5-Bullet Friday — September 11, 2020

 [5-Bullet Friday](=) Hi All! Here is your weekly dose of “5-Bullet Friday,” a list of what I’m pondering and exploring. What I’m thinking about nearly 24/7 — Next Monday or Tuesday, I’ll be publishing the most important podcast episode I’ve ever published. No politics, no advertising... just an intense and important personal story. This has been years in the making. I’m both nervous and excited, although “excited” isn’t quite the right word. That’ll make sense when you see it. If you haven’t already, please subscribe to the podcast so you don’t miss this one The Tim Ferriss Show on [Apple Podcasts](, [Spotify](=), [Overcast](), [Stitcher](), [Google Podcasts](, [Castbox](), [Pocket Casts](=), [Podcast Addict](). What I’m watching — [Dune official trailer](=). It’s no secret that I love Frank Herbert’s [Dune](. [The Litany Against Fear of the Bene Gesserit]( has appeared in my books, I’ve referenced quotes from Dune on the podcast, and I still think it is one of the finest examples of world-building, and practically useful, fiction in the English language. Past attempts to translate Dune to the screen have failed to capture the magic, but this trailer made me smile. I’m keeping expectations low, but if the YouTube comments are to be believed (and you should read them to get an idea of how devout/hardcore the fan base is), at least the writers and filmmakers aren’t trying to cram everything from the Dune universe into one feature-length film. Fingers crossed... What I’m reading — [How to Find the Side Door: Startup Lessons from RXBar, 5-hour Energy, and More](). This post from [Guy Raz](=) of [How I Built This]() explores how RXBar, 5-hour Energy, and other unorthodox startups created their own categories—and billions of dollars of value—by “taking the side door.” Sometimes the best way to beat the competition and win... is to sidestep competition altogether. Simple shoes that I’m loving —[OluKai “Nohea Mesh” slip-on shoes]( ([Official website](, [Zappos](), [REI](, [Amazon](). Quote I’m pondering — “The willow submits to the wind and prospers until one day it is many willows — a wall against the wind.”― [Frank Herbert](=), [Dune](And, as always, please give me feedback on Twitter. Which bullet above is your favorite? What do you want more or less of? Other suggestions? Please let me know. Just [send a tweet to @tferriss](=) and put #5BulletFriday at the end so I can find it. Have a wonderful weekend, all. Much love to you and yours, Tim P.S. Deal of the Week — [Dry Farm Wines](! I love wine with friends, and I’ll be drinking this weekend... but I hate hangovers. For that reason, all of the wine in my house has been from Dry Farm Wines for the past few months. In my experience, their wine means more fun with fewer headaches. [Dry Farm Wines]( only ships wines that meet very stringent criteria: practically sugar-free (less than 0.15g per glass), lower alcohol (less than 12.5% alcohol), additive free (there are more than 70 FDA-approved wine-making additives), lower sulfites, organic, and produced by small family farms. All [Dry Farm Wines]( are laboratory tested for purity standards by a certified, independent enologist, and all of their wines are also backed by a 100% Happiness Promise—they will either replace or refund any wine you do not love. Last but not least, I [find delicious wines]( I never would have found otherwise. It’s a lot of fun. [Dry Farm Wines]( has a special offer just for 5-Bullet Friday subscribers—[an extra bottle in your first box for just one extra penny](. Check out all the details at [DryFarmWines.com/Tim](. FORWARDED THIS MESSAGE? [SIGN UP](=). [Tim Ferriss Photo] Join millions of monthly readers. Get exclusive content, private Q&As, giveaways, and more. No spam, ever. Just great stuff. DUE TO VOLUME, PLEASE DO NOT REPLY TO THIS EMAIL. SADLY, WE ARE UNABLE TO READ 1,000+ MESSAGES PER DAY. To unsubscribe, just [click here](. To reply to Tim, please do so in the blog comments [here](). 3112 Windsor Rd., Box #UNS, Austin TX 78703, United States Â