Newsletter Subject

This will definitely make you money

From

frankkern.com

Email Address

social@frankkern.com

Sent On

Thu, Feb 17, 2022 12:16 AM

Email Preheader Text

A four-step checklist that anyone can do. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ â

A four-step checklist that anyone can do. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   Kind of an aggressive subject line so let me address that one right up front. Everything I'm going to share with you is done with the assumption that you have something to sell, that people want it, and that it's good. (I know ...you're probably like, "DUH, Frank ...that's obvious". But still - can't be too careful these days. Common sense ain't so common no more.) Anyway - let's get to it. I'll bet you a cold 24 ounce can of Coors that if you do these four things every day, you'll make as many dineros as you want. (Coors banquet. Not Coors light. Just to be clear. This is high stakes.) Anyway - here they are: 1. Build your audience. Listen. You gotta be always be building your audience. Otherwise - ain't nobody gonna see your stuff! Now - an audience is different than "likes" or "fans" or any of that stuff. Your audience are people who actually PAY ATTENTION to what you're saying. Used to be the only way to do this was to build an email list. Now it's different. Of course building an email list is a good idea (I mean ...the fact you're reading this kinda proves that) ...but there's other stuff too. For example: Anyone who engages with one of your social posts is automatically added to your audience by Facebook (or Instagram etc.) And the more they engage, the more of your stuff they'll start seeing. If you see my stuff everywhere, for example, it's because you engaged with it and Facebook is like, "Well - I guess we should show 'em more!" Plus, Facebook will start showing your stuff to other people that are similar to the ones who are in your audience ...without you even telling them to! (I'm just going to refer to all social media as "Facebook" for this email because its easier.) Anyway - if someone clicks on one of your posts (even if it's just them clicking the "read more" part), watches one of your videos, leaves a comment, hits the like button, or anything like that ...BOOM. They're added to your audience. Same thing applies to YouTube. Same thing applies to podcast episodes. So - every day - do something that builds your audience. For me, I'm always running ads. I'm building my audience three ways when I do that: A: Some people buy stuff. (They're added to my customer list and I can email them.) B: Some people opt in. (They're added to my email list and I can email them.) C: Some people visit my site but don't do anything. (They're added to my retargeting audience and I can show them more ads.) D: Some people comment or engage in another way. (They're added to my engaged audience and they automatically see more of my posts - even the ones that aren't ads - plus Facebook shows my stuff to even more people who are similar to them without me paying for it - and I can retarget them with more ads.) I also make organic posts. Not as often as I should - but whenever I do, my audience grows. (My engaged audience on Social Media is bigger than my email list and my fans and followers combined. This is such a HUGE deal.) OK. I think you get it. So that's step 1. Step 2: Make an offer. Ummm ...how's anybody gonna buy your stuff if you don't make them an offer? I know it's basic but did you make an offer today? You're on my list so you know I make offers by email all the time. But you can also make offers through social posts, YouTube videos, podcast episodes, and ads! I run ads and I can tell you that we're in a golden age right now. I don't think it's ever been cheaper than it is RIGHT NOW for anyone to get an offer in front of people. And as a general rule - the more offers you make, the more sales you'll make. (Duh). But still. It's so easy to get distracted and overwhelmed. That's why you might forget. Or you might be worried that if you make too many offers, people will get mad. And maybe SOME will ...but most people are too wrapped up in their own lives to really care. So just make an offer. At least once. Every day. Now, step three is one that a lot of people don't think about and that's ... Step 3: Build An Asset. I know. Just the sound of that is boring. But I don't know a cooler way to say this. Here's what I mean by "asset". An asset is a thing that can continue to make you money ...long after you created it. A course or product is a good example of an asset. A sales letter is an asset. Write it one time, use it over and over. Sometimes for years. A video is an asset. (I still get people coming into my "world" as a result of them watching a video I made YEARS ago.) Same thing with Social posts. Heck - even this email could be an asset. If a bunch of people read it and respond positively ...then I can send it again later ...days, weeks, or months after writing it. You get it. And finally, there's the "secret" step that few people ever think about: Step 4: Create Goodwill "Goodwill" is a fancy way of saying "make your market like you more". Goodwill is so important that it's actually given a dollar value when people sell their businesses. And it makes sense, right? If your market likes you ...they're way more likely to buy your stuff! (I know ...obvious. But still ...) Wanna know the best way to create goodwill? It's easy. Just HELP PEOPLE! The best way you can do that is to simply show them how to get what they want. This email is a prime example. It's showing you four simple things you can do every day that will help you get what you want: MORE MONEY. And if you think that doing all four of these things every day is hard, think again! Take this email for example. It's doing two of the four steps. First, it's creating goodwill because its helping you. Second, it's an asset. I can use it again. Heck - I can even re-word it a little bit and use it as a social post. If I did that, it would be accomplishing three of the four steps because that social post would grow my audience. See there? This stuff isn't as hard as people make it out to be. Just gotta stay focused and stick with what works. OK - I gotta go. Just felt like sharing this with you. Talk soon, Frank P.S. By the way - I've got a cool new training that shows you how to basically do all this stuff with like ...30 minutes a day of "work". If you're interested, just reply to this email with "Interested" as the subject and I'll send you some info. P.P.S. Heeyyy ....see what we did there? We made an offer. Now this one little email accomplished three of the four steps. We: 1. Created goodwill. 2. Built an asset. 3. Made an offer. Now what I should do is copy this email and paste it into a social media post. I'd have to re-word it a little bit and that might take dozens of minutes ...and well, I wanna go play Call Of Duty because they updated it and it's fun. But if it weren't for that no-good Call Of Duty, I'd have been able to check all four boxes with this one email. Anyway - if you want info on the training just reply with "Interested" and I'll send it over. But what's most important is you actually DO this stuff. It really IS this simple. Sent to: {EMAIL} [Unsubscribe]( Frank Kern Media, 3960 Howard Hughes Pkwy #500, Las Vegas, NV 89169, United States

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