Don’t Be The Man In The Leather Jacket

This true story has a very important lesson ---------------------------------------------------------------------- [The Motley Fool]   TODAY, I WANT TO TELL YOU the story of the man in the leather jacket. This true story is designed to inspire and teach a core investing principle. Get more investing tips and knowledge with Stock Advisor. [Become a Member Today](~/AAQRxQA~/RgRlOXTTP4QbAWh0dHBzOi8vYXBpLmZvb2wuY29tL2luZm90cm9uL3NwbGl0dGVyL3JvdXRlL3NmLXNhLTc4LWZzLXNvP2xpZD05Nnk4Z2g0ZmVveW8mYXBpa2V5PTVjOGU1MmRkLTFiZWEtNDU1ZS04N2Y1LWQ1NTA2ZTU5MGYyMSZzb3VyY2U9aXNhc28zZW1sMDAwMzk0NCZ1PTIwMzg3OTUwMjImbWFpbGluZ19pZD01MzNlMjA4MS01ZGRmLTRmYzMtOTE1Mi0zNDk2OGJkZmY1YmUmbWFpbGluZ19uYW1lPVZhcmlhbnQgMSZ1dG1fY2FtcGFpZ249c2YtbGVhdGhlciZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9c29XA3NwY0IKY0_T71ZjB_RoblIbdHJpc3RyYW1iYWxkd2luODdAZ21haWwuY29tWAQAAAH5) TODAY, I WANT TO TELL YOU the story of the man in the leather jacket. This true story is designed to inspire and teach a core investing principle. Get more investing tips and knowledge with Stock Advisor. [Become a Member Today](~/AAQRxQA~/RgRlOXTTP4QbAWh0dHBzOi8vYXBpLmZvb2wuY29tL2luZm90cm9uL3NwbGl0dGVyL3JvdXRlL3NmLXNhLTc4LWZzLXNvP2xpZD15YWQ1NmlkbncwM2cmYXBpa2V5PTVjOGU1MmRkLTFiZWEtNDU1ZS04N2Y1LWQ1NTA2ZTU5MGYyMSZzb3VyY2U9aXNhc28zZW1sMDAwMzk0NCZ1PTIwMzg3OTUwMjImbWFpbGluZ19pZD01MzNlMjA4MS01ZGRmLTRmYzMtOTE1Mi0zNDk2OGJkZmY1YmUmbWFpbGluZ19uYW1lPVZhcmlhbnQgMSZ1dG1fY2FtcGFpZ249c2YtbGVhdGhlciZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9c29XA3NwY0IKY0_T71ZjB_RoblIbdHJpc3RyYW1iYWxkd2luODdAZ21haWwuY29tWAQAAAH5) The year was 1999. Our founders wandered into their local watering hole and quickly noticed an unusual man who stood out from the crowd. A towering 6’5” and dressed from head to toe in leather, they made a beeline to sit next to him. “What do you guys do?” he asked. “Well, we’re on this investing site. We’re teaching people about the stock market through the internet, if you’ve heard of it. What do you do?” He answered confidently, “I’m a Harley guy. You guys said stock market, huh? That’s a great big gambling machine, right?” And then he told us his story. It was 12 years earlier. Our leather-clad friend had heard the stock market crashed and had $5000 saved, so he gave it to a broker. “The company served breakfast, something like that. Anyways, it was five dollars a share, so the broker got me 1000 shares.” He paused to take a big breath. “It’s gone from $5 a share to 25 cents this year. That’s my money in a great big gambling machine.” OOOPH. But rather than commiserate with this man’s plight, one of the founders turned to him and asked very straightforwardly, “Did you ever think of investing in Harley Davidson?” The man didn’t even know that was possible — that Harley was a public company and that any member of the general public can become a part owner via stocks. Because, here’s a guy who every single day rode a Harley Davidson, surrounded by other people riding Harley Davidson’s. But when it came to putting his OWN, REAL money into something, he gave it to somebody who put it in something he didn’t follow or understand, and it didn’t do well for him. Well, to finish this story, we checked Harley Davidson’s stock. Later that week it was up 100X in value from 1987. He could have turned his $5,000 into $500,000 with a company he LOVED, instead of the $250 he had left. Which brings me to an important point: Make your portfolio your best vision of the future. That’s something we at [The Motley Fool](~/AAQRxQA~/RgRlOXTTP4QbAWh0dHBzOi8vYXBpLmZvb2wuY29tL2luZm90cm9uL3NwbGl0dGVyL3JvdXRlL3NmLXNhLTc4LWZzLXNvP2xpZD1rbWMzem10eXB0c2omYXBpa2V5PTVjOGU1MmRkLTFiZWEtNDU1ZS04N2Y1LWQ1NTA2ZTU5MGYyMSZzb3VyY2U9aXNhc28zZW1sMDAwMzk0NCZ1PTIwMzg3OTUwMjImbWFpbGluZ19pZD01MzNlMjA4MS01ZGRmLTRmYzMtOTE1Mi0zNDk2OGJkZmY1YmUmbWFpbGluZ19uYW1lPVZhcmlhbnQgMSZ1dG1fY2FtcGFpZ249c2YtbGVhdGhlciZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9c29XA3NwY0IKY0_T71ZjB_RoblIbdHJpc3RyYW1iYWxkd2luODdAZ21haWwuY29tWAQAAAH5) have been doing since our inception. We buy into companies we love and USE, and companies we believe will shape the future. We bought into Amazon way back in September, 2002, long before it was a retail behemoth — and it’s up 14,845% since then. Or in December, 2004, we saw the potential of Netflix, before streaming had ever taken off, and it netted investors (who purchased when we recommended it) a cool 11,999%. We did it again with Nvidia in April, 2005 — up 7,499% now. And we’re continuing to do it every other week when we release a new Stock Advisor rec. We spend a lot of time vetting and researching companies and recommend ones that we see as the future. And we’ve had pretty dang good results thus far, even with the rocky ride of the market over the years. Don’t be the man in the leather jacket, missing out on amazing companies because you’re chasing a penny stock you don’t care or know about. Become a Stock Advisor member today — for less than $1 a week on a 2-year term — and get recs we believe in sent straight to your inbox. 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