Newsletter Subject

🎳 The PBA Is Setting The Bar For Creativity

From

foxsports.com

Email Address

reply@email.foxsports.com

Sent On

Tue, Jul 21, 2020 10:43 PM

Email Preheader Text

All sports will face the need to rekindle the love affair with their fans, and bowling gets to strik

All sports will face the need to rekindle the love affair with their fans, and bowling gets to strike first. [View in browser]( [FOX SPORTS INSIDER WITH MARTIN ROGERS] In today’s FOX Sports Insider: The Professional Bowlers Association is taking a fearless approach to its creativity, highlighted by the King of the Lanes event ... while MLB is set to get underway this week, we take a look at how one professional baseball league has already returned to action ... and the NBA provides us with some outstanding news surrounding the league’s latest round of COVID-19 testing. Absence makes the heart grow fonder, supposedly, and America and sports are locked in a love affair that is waiting to be rekindled. When the competitions we crave are back in full flow, it won’t be soon enough. Despite the obvious necessity of the shutdown, it hasn’t been much fun having so little to do these past months, but the lack of sporting entertainment to fill these oddest of times has made it even tougher. Thankfully, there are flickers of action already upon us, a prelude to what is likely to be a jam-packed fall extravaganza of athletic battle. And as more events get underway and efforts to fill those holes in the calendar come to fruition, there is a push to put the fan - the long-suffering, recently starved fan - first. Rule changes, condensed schedules and the overall uncertainty of the pandemic bring a pressurized feel to sports’ return. But there’s also a desire, and perhaps a requirement, for sports’ leaders to become more imaginative than ever. [STORY IMAGE 1] The power of that innovative leadership is being tested first by a sport seeking its own type of revival from those Saturday mornings in the 1970s when it would outdraw college football and basketball in the ratings … bowling. “(We are) thrilled to be one of the first professional sports properties to return to live television,” PBA CEO Colie Edison told me, via email. “While spectators are not on site, we have utilized multiple tactics to create deeper engagement with our fans at home.” Part of that creativity comes in the form of sports betting. The PBA recently signed a new deal with FOX Bet, which should help fans feel more involved with bowling events. Edison views the FOX Bet partnership as a great chance to showcase the PBA’s top events. “We've been able to leverage our FOX Sports partnership to bring the PBA Tour to a newer, bigger audience,” Edison added. “The key to all this has been to stay flexible and to be creative.” [STORY IMAGE 2] Those glossy lanes might not be the most obvious choice for a forward-thinking leap into the unknown, but in case you haven’t been paying attention, the sport is going through some heady times amid all the current upheaval. With a range of big personalities, a reimagined tour and a dynamic, 36-year-old female CEO in Edison - a former reality television star on MTV’s The Real World: Denver - the Professional Bowlers Association is taking a fearless approach to its creativity. This week features King of the Lanes, a challenge-style, three-night format on FS1. Forget about incessant preliminary rounds and build ups. King of the Lanes cuts right to the action. Each night, two bowlers square off across a single frame for the right to take on the reigning King. The process is then repeated in the second hour of the episode. If the challenger is victorious, they then take the crown and defend it next time around. Monday’s action saw 56-year-old Hall of Famer Norm Duke take down 47-time title winner and PBA Hall of Famer Walter Ray Williams Jr. in a battle of true legends. Duke then went on to win the crown from defending champ Wes Malott, and was able to hold off contender Anthony Simonsen to retain the throne. [STORY IMAGE 3] In a clash of the sport’s generational showmen, Kyle Troup is set to meet Pete Weber in the second half of Wednesday night’s show. “You don’t have any time to settle in. The pressure is on right from the start. It is fast-paced and a true head-to-head,” Troup told me. “The fans on television are going to be into it because the drama is there immediately. There is no room for error.” Troup is the Tour’s leading character, famed for his afro hairstyle and his choice of outrageously colored clothing. He’s not afraid to speak his mind, and, of course, neither is Weber. Theatrical fireworks can be expected. “I don’t want to give everything away because I want people to be surprised on the broadcast. But there is going to be a lot going on out there,” Troup added. “Don’t be shocked if there are some fighting words and trash talk.” The unique circumstances that the world is positioned in means that sports will have more flexibility than ever to tinker around with its product. Competitions can be designed specifically to try to engineer a dramatic outcome, and that’s what’s happening with King of the Lanes. “It is the kind of thing that everyone can understand and appreciate,” said FOX Sports PBA analyst Randy Pedersen. “Like a mix of the schoolyard, where everyone wants to knock off the best guy, and a boxing match, where the newest challenger takes a crack at upsetting the champ. It is sports, but it is also theater.” [STORY IMAGE 4] Pedersen is thrilled about the opportunity of heightening the drama. “I’ve been told I’m allowed to stir the pot a little bit,” he added. “It is going