This true story has a very important lesson ---------------------------------------------------------------------- [The Motley Fool] â TODAY, I WANT TO TELL YOU the story of the man in the leather jacket. This true story is designed to inspire and teach a core investing principle. Get more investing tips and knowledge with Stock Advisor. [Become a Member Today](~/AAQRxQA~/RgRlOXTTP4QbAWh0dHBzOi8vYXBpLmZvb2wuY29tL2luZm90cm9uL3NwbGl0dGVyL3JvdXRlL3NmLXNhLTc4LWZzLXNvP2xpZD05Nnk4Z2g0ZmVveW8mYXBpa2V5PTVjOGU1MmRkLTFiZWEtNDU1ZS04N2Y1LWQ1NTA2ZTU5MGYyMSZzb3VyY2U9aXNhc28zZW1sMDAwMzk0NCZ1PTIwMzg3OTUwMjImbWFpbGluZ19pZD01MzNlMjA4MS01ZGRmLTRmYzMtOTE1Mi0zNDk2OGJkZmY1YmUmbWFpbGluZ19uYW1lPVZhcmlhbnQgMSZ1dG1fY2FtcGFpZ249c2YtbGVhdGhlciZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9c29XA3NwY0IKY0_T71ZjB_RoblIbdHJpc3RyYW1iYWxkd2luODdAZ21haWwuY29tWAQAAAH5) TODAY, I WANT TO TELL YOU the story of the man in the leather jacket. This true story is designed to inspire and teach a core investing principle. Get more investing tips and knowledge with Stock Advisor. [Become a Member Today](~/AAQRxQA~/RgRlOXTTP4QbAWh0dHBzOi8vYXBpLmZvb2wuY29tL2luZm90cm9uL3NwbGl0dGVyL3JvdXRlL3NmLXNhLTc4LWZzLXNvP2xpZD15YWQ1NmlkbncwM2cmYXBpa2V5PTVjOGU1MmRkLTFiZWEtNDU1ZS04N2Y1LWQ1NTA2ZTU5MGYyMSZzb3VyY2U9aXNhc28zZW1sMDAwMzk0NCZ1PTIwMzg3OTUwMjImbWFpbGluZ19pZD01MzNlMjA4MS01ZGRmLTRmYzMtOTE1Mi0zNDk2OGJkZmY1YmUmbWFpbGluZ19uYW1lPVZhcmlhbnQgMSZ1dG1fY2FtcGFpZ249c2YtbGVhdGhlciZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9c29XA3NwY0IKY0_T71ZjB_RoblIbdHJpc3RyYW1iYWxkd2luODdAZ21haWwuY29tWAQAAAH5) The year was 1999. Our founders wandered into their local watering hole and quickly noticed an unusual man who stood out from the crowd. A towering 6â5â and dressed from head to toe in leather, they made a beeline to sit next to him. âWhat do you guys do?â he asked. âWell, weâre on this investing site. Weâre teaching people about the stock market through the internet, if youâve heard of it. What do you do?â He answered confidently, âIâm a Harley guy. You guys said stock market, huh? Thatâs a great big gambling machine, right?â And then he told us his story. It was 12 years earlier. Our leather-clad friend had heard the stock market crashed and had $5000 saved, so he gave it to a broker. âThe company served breakfast, something like that. Anyways, it was five dollars a share, so the broker got me 1000 shares.â He paused to take a big breath. âItâs gone from $5 a share to 25 cents this year. Thatâs my money in a great big gambling machine.â OOOPH. But rather than commiserate with this manâs plight, one of the founders turned to him and asked very straightforwardly, âDid you ever think of investing in Harley Davidson?â The man didnât even know that was possible â that Harley was a public company and that any member of the general public can become a part owner via stocks. Because, hereâs a guy who every single day rode a Harley Davidson, surrounded by other people riding Harley Davidsonâs. But when it came to putting his OWN, REAL money into something, he gave it to somebody who put it in something he didnât follow or understand, and it didnât do well for him. Well, to finish this story, we checked Harley Davidsonâs stock. Later that week it was up 100X in value from 1987. He could have turned his $5,000 into $500,000 with a company he LOVED, instead of the $250 he had left. Which brings me to an important point: Make your portfolio your best vision of the future. Thatâs something we at [The Motley Fool](~/AAQRxQA~/RgRlOXTTP4QbAWh0dHBzOi8vYXBpLmZvb2wuY29tL2luZm90cm9uL3NwbGl0dGVyL3JvdXRlL3NmLXNhLTc4LWZzLXNvP2xpZD1rbWMzem10eXB0c2omYXBpa2V5PTVjOGU1MmRkLTFiZWEtNDU1ZS04N2Y1LWQ1NTA2ZTU5MGYyMSZzb3VyY2U9aXNhc28zZW1sMDAwMzk0NCZ1PTIwMzg3OTUwMjImbWFpbGluZ19pZD01MzNlMjA4MS01ZGRmLTRmYzMtOTE1Mi0zNDk2OGJkZmY1YmUmbWFpbGluZ19uYW1lPVZhcmlhbnQgMSZ1dG1fY2FtcGFpZ249c2YtbGVhdGhlciZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9c29XA3NwY0IKY0_T71ZjB_RoblIbdHJpc3RyYW1iYWxkd2luODdAZ21haWwuY29tWAQAAAH5) have been doing since our inception. We buy into companies we love and USE, and companies we believe will shape the future. We bought into Amazon way back in September, 2002, long before it was a retail behemoth â and itâs up 14,845% since then. Or in December, 2004, we saw the potential of Netflix, before streaming had ever taken off, and it netted investors (who purchased when we recommended it) a cool 11,999%. We did it again with Nvidia in April, 2005 â up 7,499% now. And weâre continuing to do it every other week when we release a new Stock Advisor rec. We spend a lot of time vetting and researching companies and recommend ones that we see as the future. And weâve had pretty dang good results thus far, even with the rocky ride of the market over the years. Donât be the man in the leather jacket, missing out on amazing companies because youâre chasing a penny stock you donât care or know about. Become a Stock Advisor member today â for less than $1 a week on a 2-year term â and get recs we believe in sent straight to your inbox. 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