYWxkd2luOTJAZ21haWwuY29tWAQAAAES) [WOMEN](~/AAAAAQA~/RgRmv2qbP0UGMTozMzowhB8BaHR0cHM6Ly93d3cuZnJlZHBlcnJ5LmNvbS93b21lbj9jYW1wYWlnbmt3PVNob3ArV29tZW4mb21fY2FtcGFpZ249b21tZV8xODA2ZjRhOS02OGZfNTQxMTlfMzQ1NTkwJm9tX3Byb2ZpbGU9MmE2YS1kODIwNjMtMDAyNzExMTEmb21fc2VuZD0wOTEwYWM3ZGQzNGQ0MzA1YjZlYWQ2MjA0ZDMwMjEyZCZ1dG1fY2FtcGFpZ249b21tZV8xODA2ZjRhOS02OGZfMjAyMzA4MTZfcTNfbXVzZXVtX29mX3lvdXRoX2N1bHR1cmUmdXRtX2NvbnRlbnQ9dWsmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPW9tZXRyaWFXB29tZXRyaWFCCmTUm-XcZPYnasxSG3RyaXN0cmFtYmFsZHdpbjkyQGdtYWlsLmNvbVgEAAABEg~~) [KIDS](~/AAAAAQA~/RgRmv2qbP0UGMTozNDowhB8BaHR0cHM6Ly93d3cuZnJlZHBlcnJ5LmNvbS9raWRzP2NhbXBhaWdua3c9Q29sbGVjdGlvbnMmb21fY2FtcGFpZ249b21tZV8xODA2ZjRhOS02OGZfNTQxMTlfMzQ1NTkwJm9tX3Byb2ZpbGU9MmE2YS1kODIwNjMtMDAyNzExMTEmb21fc2VuZD0wOTEwYWM3ZGQzNGQ0MzA1YjZlYWQ2MjA0ZDMwMjEyZCZ1dG1fY2FtcGFpZ249b21tZV8xODA2ZjRhOS02OGZfMjAyMzA4MTZfcTNfbXVzZXVtX29mX3lvdXRoX2N1bHR1cmUmdXRtX2NvbnRlbnQ9dWsmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPW9tZXRyaWFXB29tZXRyaWFCCmTUm-XcZPYnasxSG3RyaXN0cmFtYmFsZHdpbjkyQGdtYWlsLmNvbVgEAAABEg~~) [SUBCULTURE](~/AAAAAQA~/RgRmv2qbP0UGMTozNTowhCQBaHR0cHM6Ly93d3cuZnJlZHBlcnJ5LmNvbS9zdWJjdWx0dXJlP2NhbXBhaWdua3c9U3ViY3VsdHVyZSZvbV9jYW1wYWlnbj1vbW1lXzE4MDZmNGE5LTY4Zl81NDExOV8zNDU1OTAmb21fcHJvZmlsZT0yYTZhLWQ4MjA2My0wMDI3MTExMSZvbV9zZW5kPTA5MTBhYzdkZDM0ZDQzMDViNmVhZDYyMDRkMzAyMTJkJnV0bV9jYW1wYWlnbj1vbW1lXzE4MDZmNGE5LTY4Zl8yMDIzMDgxNl9xM19tdXNldW1fb2ZfeW91dGhfY3VsdHVyZSZ1dG1fY29udGVudD11ayZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9b21ldHJpYVcHb21ldHJpYUIKZNSb5dxk9idqzFIbdHJpc3RyYW1iYWxkd2luOTJAZ21haWwuY29tWAQAAAES) [Museum of Youth Culture](~/AAAAAQA~/RgRmv2qbP0UPMzowOjA6TU9ZQ19IZXJvhBgBaHR0cHM6Ly93d3cuZnJlZHBlcnJ5LmNvbS9jb21tdW5pdHktb3VyLXZhbHVlcz9vbV9jYW1wYWlnbj1vbW1lXzE4MDZmNGE5LTY4Zl81NDExOV8zNDU1OTAmb21fcHJvZmlsZT0yYTZhLWQ4MjA2My0wMDI3MTExMSZvbV9zZW5kPTA5MTBhYzdkZDM0ZDQzMDViNmVhZDYyMDRkMzAyMTJkJnV0bV9jYW1wYWlnbj1vbW1lXzE4MDZmNGE5LTY4Zl8yMDIzMDgxNl9xM19tdXNldW1fb2ZfeW91dGhfY3VsdHVyZSZ1dG1fY29udGVudD11ayZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9b21ldHJpYVcHb21ldHJpYUIKZNSb5dxk9idqzFIbdHJpc3RyYW1iYWxkd2luOTJAZ21haWwuY29tWAQAAAES) OUR PARTNERSHIP WITH THE MUSEUM OF YOUTH CULTURE The first of its kind, the Museum of Youth Culture was set up to document the attitudes, styles and expressions of youth across