Nike's just done it | Micron's sales aren't so micro | [Finimize]( Hi {NAME}, here's what you need to know for December 22nd in 3:13 minutes. âï¸ Finimized over a cappuccino at [Cafe Wander]( in Glasgow, Scotland (ð¥ 3°C/37°F) Today's big stories - Nike reported better-than-expected results despite factory shutdowns
- Our analyst has laid out two strategies that can actually make you money from NFTs â [Read Now](
- American chipmaker Micron reported better-than-expected results Just Beat It [Just Beat It] Whatâs Going On Here? Nike put its signature swoosh to use earlier this week, as the worldâs largest athletic brand crossed â[reporting]( better-than-expected resultsâ off its remaining tasks for the year. What Does This Mean? Nike had a lot on its plate coming into last quarter, including hefty production delays after a Covid outbreak shut its Vietnamese factories â yup, the ones that makes about half of its shoes. That really hurt its Asian sales: in China, for example, Nike brought in 20% less revenue last quarter versus the same time last year. But donât feel too sympathetic: Nike still managed to get enough goods to the US to meet strong demand, so revenue in North America â the companyâs biggest market â grew by 12% last quarter. Mix in that the athletic giant continued to distance itself from discount-happy wholesale partners â pushing more sales through its own channels instead â and youâll see how revenue from direct sales grew by 9% last year. All in, then, overall profit jumped by a better-than-expected 7% last quarter versus last year, and investors sent Nikeâs shares up 3%. Why Should I Care? The bigger picture: Nikeâs ticking off the metaverse.
Looks like Nike wants a run at the fast-growing metaverse: the company [announced]( last week that it had bought virtual sneaker company RTFKT. And since digital goods cost a lot less to make than physical ones, this could signal the start of a highly profitable revenue stream for the company â and one that isnât affected by supply chain issues either. Zooming out: Chinaâs losing pace.
Nikeâs not the only company seeing lower sales in China: data out last week [showed]( that Chinese retail sales grew by less than expected last month, adding to worries that the worldâs second-largest economy is slowing down. But this might help: the countryâs central bank [cut]( an important interest rate earlier this week, and since banks use it to price their loans, that could help boost spending and reinvigorate the economy. You might also like: [Hereâs how the metaverse could transform the fashion industry.]( Copy to share story: [( ð [Ask a question](mailto:questions@finimize.com?body=Ask us a question:
Where are you writing from? Let us know and we'll mention it when we reply.&noapp=true&subject=Just Beat It&utm_campaign=daily-global-22-12-2021&utm_source=email) Analyst Take
How To Actually Make Money From NFTs [How To Actually Make Money From NFTs]( [Photo of Reda] Reda, Analyst Whatâs Going On Here? NFTs â unique digital assets hosted on a blockchain â have [skyrocketed]( in popularity over the last year. And investors have flocked to the market, not least because they believe they can achieve [big gains]( by purchasing NFTs and selling them later for a profit. But a [new study]( shows that only a small portion of participants reap most of the gains. These successful NFT investors have [two different strategies](, depending on whether they buy them from creators during the minting process or from other users via a marketplace. And if you dig deeper into what theyâre doing, you can [replicate their successful NFT investing strategies](. So thatâs todayâs Insight: [the two investment strategies]( that can actually make you money from NFTs. [Read or listen to the Insight here]( 𤩠Fancy this space? Lovely little spot this, isnât it? And it just so happens to be the perfect place for you to showcase your business to our [one million engaged investors](. If you share our goal of changing the finance world for the better, then [chat to us]( about [our daily newsletter]( placements. We canât wait to see you here soon. [Work With Us]( Lucky Streak [Lucky Streak] Whatâs Going On Here? Micron [reported]( better-than-expected earnings earlier this week, as the chipmaker cashed in thanks to a string of fortunate events. What Does This Mean? Micron makes a lot of its money by selling chips to PC manufacturers, so it was positively gleeful last quarter when they upped their orders, spurred on by more availability of other computer parts. The American memory chip maker doesnât want all its eggs in the PC basket though, so itâs been pushing into other areas like the automotive industry and data centres. That might just be working: its revenue from those segments jumped by 25% and 70% respectively last quarter versus last year. And whatâs more, the mix of strong demand and ongoing shortages meant Micron could charge a higher price for its chips, which helped it grow overall revenue by a better-than-expected 33% last quarter versus the same time last year ([tweet this](). Why Should I Care? For markets: 2022 is Micronâs year.
Micron needs the boost: its stock was only up 11% so far this year before the results, well behind the 34% rise of an index tracking 30 of the biggest chipmaking firms. But itâs up for the challenge: Micron gave a better-than-expected revenue outlook for this quarter, and it even reckons it can bring in record revenue next year. Investors respected its ambition, and sent Micronâs stock up 9% after the news. The bigger picture: Chipmakers might be getting ahead of themselves.
Micronâs got big plans: it wants to invest as much as $12 billion into new equipment and plants over the next year. Thatâs not unusual: a slew of chipmakers have been investing to increase their capacity during the chip shortage, but some analysts have reservations. See, they reckon if the strong demand for chips ends up dropping off â due to an economic slowdown, say â then those chipmakers could find themselves with too many chips. That could send chip prices falling, and do some damage to chipmakersâ bottom lines. You might also like: [Why an economic slowdown is just one way the global recovery might shake out.]( Copy to share story: [( ð [Ask a question](mailto:questions@finimize.com?body=Ask us a question:
Where are you writing from? Let us know and we'll mention it when we reply.&noapp=true&subject=Lucky Streak&utm_campaign=daily-global-22-12-2021&utm_source=email) ð¬ Quote of the day âWhat would you do if you werenât afraid?â â Sheryl Sandberg (an American business executive, billionaire, and philanthropist) [Tweet this]( ð Finimize Live ð¨ Good things come to those who create A massive part of the appeal of the blockchain and DeFi projects is the possibility for an internet driven by the people who make it what it is â not the companies who exploit their work. So consider [How To Invest In The Creator Economy]( your introduction to how this new landscape will look, and how you can exploit their work instead. ð [How To Invest In The Creator Economy](: 5pm UK time, January 11th
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