Shep Gordon – The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies

[“My philosophy was that you didn’t have to wait for history; you could create history.” – Shep Gordon] [Shep Gordon – The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies] “My philosophy was that you didn’t have to wait for history; you could create history.” – Shep Gordon Shep Gordon ([@SupermenschShep]) has been named one of the “100 most influential people” by Rolling Stone magazine. He is the man behind some of the biggest names you’ve ever heard. If you like the storytelling and lessons of [Cal Fussman], you’re going to love this one. Shep has worked with, and befriended, some of the biggest names in the entertainment industry, from [Alice Cooper] to [Bette Davis], [Raquel Welch] to [Groucho Marx], [Blondie] to [Jimi Hendrix], [Sylvester Stallone] to [Salvador Dali], [Luther Vandross] to [Teddy Pendergrass]. He is also credited with inventing the “celebrity chef” phenomenon, which revolutionized the food industry and turned the culinary arts into the multi-billion dollar industry it is today. He has worked with [Nobu Matsuhisa], [Emeril Lagasse], [Wolfgang Puck], [Roger Vergé] (and many others, including his holiness, the [Dalai Lama].) In this episode, we discuss how he made clients famous, and some of his biggest PR stunts (and flops). [Anthony Bourdain], who is a huge fan of Shep’s, released a memoir detailing Shep’s life and adventures, titled [They Call Me Supermensch: A Backstage Pass to The Amazing Worlds Of Film, Food, and Rock ‘N’ Roll]. I’ve been reading it, and it’s fantastic. Imagine it like [Animal House] meets [Harvard MBA]. If you only have 5 minutes, listen to Shep’s thoughts on [the dangers of fame], and who is most vulnerable. Enjoy! [The Tim Ferriss Show] [The Tim Ferriss Show] - Listen to this episode [on iTunes]. - Stream by [clicking here]. - Download as an MP3 by [right-clicking here] and choosing “save as." Want to hear another episode with a [brilliant storyteller]? — Listen to [this episode] with Cal Fussman. In it, we discuss Cal’s interviews with the most influential people in history, how he made himself a guinea pig (Cal boxed against world champion Julio Cesar Chavez), and his best life lessons (stream below or [right-click here] to download): This podcast is brought to you by [MeUndies]. Have you ever wanted to be as powerful as a mullet-wearing ninja from the ’80s, or as sleek as a black panther in the Amazon? Of course you have, and that is where [MeUndies] comes in. I’ve spent the last six months wearing underwear from [these guys] 24/7, and they are the most comfortable and colorful underwear I’ve ever owned. Their materials are 2x softer than cotton, as evaluated using the Kawabata method. Check out [MeUndies.com/Tim] to see my current faves (some are awesomely ridiculous, like the camo). This podcast is also brought to you by [Audible]. I have used [Audible] for years, and I love audiobooks. I have two to recommend: - [The Graveyard Book] by Neil Gaiman - [Vagabonding] by Rolf Potts All you need to do to get your [free 30-day Audible trial is go to Audible.com/Tim]. Choose one of the above books, or choose any of the endless options they offer. That could be a book, a newspaper, a magazine, or even a class. It’s that easy. Go to [Audible.com/Tim] and get started today. Enjoy. QUESTION(S) OF THE DAY: What was your favorite quote or lesson from this episode? Please let me know [in the comments]. Be sure to also see the comments, which have great additional resources and links... [(Click here to read more, including show notes and links].) FORWARDED THIS MESSAGE? [SIGN UP]. Join 2M+ monthly readers. Get exclusive content, private Q&As, giveaways, and more. No spam, ever. Just great stuff. [Safe Unsubscribe]DUE TO VOLUME, PLEASE DO NOT REPLY TO THIS EMAIL. SADLY, WE ARE UNABLE TO READ 1,000+ MESSAGES PER DAY. To unsubscribe, just [click here]. To reply to Tim, please do so in the blog comments [here]. Seneca and Marcus, 60 29th Street, San Francisco, California 94110, United States You may [unsubscribe] or [change your contact details] at any time.