😬 A Fed's gotta do what a Fed's gotta do

The Fed makes its announcement | Peloton is a four-letter word | [Finimize]( Hi {NAME}, here's what you need to know for August 30th in 3:13 minutes. 🏖 Look, no one’s more bummed about this than we are, but we’re having to endure a government-mandated vacation day. That means you won’t have an email from us tomorrow, but we’ll be back on Wednesday – and not a moment too soon. Today's big stories - The US Federal Reserve hinted that it’ll start tapering its bond-buying program before the end of the year - Our analyst looked into whether a company being "good" makes any difference to its valuation – [Read Now]( - Exercise equipment maker Peloton reported worse-than-expected results late last week Called It [Called It] What’s Going On Here? The US Federal Reserve (the Fed) indicated on Friday that it’ll start [tapering]( its bond-buying program before the end of the year – just like investors expected. What Does This Mean? Last year, the Fed slashed interest rates to near-zero and started buying up $120 billion worth of bonds a month to help keep the pandemic-driven economic disaster at bay. And it worked: that flood of cheap money helped the economy stay on its feet, as well as prop up markets over the past year. But investors have been [expecting]( the Fed to eventually announce the end of the bond-buying part of the program, and they figured this latest update from the central bank would be The One. They weren’t wrong: the Fed said the strong economic rebound means it can start reducing its monthly bond purchases before the end of the year. Why Should I Care? The bigger picture: So when’s the rate hike? The Fed was quick to point out that a winding down of bond purchases shouldn’t be interpreted as a sign that an interest rate hike is on the way ([tweet this](). It won’t do that, it says, until it’s confident the labor market is strong enough to hold its own. But with 6 million fewer jobs now than there were before the pandemic, the central bank reckons that could take until next year – if not until 2023. For markets: Meet TINA. One of the reasons the stock market has benefited from the Fed’s bond-buying program is that there is no alternative – known affectionately as “TINA”. In other words, the program’s driven bond yields so low that stocks are a much better way for investors to make a return. But as the Fed reduces the amount of bonds it buys, there’ll be less demand for them overall (all else equal), which should drive down prices and push up yields. And when there is an alternative, sky-high stocks might start to look a whole lot less appealing. You might also like: [Which stocks will get thrown out in the next “taper tantrum”?]( Copy to share story: [( 🙋 [Ask a question](mailto:questions@finimize.com?body=Ask us a question: Where are you writing from? Let us know and we'll mention it when we reply.&noapp=true&subject=Called It&utm_campaign=daily-global-30-08-2021&utm_source=email) 2. Analyst Take Is Being A “Good” Company Worth It? What’s Going On Here? Companies are increasingly bending over backwards to let you know how [“good”]( – how eco-friendly, how socially responsible, how downright noble – they are. But there’s a lot of confusion over whether being a good company actually translates into any [financial benefits]( – for them or for you. To answer that question, you need to first break down [what drives a company’s value](, and how its “goodness” influences those factors. Then – and here’s where it gets a little murkier – you need to look at [how that theory has worked out in practice](. That’s today’s Insight: how much being good impacts a company’s valuation, and [how that might affect the stocks you invest in](. [Read or listen to the Insight here]( SPONSORED BY YIELDSTREET Look beyond the stock market With stocks near record-highs, profits are only getting harder to come by these days. In other words, you’d be smart to look at investments that typically don’t move in line with the stock market. [Yieldstreet]( offers a way to do just that: an [alternative investment platform]( where you can invest in real estate, art, aviation, legal finance, and more. You get to choose from their [unique suite of products]( across a range of asset classes, all with different yields, durations, and minimum investments. And since only a fraction of the billions of dollars’ worth of deals Yieldstreet analyzes make it onto its platform, you won’t have to spend all day looking for [opportunities]( that meet your needs. You can invest with just $1,000: [get started today](. [Find Out More]( Dead Trend [Dead Trend] What’s Going On Here? Peloton [reported]( worse-than-expected results late last week, as its audience’s devotion to the latest fitness fad once again ran out of steam. What Does This Mean? With gyms back in action last quarter, at-home exercise equipment fell out of favor and