Few hours left for Fonts in Action.

The time has come. We are wrapping up on our week long, Fonts in Action extravaganza. [View in Browser]( Final Hours: Fonts in Action! The time has come. We're closing in on the last few hours of our Fonts in Action extravaganza. [Browse]( [Font Lists]( [Deals]( [Learning]( [Web Fonts]( Creatives and type enthusiasts use fonts in many different ways in the world of advertising, print, packaging, branding, and others. We have carefully chosen fonts and showcased them in their best use cases all week. Learn more about each category and what to look for when choosing the perfect font, or [explore all fonts](. Fonts in Action Categories. [Trends]( - Each font shown here represents one of the categories that were a part of the Monotype Type Trends Reports by Charles Nix and Phil Garnham. We are proud to present these trends and the amazing designs that come from them being used. [Advertising]( - Advertisements are not lingered-on or studied. Bold typefaces are the best choices; bold typefaces that are legible and deliver their message at a glance. The eye can grasp about three or four words at a time, so headlines should be short and to the point. [Branding]( - When choosing typefaces for brand design, think big. Look to families with several weights, variations and proportions. You may only need a handful of fonts, at first, but rest-assured situations will arise that call for additional weights, condensed and even expanded designs. [Interface]( - For the best user experience with interface, you want to use fonts that are clearly legible on a screen environment and provide readers with copy that can easily be read in whatever content it’s being shown. [Print]( - Good typography invites readership through properly placed headlines and subheads; facilitates content flow with appropriate typeface choice, even typographic color and easy to read columns. In most textual communication, classic typefaces and typographic orchestration are the best choice. [Publication]( - Books, magazines, newsletters, blog posts, product manuals and such – whether they be hardcopy or digital have two basic requirements. The font needs to be inviting and easy to read. Choose the best typefaces to usher readers into the accompanying text copy without distracting from it. [Stationery]( - Whether it’s hardcopy or digital version, the two most important parts of social communication are the brand and the informational copy. The brand can be the person, event, company or product’s name. The informational copy is what you want to tell the reader about the brand. The brand can be set in scripts, fanciful display faces or fonts that evoke a time or place. The informational copy should be set in typefaces that are legible and easy to read. [Packaging]( - The best packaging stands out and fits in. Whether you’re designing packaging for a boutique line of soap, floor polish or landscape staples, you’ll want to pick typefaces that get noticed. You’ll want distinctive and, in some cases, even flamboyant fonts for the product name, while required product labeling information should be set in a clean, unassuming, space efficient and legible design. [Children]( - When selecting a typeface for products aimed at children, look for a warm, friendly design with simple, generous letter shapes. Counters should be rounded and open, not angular or rectangular and stay away from typefaces with non-traditional letterforms. Typefaces with larger x-heights are also generally easier to read – this is especially true for children. [Fashion & Apparel]( - The simplicity of a sans serif design along with an elegant serif typeface can create a modern – yet timeless look. But fashion typography is not limited to publication design and magazine advertising. It can be as simple as a hang tag or as complicated as a seasonal catalog. Choose fonts for these applications as you would for their non-fashion counterparts. [Explore Fonts in Action]( Monotype Imaging Inc. 600 Unicorn Park Drive Woburn, MA 01801 USA New York, US | Chicago, US | San Francisco, US | Los Angeles, US | Cordoba, AR | London, UK | Berlin, DE | Noida, IN | Seoul, KR | Tokyo, JP | Shanghai, CN | Hong Kong, CN The promotions featured in this email newsletter are only valid for purchases made online at Fonts.com. Other technologies, font names, and brand names are used for information only and remain trademarks or registered trademarks of their respective companies. Fonts In Action Sale ends May 24th at 11:59 p.m. EDT. Prices are shown in our standard currency (USD), may differ in other currencies, and may also be subject to change due to exchange rate fluctuations. ©2022 Monotype. All rights reserved. The text in this email is set in Frutiger Neue. [Unsubscribe]( | [Preferences]( | [Privacy Policy]( | [View in Browser](