to be competitive stuff out there on the lanes, and some great entertainment.” Troup doesn’t want the fun to be limited to bowling’s hardcore supporters and is intent on producing a high-octane performance aimed at drawing a new generation of fans. “You don’t even have to love bowling to enjoy this,” Troup said. “It is a great opportunity to get more people involved, to have fun and to make them realize that we have something good going here.” All sports will face, and hopefully embrace, the need to get the love affair with their fan base restarted. For now, pardon the pun, it is bowling that gets to strike first. (And speaking of sports fans, FOX Sports launched the reimagined new FOX Sports App and Website. [You can download it here]( [STORY IMAGE 5]( Here’s what others have said ... Colie Edison, PBA CEO: “Our dynamic series of events from the Strike Derby and Summer Clash in June, to our current King of the Lanes series, showcase the immense talent of our elite bowlers. With online wagering through FOX Bet Sportsbook and an exciting consumer promotion with our Go Bowling! Golden Strike giveaway, viewers can win free games of bowling.” Randy Pedersen, FOX Sports PBA analyst: “This is a mixed bag of some of the greatest players from the past and present, along with a couple of the PWBA stars. We’ve got a nice variety of action and great players.” Jeff Richgels, 11thframe.com: “If a bowling coach ever wants to show a student the difference in setting up a lane correctly and shimwrecking it, Monday night’s first two shows of the PBA King of the Lanes would be the perfect vehicle. Hall of Famer Norm Duke won both shows, but how he grabbed the crown in the first one and retained it in the second could not have been more different.” [IN OTHER WORDS] - It’s been two weeks since teams arrived to the NBA’s Disney campus. [ESPN’s Malika Andrews]( looks at how players have adjusted to a whole new world inside the bubble. - Major League Baseball is set to get underway this week without fans in the stands. In four American cities, though, professional baseball has already returned. [Tim Arango of the New York Times]( has the story. - Chris Paul has been a leading figure in building the NBA bubble and resuming the season. [Bleacher Report’s Jonathan Abrams]( explains why no one in the NBA was busier during the league’s hiatus than Paul. [THE INTERNET IS UNDEFEATED] [THE INTERNET IS UNDEFEATED]( This section of our daily newsletter is all about celebrating feel-good moments in sports. With that said, fans will be hard-pressed to find a better feel-good moment than when the NBA announced that there were zero positive COVID-19 tests in the league’s latest round of testing. A total of 346 tests were administered, which means we appear to be heading in the right direction as the resumption of the 2019-20 NBA regular season is set to get underway on July 30. This is outstanding news for everyone who has been rooting for a safe, healthy, successful NBA season to take place. Thank you for sharing, @NBA … this is why the internet is undefeated! [VIEWER'S GUIDE] WWE SummerSlam: From Brooklyn (FS1, 9 p.m. ET) Brock Lesnar vs. Randy Orton headlined the 2016 event from the Barclays Center in Brooklyn, New York. MLS is Back Tournament: Real Salt Lake vs. Sporting KC (Wednesday, ESPN, 9:00 a.m. ET) Real Salt Lake and Sporting KC will take the field with a spot in the Round of 16 on the line. Premier League Soccer: Manchester United vs. West Ham (Wednesday, NBCSN, 12:55 p.m. ET) Manchester United is looking to take one step closer to a Premier League top-four finish when they host West Ham at Old Trafford. [BET OF THE DAY] [BET OF THE DAY] Odds provided by [FOX Bet]( Most Regular Season Strikeouts Gerrit Cole: +225 Max Scherzer: +550 Jacob deGrom: +700 Justin Verlander: +800 Yesterday, we featured an article on how MLB teams will reimagine their pitching strategies in a 60-game season. In that piece, the Washington Nationals are mentioned as a team that will likely be more aggressive with their starters, pushing them harder in a shortened season. That could mean more innings for Max Scherzer, while others might be on a pitch count early on. Scherzer finished last season with the second highest K/9 mark in baseball at 12.7, trailing only Gerrit Cole (13.8). It’s hard to argue against Cole or Scherzer leading baseball in strikeouts, but at 5.5-to-1, siding with the Nationals’ ace could net you a nice little win. [WHAT THEY SAID] "To uncover your true potential you must first find your own limits and then you have to have the courage to blow past them." — Picabo Street [FOLLOW FOX SPORTS] [Twitter]( [Facebook]( [YouTube]( [Instagram]( Download FOX Sports App: [Fire TV]( [Roku]( [Google Play]( [App Store]( [Fire TV]( [Roku]( [App Store]( [Google Play]( Also available on these devices: [fireTV | AppleTV | ROKU | Google Chromecast | XBOX ONE | SAMSUNG Smart TV] [fireTV | AppleTV | ROKU | Google Chromecast | XBOX ONE | SAMSUNG Smart TV] Trademark & Copyright Notice: ™ and © 2020 FOX Media LLC and Fox Sports Interactive Media, LLC. All rights reserved. Please do not reply to this message. If you do not wish to receive emails like this in the future, please [unsubscribe](. FOX Sports respects your privacy. Click [here]( to view our Privacy Policy. Fox.com Business & Legal Affairs - Manager Digital Media P.O. Box 900 Beverly Hills, California 90213-0900

EDM Keywords (210)

Marketing emails from foxsports.com

View More
Sent On

08/11/2024

Sent On

08/11/2024

Sent On

03/11/2024

Sent On

30/10/2024

Sent On

30/10/2024

Sent On

29/10/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.