the UK. Their aim: to inspire future generations to make their own mark on the world around them. Fred Perry proudly support their work, with an annual donation of £100,000 to help them establish a permanent home for the museum in London and Birmingham. [Learn more](~/AAAAAQA~/RgRmv2qbP0UFOTowOjCEGAFodHRwczovL3d3dy5mcmVkcGVycnkuY29tL2NvbW11bml0eS1vdXItdmFsdWVzP29tX2NhbXBhaWduPW9tbWVfMTgwNmY0YTktNjhmXzU0MTE5XzM0NTU5MCZvbV9wcm9maWxlPTJhNmEtZDgyMDYzLTAwMjcxMTExJm9tX3NlbmQ9MDkxMGFjN2RkMzRkNDMwNWI2ZWFkNjIwNGQzMDIxMmQmdXRtX2NhbXBhaWduPW9tbWVfMTgwNmY0YTktNjhmXzIwMjMwODE2X3EzX211c2V1bV9vZl95b3V0aF9jdWx0dXJlJnV0bV9jb250ZW50PXVrJnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1vbWV0cmlhVwdvbWV0cmlhQgpk1Jvl3GT2J2rMUht0cmlzdHJhbWJhbGR3aW45MkBnbWFpbC5jb21YBAAAARI~) [Museum of Youth Culture](~/AAAAAQA~/RgRmv2qbP0UNMTE6MDowOk1PWUNfMoQYAWh0dHBzOi8vd3d3LmZyZWRwZXJyeS5jb20vY29tbXVuaXR5LW91ci12YWx1ZXM_b21fY2FtcGFpZ249b21tZV8xODA2ZjRhOS02OGZfNTQxMTlfMzQ1NTkwJm9tX3Byb2ZpbGU9MmE2YS1kODIwNjMtMDAyNzExMTEmb21fc2VuZD0wOTEwYWM3ZGQzNGQ0MzA1YjZlYWQ2MjA0ZDMwMjEyZCZ1dG1fY2FtcGFpZ249b21tZV8xODA2ZjRhOS02OGZfMjAyMzA4MTZfcTNfbXVzZXVtX29mX3lvdXRoX2N1bHR1cmUmdXRtX2NvbnRlbnQ9dWsmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPW9tZXRyaWFXB29tZXRyaWFCCmTUm-XcZPYnasxSG3RyaXN0cmFtYmFsZHdpbjkyQGdtYWlsLmNvbVgEAAABEg~~) Credits @Gordon Munro @Henry Ratcliffe @Chazz Adnitt [Museum of Youth Culture](~/AAAAAQA~/RgRmv2qbP0UNMTM6MDowOk1PWUNfM4QYAWh0dHBzOi8vd3d3LmZyZWRwZXJyeS5jb20vY29tbXVuaXR5LW91ci12YWx1ZXM_b21fY2FtcGFpZ249b21tZV8xODA2ZjRhOS02OGZfNTQxMTlfMzQ1NTkwJm9tX3Byb2ZpbGU9MmE2YS1kODIwNjMtMDAyNzExMTEmb21fc2VuZD0wOTEwYWM3ZGQzNGQ0MzA1YjZlYWQ2MjA0ZDMwMjEyZCZ1dG1fY2FtcGFpZ249b21tZV8xODA2ZjRhOS02OGZfMjAyMzA4MTZfcTNfbXVzZXVtX29mX3lvdXRoX2N1bHR1cmUmdXRtX2NvbnRlbnQ9dWsmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPW9tZXRyaWFXB29tZXRyaWFCCmTUm-XcZPYnasxSG3RyaXN0cmFtYmFsZHdpbjkyQGdtYWlsLmNvbVgEAAABEg~~) [The Rave Print Fred Perry Shirt in Monochrome](~/AAAAAQA~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~) CAN YOU FEEL IT? The Fred Perry Shirt in its natural habitat. Taken at a South London music event by one of our in-house designers, our rave photo polo celebrates the bar staff, bouncers, lead singers and dancefloor ravers who make the shirt their own. 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