Peloton’s revenue growth dropped off dramatically. That, coupled with costs from an expensive treadmill [recall](, saw the company post a bigger-than-expected loss. It wasn’t optimistic about this quarter either: Peloton just slashed the price of its exercise bikes by around 20% in an attempt to get customers back on its saddles, and it’ll be shifting its business back toward less-profitable treadmills. And it’s a good thing Peloton likes to feel the burn, because this class isn’t over yet: the company also revealed it’d found a problem with the way it’s been valuing its inventory. That won’t change any of its previous financial reports, but it’s bound to make investors break out in a sweat... Why Should I Care? For markets: Someone get the Deep Heat. Peloton had a heck of a run in 2020, with its shares rising more than 400% as people took to exercising at home during lockdown. But the company’s stock plummeted almost 10% on Friday after the disappointing results, which is just another painful cramp in a year full of them: Peloton’s lost more than 30% of its value this year. The bigger picture: So much for a solo ride. Even worse, Peloton – which as recently as last year had the “connected fitness” market all to itself – now has to go toe to toe with the likes of Hydrow, Tonal, and Lululemon-owned Mirror. And those chiseled rivals are already starting to push Peloton to its limits: last week’s exercise bike price cut was the second one in less than a year, and the company spent almost three times as much on sales and marketing last quarter compared to the same time last year. You might also like: [How to turn a plump profit from the fight against obesity.]( Copy to share story: [( 🙋 [Ask a question](mailto:questions@finimize.com?body=Ask us a question: Where are you writing from? Let us know and we'll mention it when we reply.&noapp=true&subject=Dead Trend&utm_campaign=daily-global-30-08-2021&utm_source=email) 💬 Quote of the day “I get knocked down. But I get up again. You’re never going to keep me down.” – Chumbawamba (a British rock band) [Tweet this]( SPONSORED BY ALBERT Your money, your way [Accessible, affordable, transparent](: if that’s not what you think of your bank, it’s time to think again. See, you don’t have to tolerate minimum balances, monthly fees, ATM fees, and even more hidden fees – not when you have [Albert](. Albert puts the power in your hands: you can [spend, advance cash, save, and invest right]( in the Albert app – free of late fees, interest, and commissions. You won’t get so much as a credit check. What you will get is unfettered access to a team of real humans ready to answer all your finance questions – and a debit card that gives you [up to 20% cash back](. And that’s just the tip of the iceberg: you’ll be able to see where every dollar is going, build your savings automatically, get a [customized portfolio](, and withdraw your funds at any time. Bring your banking up to snuff: [join Albert today](. [Find Out More]( When you support our sponsors, you support us. Thanks for that. 🎯 On Our Radar - Looking for your local farmer’s market? [Go online](. - By the way, you’re a dopamine addict. And you have [digital media]( to thank. - Because sometimes stocks aren’t enough. Retail investors are flocking to this emerging [alternative investing platform.](* - The clickbaitification of Netflix. [Sex sells](, guys. - The real-life castaway. How one man survived [a week lost at sea](. When you support our sponsors, you support us. Thanks for that. 🌍 Finimize Live 👨‍⚕️ Doctor’s orders There’s been a lot of talk about the medical world over the last year and a half for some reason. And it’s brought even more attention to Healthcare 2.0: a trend that’s seeing companies the world over making treatments more accessible, more effective, and more futuristic than ever before. It’s also the focus of one of our next events, [How To Get Your Dose Of Healthcare 2.0](. 💰 [How To Value Any Company](: 6pm UK time, August 31st 💉 [How To Get Your Dose Of Healthcare 2.0](: 5pm UK time, September 1st 🤔 [The Pros And Cons Of Alternative Investments](: 5pm UK time, September 6th 📚 [How To Navigate Investing In A Meme Stonk World](: 2pm UK time, September 8th 💥 [How To Master The Crypto Ecosystem](: 5pm UK time, September 14th 🔒 [Navigating The World Of Bitcoin Security](: 6pm UK time, September 21st ♻️ [How To Turn Your Portfolio Green](: 6pm UK time, September 23rd 🤠[How To Win Big With Fractional Shares](: 5pm UK time, September 28th ❤️ Share with a friend Your Referrals: 0 Thanks for reading {NAME}. If you liked today's brief, we'd love for you to share it with a friend. If they sign up on your unique link, you’ll earn some sweet swag. Share your unique link: [ You stay classy, {NAME} 😉 We’d love to hear your thoughts. [Give feedback]( Want to advertise with us too? 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