✨Empowering Women in Biz: Insights, Stats, & Advice

Celebrating Women in Business: Honoring Resilience and Ingenuity [Fit Small Business] In honor of Women's History Month, Fit Small Business is paying tribute to the remarkable women in business. Despite historical challenges, women entrepreneurs have emerged as the driving force behind the post-pandemic small business boom. To honor their resilience and ingenuity, we've gathered essential women-in-business statistics and sought advice from iconic female small business owners. Explore our article below to learn more about shaping your business strategy and empowering yourself for success: [Breaking Through: Women in Business Statistics & Advice From Founders]( [Breaking Through: Women in Business Statistics & Advice From Founders]( Whether you're already a woman in business or aspiring to be one, these insightful statistics and invaluable tips will guide you in shaping your business strategy and empower you to take decisive steps forward. [Read More](   [Women Thrive Summit]( We encourage all female entrepreneurs, aspiring or seasoned, to attend the annual Women Thrive Summit being held virtually from March 18-22. This [event]( will feature over 50 live speakers, virtual networking sessions and business workshops. Industry experts and thought leaders from around the globe will cover topics like visibility, authority building, social media, leadership, confidence, women empowerment and much more. Did we mention it’s FREE to attend? [Register today]( and don't miss this opportunity to connect with like-minded women worldwide. [Register Now](   Spotlight on Iconic Female Small Business Owners [Tamany Hall, Real Estate Marketer & founder of The Simple Touches]( Tamany Hall, Real Estate Marketer & founder of The Simple Touches Whether through cultural norms or neurobiology, women tend to be more collaborative than men in the workplace. [Tamany Hall](, real estate marketer and owner of [The Simple Touches](, encourages female founders to lean into this strength. “When I first started, I avoided collaborations like the plague, mainly because I didn’t understand them. But collaborations will skyrocket your reach. The key to a successful collab is finding someone who has the same target audience as you but offers a very different service. Then boom! You instantly double your exposure as you get exposed to their audience and vice versa. Win-win.” [Learn About Niches](   [Orion Brown, founder of the beauty brand Black Travel Box]( Orion Brown, founder of the beauty brand Black Travel Box Women founders are more likely to face funding challenges than their male counterparts, with only about 2% of venture capital investment going to women entrepreneurs in 2023. So investors seemingly underestimate the potential of women-founded businesses. Orion Brown, founder of the [Black Travel Box](, told FSB, “Some of us use our underestimation as an element of surprise—essentially overdelivering where expectations were low and focusing on those business results—while others may take an iconoclast route and use it as an opportunity to speak out on the disparities of investment and biases inherent to partnerships and business development. But just because the playing field isn’t any more level doesn’t mean you shouldn’t go after what your heart knows you can dream and build.” [Know Your Power](   [Mary Sue Milliken, chef and owner of Border Grill, Socalo, and Alice B. restaurants]( Mary Sue Milliken, chef and owner of Border Grill, Socalo, and Alice B. restaurants A majority of business founders strongly agree with the statement “being a founder is a lonely job.” But the success of your business does not need to fall solely on your shoulders. Chef and cookbook author [Mary Sue Milliken]( owns several successful restaurants in Southern California and Las Vegas. Thinking back on the early days of her career, Milliken says, “I wish I had known how easy it is to ask for advice and how gracious and generous most people are with helping someone starting a small business. At this point, I ask for help all the time and I didn’t know that was an option when I started.” [See Mary Sue's Tips](   [Alyssa Wagler, owner of Top Notch Boutique]( Alyssa Wagler, owner of Top Notch Boutique Most entrepreneurs (72%) say their business has affected their mental health, and 81% of founders say they are not open about their stress. Women founders are more likely to feel this pressure, with 66% of women versus 54% of men saying they are “very stressed” about the future of their company. [Alyssa Wagler](, founder of retail and ecommerce brand [Top Notch Boutique](, knows this struggle well. “My advice to fellow female entrepreneurs, especially those juggling multiple roles like being business owners and mothers, is to embrace self-care as a nonnegotiable priority and to delegate tasks whenever feasible. It’s OK not to please everyone all the time; setting boundaries and managing expectations is essential for preserving mental and emotional well-being amid the hustle and bustle of business ownership.” [Practice Self Care](   [Keren de Zwart, owner of the legal services company Not Your Father’s Lawyer]( Keren de Zwart, owner of the legal services company Not Your Father’s Lawyer In 2023, 60% of women-owned businesses were profitable. It can take two to three years for a new business to become profitable, and in 2023, nearly 50% of women-owned businesses were less than five years old. If you seek long-term success, give your business the time and resources it needs to succeed. [Keren de Zwart](, owner of the legal services company Not Your Father’s Lawyer, advises, “One important consideration when starting a business is to give yourself enough runway to really try to get it off the ground. I’ve seen many people, women especially, give up after a few months, because they aren’t profitable yet and need to make a living. Side-hustling your business until it can replace your income is great, but it’s not always feasible. If you can, build yourself a savings of six to 12 months so that you can really go all in on the business and see if it has legs.” [Learn More From Keren](   We hope you've found this edition of the Fit Small Business newsletter both enlightening and inspiring! Ready to take the leap into launching your own woman-founded business? Dive into our free e-book on starting a business and let's turn your entrepreneurial dreams into reality together! 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