📉 Apple and Amazon's big results are in

Apple and Amazon had very different quarters | There's no crisis in sight for oil firms... | [TOGETHER WITH]( Hi {NAME}, here's what you need to know for October 28th in 3:13 minutes. 💸 Want to make smarter investment decisions? Now you can develop your financial know-how with [6 months of free Finimize Premium](, and unlock ultimate financial power with [3 months of free Revolut Premium]( too. We’ll even give you £10 (or equivalent) [just for signing up](.  [Get it all for free today]( Today's big stories - Amazon and Apple reported very different quarterly results - Here's one simple rule that tech execs and investors use to spot a winner – [Read Now]( - Oil giant Shell announced its second-highest quarterly profit ever Bye Bye, Big Tech [Bye Bye, Big Tech] What’s Going On Here? [Amazon’s]( quarterly results fell short of analysts’ expectations, while fellow Big Tech heavy-hitter [Apple]( announced better-than-expected results late on Thursday. What Does This Mean? Amazon’s ecommerce business made 13% more sales overall last quarter than the same time last year, but investors were focused elsewhere. See Amazon’s cloud segment grew sales by a worse-than-expected 27% over the quarter, and that slowing growth’s a bad omen for the profit-making division that’s been funding Amazon’s other businesses. So after Amazon’s overall revenue and outlook for this quarter ended up way short of expectations, investors initially sent shares plummeting 19%. Fellow tech giant Apple reported a worse-than-expected uptick in iPhone sales, but still managed to keep stealing Android users, which – along with strong Mac and wearable sales – helped its “active user base” hit a new all-time high. In theory, that meant the goliath could flog its profitable services to more turtleneck-idolizing superfans, but the segment still posted a measly 5% sales growth. Even better-than-expected revenue and profit couldn’t appease investors: they initially sent Apple’s shares down too. Why Should I Care? Zooming in: Money sings. Apple [upped]( prices of its music and television services this month for the first time ever, but it could be shooting itself in the foot. See, Apple’s becoming more reliant on those services now that folk are putting off expensive hardware upgrades, but this jolt makes them pricier than Spotify and Amazon’s equivalents. And with Apple TV+’s viewership hanging behind other major streaming platforms, turning off cash-strapped entertainment seekers could be a risky move. Zooming out: This is bigger than tech. Big Tech can’t blame this earnings season on the US economy: data out on Thursday [showed]( the country’s economy grew at an annualized rate of 2.6% last quarter, after two quarters of shrinkage. But it’s not out of the woods yet: the main contributor to that growth was the volatile exports category, while consumer spending – the economy’s main growth driver – looks set to stay squashed under inflation’s heavy pressure. You might also like: [Where BlackRock sees the economy going.]( Copy to share story: [( 🙋 [Ask a question](mailto:questions@finimize.com?body=Ask us a question: Where are you writing from? Let us know and we'll mention it when we reply.&noapp=true&subject=Bye Bye, Big Tech&utm_campaign=daily-global-28-10-2022&utm_source=email) Analyst Take How To Pick Tech Stocks Using The Rule Of 40 [How To Pick Tech Stocks Using The Rule Of 40]( By Paul Allison, Analyst It’s all well and good posting huge numbers in your early years as [a high-growth tech company](. But it’s what happens as a company enters the [inevitable aging process]( that matters. That’s what popular blogger [Brad Feld]( had in mind when he devised a [simple performance measure]( that’s now widely used among investors and tech bosses alike. It’s called [the rule of 40](. That’s today’s Insight: [how a simple calculation can help you pick tech winners.]( [Read or listen to the Insight here](  Pretty good stuff, right? Our analysts write Insights like this every day, and you can read every single one of them with [Finimize Premium](. There’s no better time to get started: our new partnership means you can get [six free months of Finimize Premium]( and [three free months of Revolut Premium]( if you [sign up for Revolut today](. We’ll even send you £10 (or equivalent) to your Revolut account to get you started. Enter our monster giveaway We’re taking the “trick” out of “trick or treat”, and giving you the chance to [win $250](. Yup, no stale candy or monkey nuts: all you need to do is [be one of the first 500 to sign up for a free virtual ticket]( for the [Modern Investor Summit]( before midnight on Halloween, October 31st. There’s nothing scary about this summit. You’ll find out the [frameworks, predictions, and simple methods]( you need to build a portfolio brave enough to give frightening markets their revenge. You won’t be panic-stricken by the price either: you can [attend the summit online]( – and hear from investing legends like Ark Invest’s Cathie Wood – [for free](, wherever you are in the world. No jump scares here: [sign up for your free virtual summit ticket]( and you could [win a $250 gift card](. [Check Out The Summit]( Come Out Of Your Shell [Come Out Of Your Shell] What’s Going On Here? Shell, Europe’s biggest energy company, [reported]( humongous quarterly profit on Thursday after coming over all demure only weeks ago. What Does This Mean? Shell put pride aside earlier this month to [warn]( investors that its run of record-breaking quarterly profit was about to fizzle out, but turns out it could’ve been more sure of itself. Okay, Shell’s gas and renewables division made 38% less profit after supply issues took a toll, and its chemicals and oil trading business tanked by 62% on the back of less-than-desirable margins. But the hulking energy giant still wrangled an overall profit of $9.5 billion last quarter, double its total from this time last year and still its second-highest quarterly profit ever. That brings Shell’s total profit to a brawny $30.5 billion this year, making its $31 billion record from back in 2008 look easy to beat ([tweet this](). Why Should I Care? The bigger picture: Someone tell them about the recession. Not to be shown up, France’s own goliath TotalEnergies announced record-breaking profit of its own on Thursday, and shareholders will be all too happy that oil companies are bucking the whole hurtling-toward-a-global-recession trend. Shell, for one, plans to buy back another $4 billion of shares over the next three months to bring the year’s total to $18.5 billion, and is set to beef dividends up by 15% too. Still, oil companies are hardly flying under the radar with these results, and that will only increase calls for governments to impose more windfall taxes and put a stop to those colossal figures. Zooming out: The ECB won’t let it be. Those hot-to-touch energy prices are only exacerbating Europe’s spiraling prices. The European Central Bank, then, is bringing out the even bigger guns: it [hiked]( interest rates by 0.75 percentage points for a second-straight time on Thursday, doubling existing rates to take them to their highest in over a decade. You might also like: [Three reasons not to forsake Europe just yet.]( Copy to share story: [( 🙋 [Ask a question](mailto:questions@finimize.com?body=Ask us a question: Where are you writing from? Let us know and we'll mention it when we reply.&noapp=true&subject=Come Out Of Your Shell&utm_campaign=daily-global-28-10-2022&utm_source=email) 💬 Quote of the day “If you rest, you rust.” – Helen Hayes (an American actress) [Tweet this]( SPONSORED BY HOLDFOLIO Your key to commercial real estate Money-making commercial real estate opportunities were once kept under lock and key. But now you can unlock lucrative [opportunities in massive commercial and multi-family real estate developments]( from just $20,000 with [Holdfolio](, even if you’re a non-accredited investor. Investing in real estate is popular for a reason: it makes [passive income]( (a big relief in times like these), [entitles investors to tax advantages](, and unlocks some serious [portfolio diversification](. 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