Part 2: Four things that guarantee you money

A deep dive plus an extremely cool secret nobody talks about. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   Yesterday I sent you an email with a little four step daily routine that can pretty much guarantee you’ll make money. Today I'm going to show you something that most people never think about ...it's a huge secret, and it works ridiculously well. But before I do that, let's weed out the numbskulls by giving a common sense disclaimer (also known as "statement of that which should be obvious"). Here goes: Look man, I don’t know what you sell and I don’t know how your business works. Hey, for all I know there could be people reading this who don’t even have a business or anything. And that’s fine. Hell, come to think of it ... Some of the people reading this could be trying to sell courses on "How To Telepathically Communicate With Space Dolphins" or some other weird shit (I’m looking at you, John) … So none of this is meant to be perceived as an income claim or anything. This is all just based on what’s working really well for me and I’m giving it to you in hopes that it’ll help you. (And the reason I'm doing that is because I want you to buy my stuff. Shocker.) Anyway. We cool? Solid. Let’s hit it. So yesterday I laid out the four steps for you. Do these every day and I can’t imagine how you wouldn’t make money. Here they are: - Do something that builds your audience. - Create an asset. - Make an offer. - Build goodwill. I’ll paste yesterday’s message below in case you missed it - but today let’s go deeper on that first step: Build your audience. You gotta have one. Specifically, you want to do something that adds people to your ENGAGED AUDIENCE. So what’s that mean? It’s just a fancy way of saying "PEOPLE WHO ACTUALLY PAY ATTENTION TO YOU." One super-obvious section of your engaged audience is your email list. Then there’s your social media audience, any podcast listeners you might have, any youtube viewers, and so on. All that stuff adds up. A LOT. But let’s talk about email for a minute. As you can guess, having an engaged email list is a HUGE DEAL because you can do stuff like write an email with an offer, press "send", and get sales. And email is still king because you OWN the list. It's not like Facebook where if your account gets shut down, you're out of business. Naw ...that list is yours. So let’s talk about how you can build your email list every day. The obvious way is to drive traffic to an opt-in page. But you know this already. You offer something cool for free in exchange for their email address. Blah blah blah welcome to 2022. That's an outdated approach and ... I HARDLY EVER DO THAT. The reason why is because of this one word: INTENT. Now - bear with me for a minute because this can make you (and save you) a bunch of money. I bet you that NOBODY talks about this. So pay attention. Let’s say the main way you get traffic is by showing ads to strangers. And let’s say the main way you do THAT is by using Facebook ads. So you set up a Facebook ad and it says something like: "Free report reveals how to telepathically communicate with Space Dolphins!" (I know, I know …) Anyway - the ad points to a web page that basically says the same thing. And when it comes time to turn that baby on, you know what Facebook will do? It’ll show your ad to people who historically like to fill out forms and ask for FREE SHIT! Now - some of those people will buy but there’s a much better way. And it’s all about INTENT. So here’s what I want you to test. Try sending people right to your sales page. But make one tiny little change. Instead of using a "regular" order form, use a TWO-STEP order form. Wait. What’s that you say? You want me to explain what a two step order form is? Well I’d be delighted. Thought you’d never ask. Wish you’d have asked me about it sooner. Wouldn’t have had to type so damn much. OK - a two step order form is simple. Works like this. Someone clicks the order button on your site. (Duh). Instead of being taken directly to the order form, they’re taken to "Step ONE" of the order process where you just ask them for their name and email address. Nothing else. When they hit "submit", now they’ll see the place where they can fill in their payment info. Now - this is important SO PAY ATTENTION DAMMIT! Good lord. I know this is long but you ain’t the one typing. I still don’t know how to type and I’ve been doing this for 22 years. Swear to God. I type with my middle finger on my left hand and my index finger, ring finger, and thumb on my right hand. It takes EFFORT to write this lol. But I’m trying to make you some money so you’ll buy my stuff. So pay attention! Anyway (kids these days) …here’s why this is such a big deal: Reason number one: Most people who click on your order form won’t buy. Girl, it don’t matter if you’ve got the best order form on the planet. It ain’t even