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Exclusive marketing insights, inspiration, original research, resources and more! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hi , Stop searching for the latest marketing trends and start getting them right in your inbox with Connections, a monthly digest from Forbes’ award-winning content studio. Join fellow creative storytellers, data-driven marketers and content creators with access to exclusive insights and inspiration designed to help you sharpen your marketing strategy. Check out our latest edition below and join your fellow marketers by subscribing [here](. Best, Forbes November 2021 The end of the year is approaching, and while high-net-worth individuals (HNWI) will be focused on financial and tax planning, marketing professionals should be focused on how to better reach HNWIs. According to a [new report]( HNWIs in the U.S. grew their wealth by 12.3% in 2020 (despite the pandemic). The tech industry led the way—accounting for 29% of HNWIs’ wealth earned in 2020. What else is on the rise? New platforms, decreased attention spans and more content than any one person could consume in an average lifetime. Which means that, as a marketer who wants to connect with this cohort of consumers, you must be strategic by meeting HNWIs where they are—with what they want. To help you do that, Forbes surveyed 250 HNWIs from North America, EMEA and APAC to gather insights into how they’re managing their money, creating wealth and engaging in philanthropy. Using findings from our survey and anecdotes from [Forbes Wealth Summit]( we compiled five key themes that are top of mind for today’s wealthiest. With millions of HNWIs and thousands of brands vying for their attention, this is how you make sure your brand—and your content—stands out.​​​​​​ [GET THE SCOOP]( Storyteller Spotlight Forbes entrepreneurs, leading business minds and creators know that making it onto the pages of Forbes is considered the epitome of success. Still, as [Glenfiddich’s research study]( shows, they also know that true success includes a richness of relationships, strong community ties and a focus on personal well-being. As the world's best-selling single-malt whisky and the most awarded at the International Spirits Challenge, Glenfiddich wanted to show their audience that, while wealth is undeniably a determinant of success, many other factors hold equal or greater significance. ​​​​​​ READ THE STORY 6 Reads You Can't Miss - Who was the Baron of Black Wall Street [Discover his forgotten story](. - Does your advisor understand responsible investing? [5 questions]( to ask. - Women billionaires are on the rise; meet the [world’s richest women](. - These are the [10 richest billionaires]( in the United States of America. - Which countries have the most billionaires in 2021? [Find out](. - What exactly does a [high-net-worth individual]( mean anyway? Virtual To-Do List - Take the [Who Wants To Be A Billionaire Quiz]( on Forbes.com - Binge on Forbes’ [Building Fortunes]( series on YouTube - Register for the fourth [Forbes CMO Summit]( on December 7 - Celebrate [For(bes) The Culture 50 Champions]( - Follow Forbes Content Studio on [LinkedIn]( [Twitter]( and [Instagram]( - Invite a friend or colleague to [subscribe to Forbes Connections]( Let's Work Together Connect your brand with Forbes’ influential audiences through resonant storytelling, expertise and thought leadership. Through print, digital stories, live events and more see how [Forbes Content Studio]( can help you reach [high-net worth investors and consumers](. Plus, you’ll see how our award-winning reporters, designers, researchers and creators can craft stunning content uniquely tailored to your brand's strategy. Enjoying Connections? Send [this link]( to encourage a friend or colleague to join, and let us know what you want to see more of. Questions? WE'VE GOT ANSWERS 499 Washington Blvd. Jersey City, 07310 www.Forbes.com, Privacy Policy, Terms & Conditions This email was sent to {EMAIL},[Unsubscribe](, [Preference]( Center