True Story: We Made A Bad Stock Pick

You won’t believe what happened after this stock tanked 30% in one month. [The Motley Fool]   True Story: We Made A Bad Stock Pick You won’t believe what happened after this stock tanked 30% in one month. True Story: We Made A Bad Stock Pick You won't believe what happened after this stock tanked 30% in one month. Our Awful Prediction Was On Live TV Way back in June of 1999, our founders were invited to The View for a segment called "Lisa Ling's Money Things”. They encouraged her to buy Starbucks… And the stock immediately fell more than 30% — OOOPH. [Starbucks Stock Prediction] The View invited them back a month later to atone for their truly awful advice, and the following conversation ensued: “Why did I lose money on this?” Lisa pointedly asked. “That’s what happens in the stock market,” one of our Founders, David, responded. “You can occasionally lose money over short term periods. Everyone has to know that.” “Ok, so it's a longer term investment, is that right? Because I don't have a lot of money, what should I do?” Lisa answered back, genuinely frustrated with losing 30% of her investment in just a short period of time. Our CEO, Tom, reassured Lisa, “Well the first thing everyone has to know is when you're investing, you're taking on risk. That's the nature of investing, and over a particularly short term period, you can do poorly. What we’re thinking for people is they need to buy companies that they know, and be invested for at least five years. So we’ll come back 5 years from now.” (Spoiler alert: 5 years later, the stock was up 200% — but there’s still more to the story) After Tom and David broke down the drop in price, Lisa earnestly asked, “So now it’s this low, do you think I should buy more?” Without even a second of hesitation, David replied, “Absolutely! With a company like Starbucks… you’re there every day Lisa.” Lisa squealed, “Are you SURE?! I’m serious, I don’t have much money to spend.” Well, let’s just hope Lisa didn’t sell, and she took the advice of our founders and doubled down because, you can see for yourself how Starbucks has done since. [The Brutal SBUX Crash of 1999] If she had held her initial investment, she’d be up 1,804%, and if she’d doubled down in July, she’d be up over 3,000% today! The lesson behind this blast from the past story is: in the moment we can’t always zoom out, but it helps to have experts by your side that can see the big picture and understand market volatility. Something we’re all very familiar with today. It’s easy to see your portfolio go down and feel that familiar gnaw of panic rise, and the “sell, sell, sell!” blinker go off in the back of your mind. But there’s a reason our analysts say to stay the course — and they’ve been pretty spot on in the past. Even as the market was tanking in June of 2008, they recommended our members buy more Apple, now up 2,875%. A few months later in December, they recommended members buy Cintas, now up 2,166%. Think of Stock Advisor as your partner in investing — you have full control over what you do, but we’re here to help find solid stocks, and provide reassurance when things seem to go out of control. Think you're ready to partner up and build a future filled with wealth? Think you're ready to partner up and build a future filled with wealth? 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