matter if the greatest copywriter in the world wrote it and it was blessed by all the Saints in heaven. You could be giving away free cocaine and diamonds and you’d STILL see that most of the people who go to it ain’ gon’ buy nothin! (That’s how I talk now). Know why? Simple. Human nature. I mean dude. C’mon. How many times you ever been to Amazon and picked out what you wanted, added it to the cart, and then been like "Naw …I’ll do it tomorrow." Join the crowd. Everybody does that. I don’t know why. Don’t care either. But what I do care about is making you some money so you’ll buy my stuff ...so let’s try to make that happen. See - if you have their name and email address and they don’t buy, then you can follow up with them! I know this is painfully obvious, but …are you doing it? (I’m whispering this now. In kind of a creepy way. "Hey …are you following up with em?") HELL NO YOU AIN’T! So there’s that. However - there’s this other little thing and that’s INTENT. That’s the second reason this is such a big deal. Those people who start to order and leave? They’re WAAAAAAYYY DIFFERENT from the folks that just want to fill out a form to get free stuff. Like, night and day different. Like a little money vs a LOT of money different. See, they had BUYING INTENT. They INTENDED to buy …but for whatever reason (human nature), they acted like most people and they bailed. Now ...what would you rather have? A list of people who want free stuff? Or a list of people who clearly demonstrated that they want to BUY STUFF? It’s obvious. Look - the idea of a huge email list is cool. It sounds good, right? Like "Hey man I got a million people on my list. What you got?" Hey. Lean in for this one. You know what I got? MONEY, DAMMIT! See - here’s the thing. The amount of people on your list doesn’t mean shit. Think about it. If having a big list is such a big deal, then how come spammers aren’t rich? Exactly. It’s the quality of the list. And your relationship with them. Now - we’ll cover that stuff in another email but for now, I want to show you one of the ways I’m using social media posts to build my email list. (And my customer lists, and my overall audience in general). I think you can copy this approach and see some great results with it. If I tried to write it all out in this email, it would be a zillion pages long - so I want you to watch a video I made for you instead. It walks you through tons of examples that show you how to grow your audience, build your email list, and sell stuff …all from social media. (Without making tons of posts and without spending a ton of money.) [You can watch it here.]( Enjoy! Frank P.S. That page is a classic example of a list-building page that gets people with buying intent (instead of freebie seekers). What’s really great is it converts at about the same rate as a "traditional" opt in page. Actually there’s lots of cool stuff we can unpack about that page but let’s do that in another email. For now, just watch the video because it’ll help you. P.P.S. I’ll paste yesterday’s email below. I think that now that I’ve done that, this email is literally the longest one I’ve ever sent lol. Anyway - here’s yesterday’s email. It’ll put all the stuff I just told you into context if you missed it. OK here it is: I'll bet you a cold 24 ounce can of Coors that if you do these four things every day, you'll make as many dineros as you want. (Coors banquet. Not Coors light. Just to be clear. This is high stakes.) Anyway - here they are: 1. Build your audience. Listen. You gotta be always be building your audience. Otherwise - ain't nobody gonna see your stuff! Now - an audience is different than "likes" or "fans" or any of that stuff. Your audience are people who actually PAY ATTENTION to what you're saying. Used to be the only way to do this was to build an email list. Now it's different. Of course building an email list is a good idea (I mean ...the fact you're reading this kinda proves that) ...but there's other stuff too. For example: Anyone who engages with one of your social posts is automatically added to your audience by Facebook (or Instagram etc.) And the more they engage, the more of your stuff they'll start seeing. If you see my stuff everywhere, for example, it's because you engaged with it and Facebook is like, "Well - I guess we should show 'em more!" Plus, Facebook will start showing your stuff to other people that are similar to the ones who are in your audience ...without you even telling them to! (I'm just going to refer to all social media as "Facebook" for this email because its easier.) Anyway - if someone clicks on one of your posts (even if it's just them clicking the "read more" part), watches one of your videos, leaves a comment, hits the like button, or anything like that ...BOOM. They're added to your audience. Same thing applies to YouTube. Same thing applies to podcast episodes. So - every day - do