Taylor Swift isn't the first musician to impact a sport. Here's how Turner helped rugby.
Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  Í â  â  [FOX Sports Insider Newsletter] In todayâs FOX Sports Insider with Martin Rogers: Once struggling to attract viewers, Tina Turner helped expand the audience of the National Rugby League ⦠What will the NFC East teams do in the first round of the NFL Draft? ⦠and more! THOUSAND OAKS, Calif. â A pop music icon having a transformative effect on a sport, catapulting its appeal to a new, younger and decidedly more female audience. Sound familiar? The Taylor Swift-meets-football phenomenon was the biggest narrative of the 2023 NFL season, bringing a whirlwind of drama, a mountain of headlines, and, ultimately, a ring â Super Bowl, not engagement (for now). It was exciting partly because it felt so different than the usual sports story. However, the idea of a team enjoying a pop-infused popularity boost wasnât completely unprecedented, as fans of Australiaâs NRL rugby league competition can attest. Back in the late 1980s, rugby league was largely seen in Australia as something working-class males in the Sydney area went to watch on weekends. It didnât have great national relevance, with different parts of the country preferring other sports, such as Australian Rules football, and the athletes were neither marketed nor regarded as entertainers. Enter American pop royalty Tina Turner, recruited by the league for a pair of advertising campaigns to promote the competition (then known as the NSWRL) in a way designed to capture a fresh fan demographic and highlight its athletes as celebrities. "That was the moment," Brisbane Broncos head coach Kevin Walters told me this week. "It changed everything." Walters, currently in the United States ahead of his teamâs involvement in this weekendâs pair of official NRL games at Allegiant Stadium in Las Vegas (at 9:30 p.m. ET and 11:30 p.m. ET on Saturday), remembers his time as a Broncos player, helping the team win the 1993 Grand Final. Turner, then an international superstar who had performed as the lead act in the pre-game show, joined the squad for photographs and celebrations on the field once they emerged victorious. The Turner effect officially began in 1989. Recognizing the need to transform the sportâs rough-around-the-edges image, league chairman John Quayle signed off on acquiring the rights to Turnerâs 1985 hit "What You Get Is What You See" for a commercial. For the rest of the story, [click here](~/AAQRxQA~/RgRnwMhcP0T9aHR0cHM6Ly93d3cuZm94c3BvcnRzLmNvbS9zdG9yaWVzL290aGVyL2hvdy10aW5hLXR1cm5lci1kZWxpdmVyZWQtYW4tdW5saWtlbHktYm9vc3QtdG8tcnVnYnktcG9wdWxhcml0eT9saWQ9YThxdDN5ZHBwaG1xJmNtcGlkPW9yZz1TcG9ydHM6OmFnPW93bmVkOjptYz1lbWFpbDo6c3JjPWVtYWlsOjpjbXA9QTE0X1Nwb3J0c19OZXdzbGV0dGVyX0NhbXBhaWduX0VtYWlsX0luc2lkZXJfQ3VzdG9tX1JlY3VycmluZ18yMDI0MDIyNyNubC1lbnRyeVcDc3BjQgpl1FxD3mX-4ioNUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAA9I~). [Main Story 1] â [In Other Words] ð The NFL Draft is still two months away, but Ralph Vacchiano provides a pre-combine look at what the [NFC East teams might do in Round 1](~/AAQRxQA~/RgRnwMhcP0TsaHR0cHM6Ly93d3cuZm94c3BvcnRzLmNvbS9zdG9yaWVzL25mbC8yMDI0LW5mbC1kcmFmdC1pZGVhbC1maXJzdC1yb3VuZC1waWNrcy1mb3ItbmZjLWVhc3QtdGVhbXM_bGlkPWVoNXpudmEyZTJzaiZjbXBpZD1vcmc9U3BvcnRzOjphZz1vd25lZDo6bWM9ZW1haWw6OnNyYz1lbWFpbDo6Y21wPUExNF9TcG9ydHNfTmV3c2xldHRlcl9DYW1wYWlnbl9FbWFpbF9JbnNpZGVyX0N1c3RvbV9SZWN1cnJpbmdfMjAyNDAyMjdXA3NwY0IKZdRcQ95l_uIqDVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAPS). â¾ï¸ Braves players have admired Chris Sale from afar for years. A couple of weeks into spring training, they realize he could be a [better clubhouse fit than they ever imagined](~/AAQRxQA~/RgRnwMhcP0T_aHR0cHM6Ly93d3cuZm94c3BvcnRzLmNvbS9zdG9yaWVzL21sYi93aHktY2hyaXMtc2FsZS1taWdodC1iZS1leGFjdGx5LXdoYXQtYnJhdmVzLW5lZWQtdG8td2luLWFub3RoZXItd29ybGQtc2VyaWVzP2xpZD00enY1eGV1bndldDEmY21waWQ9b3JnPVNwb3J0czo6YWc9b3duZWQ6Om1jPWVtYWlsOjpzcmM9ZW1haWw6OmNtcD1BMTRfU3BvcnRzX05ld3NsZXR0ZXJfQ2FtcGFpZ25fRW1haWxfSW5zaWRlcl9DdXN0b21fUmVjdXJyaW5nXzIwMjQwMjI3VwNzcGNCCmXUXEPeZf7iKg1SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAD0g~~). Deesha Thosar has the story. ð The resumption of play after the NBA All-Star break, when teams begin to put their proverbial best foot forward, has resulted in a pronounced tilt westward. Ric Bucher releases the [latest NBA power rankings](~/AAQRxQA~/RgRnwMhcP0TsaHR0cHM6Ly93d3cuZm94c3BvcnRzLmNvbS9zdG9yaWVzL25iYS8yMDIzLTI0LW5iYS1wb3dlci1yYW5raW5ncy1jZWx0aWNzLWZlbmQtb2ZmLWEtcmlzaW5nLXdlc3Q_bGlkPWNsMjJxdzRzcXRnbiZjbXBpZD1vcmc9U3BvcnRzOjphZz1vd25lZDo6bWM9ZW1haWw6OnNyYz1lbWFpbDo6Y21wPUExNF9TcG9ydHNfTmV3c2xldHRlcl9DYW1wYWlnbl9FbWFpbF9JbnNpZGVyX0N1c3RvbV9SZWN1cnJpbmdfMjAyNDAyMjdXA3NwY0IKZdRcQ95l_uIqDVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAPS) after the All-Star Break. ð Following a win over Creighton, St. John's is back on the bubble in [Mike DeCourcy's latest NCAA Tournament projections](~/AAQRxQA~/RgRnwMhcP0TiaHR0cHM6Ly93d3cuZm94c3BvcnRzLmNvbS9zdG9yaWVzL2NvbGxlZ2UtYmFza2V0YmFsbC8yMDI0LW5jYWEtdG91cm5hbWVudC1wcm9qZWN0aW9ucz9saWQ9ZXNyY3M2emw4dTA5JmNtcGlkPW9yZz1TcG9ydHM6OmFnPW93bmVkOjptYz1lbWFpbDo6c3JjPWVtYWlsOjpjbXA9QTE0X1Nwb3J0c19OZXdzbGV0dGVyX0NhbXBhaWduX0VtYWlsX0luc2lkZXJfQ3VzdG9tX1JlY3VycmluZ18yMDI0MDIyN1cDc3BjQgpl1FxD3mX-4ioNUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAA9I~), while Michigan State falls after back-to-back losses. 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