something that builds your audience. For me, I'm always running ads. I'm building my audience three ways when I do that: A: Some people buy stuff. (They're added to my customer list and I can email them.) B: Some people opt in. (They're added to my email list and I can email them.) C: Some people visit my site but don't do anything. (They're added to my retargeting audience and I can show them more ads.) D: Some people comment or engage in another way. (They're added to my engaged audience and they automatically see more of my posts - even the ones that aren't ads - plus Facebook shows my stuff to even more people who are similar to them without me paying for it - and I can retarget them with more ads.) I also make organic posts. Not as often as I should - but whenever I do, my audience grows. (My engaged audience on Social Media is bigger than my email list and my fans and followers combined. This is such a HUGE deal.) OK. I think you get it. So that's step 1. Step 2: Make an offer. Ummm ...how's anybody gonna buy your stuff if you don't make them an offer? I know it's basic but did you make an offer today? You're on my list so you know I make offers by email all the time. But you can also make offers through social posts, YouTube videos, podcast episodes, and ads! I run ads and I can tell you that we're in a golden age right now. I don't think it's ever been cheaper than it is RIGHT NOW for anyone to get an offer in front of people. And as a general rule - the more offers you make, the more sales you'll make. (Duh). But still. It's so easy to get distracted and overwhelmed. That's why you might forget. Or you might be worried that if you make too many offers, people will get mad. And maybe SOME will ...but most people are too wrapped up in their own lives to really care. So just make an offer. At least once. Every day. Now, step three is one that a lot of people don't think about and that's ... Step 3: Build An Asset. I know. Just the sound of that is boring. But I don't know a cooler way to say this. Here's what I mean by "asset". An asset is a thing that can continue to make you money ...long after you created it. A course or product is a good example of an asset. A sales letter is an asset. Write it one time, use it over and over. Sometimes for years. A video is an asset. (I still get people coming into my "world" as a result of them watching a video I made YEARS ago.) Same thing with Social posts. Heck - even this email could be an asset. If a bunch of people read it and respond positively ...then I can send it again later ...days, weeks, or months after writing it. You get it. And finally, there's the "secret" step that few people ever think about: Step 4: Create Goodwill "Goodwill" is a fancy way of saying "make your market like you more". Goodwill is so important that it's actually given a dollar value when people sell their businesses. And it makes sense, right? If your market likes you ...they're way more likely to buy your stuff! (I know ...obvious. But still ...) Wanna know the best way to create goodwill? It's easy. Just HELP PEOPLE! The best way you can do that is to simply show them how to get what they want. This email is a prime example. It's showing you four simple things you can do every day that will help you get what you want: MORE MONEY. And if you think that doing all four of these things every day is hard, think again! Take this email for example. It's doing two of the four steps. First, it's creating goodwill because its helping you. Second, it's an asset. I can use it again. Heck - I can even re-word it a little bit and use it as a social post. If I did that, it would be accomplishing three of the four steps because that social post would grow my audience. See there? This stuff isn't as hard as people make it out to be. Just gotta stay focused and stick with what works. OK - I gotta go. Just felt like sharing this with you. Talk soon, Frank P.S. By the way - I've got a cool new training that shows you how to basically do all this stuff with like ...30 minutes a day of "work". [You can check it out here if you want to.]( P.P.S. Heeyyy ....see what we did there? We made an offer. Now this one little email accomplished three of the four steps. We: 1. Created goodwill. 2. Built an asset. 3. Made an offer. Now what I should do is copy this email and paste it into a social media post. I'd have to re-word it a little bit and that might take dozens of minutes ...and well, I wanna go play Call Of Duty because they updated it and it's fun. But if it weren't for that no-good Call Of Duty, I'd have been able to check all four boxes with this one email. Anyway - if you want to see some examples and stuff, just watch the video above. But what's most important is you actually DO this stuff. It really IS this simple. Sent to: {EMAIL} [Unsubscribe]( Frank Kern Media, 3960 Howard Hughes Pkwy #500, Las Vegas, NV 89169, United States