👀 Google's doing Nvidia's job

Google made its own Nvidia-esque AI chip | Metals were predicted to have a showstopping decade | [Finimize](   TOGETHER WITH     Hi {NAME}, here's what you need to know for April 11th in 3:15 minutes.   🍸 A beautiful apartment, a new car, crypto investments, a family, another university degree, a Tuesday spicy margarita fund. Join us for [Building Wealthy Women: Investing For Your Future]( at 5pm UK time today, and find out how to reach your financial goal – no matter what your priorities are. [Grab your free ticket]( Today's big stories - Nvidia found fresh competition in Google’s in-house chipmaking progress - Hybrids are pushing electric vehicles out of the fast lane – [Read Now]( - The world’s biggest independent commodity trader decided that metals are the way to go Lights, Camera, Axion [Lights, Camera, Axion] What’s going on here? Google [revealed]( its very own AI chip, hoping to put the “envy” in Nvidia. What does this mean? Google’s “Axion” chip will essentially work as a brain for data centers, which fuel Google’s search engine and AI projects. In fact, Axion has been designed specifically to sort through a ton of data quickly and accurately, so it can hurry along the AI tools that handle everything from tailoring YouTube ads to analyzing the search results of millions. This wasn’t a solo feat, though. Google picked the brain of British chip designer Arm, and it’s about time: Microsoft and Amazon launched their own chips months and years ago respectively. Why should I care? Zooming out: Time to pick favorites. Google's trying to break its habit of buying chips from big names like Intel, Nvidia, and AMD to become more self-sufficient. The tech company isn’t trying to start any feuds, though, so it’s not putting the chips on the market. That’s not to say that Google can keep each and every one to itself, mind you. While it’ll use more of the gizmos as its cloud and AI businesses develop, Google will also want to kit out AI startups that it’s invested in, like Anthropic. But so long as supply chain constraints keep chip production capped, Google’s priorities will be tested. The bigger picture: Nvidia’s target number one. Intel showed off its new chip on Tuesday, too. The company claims the [Gaudi 3]( is faster and more efficient than Nvidia’s H100 when it comes to certain AI tasks – a bold bet, given that Nvidia holds around 80% of the chip market. That said, Nvidia’s chips can hit the wallet hard, so customers are always on the lookout for ways to pay less without sacrificing performance. Intel could use the attention: while Nvidia’s stock has tripled over the last year, Intel has only managed a 15% rise in the same timeframe. You might also like: [Data centers and AI, explained.]( Copy to share story: [( 🙋 [Ask a question](mailto:questions@finimize.com?body=Ask us a question: Where are you writing from? Let us know and we'll mention it when we reply.&noapp=true&subject=Lights, Camera, Axion&utm_campaign=daily-global-11-04-2024&utm_source=email) Analyst Take The Hybrid Hype Has Put Even Tesla In The Back Seat [The Hybrid Hype Has Put Even Tesla In The Back Seat]( By Russell Burns, Analyst We’ve been told that [electric vehicles]( (EVs) could help us save the world. So now, eco-conscious shoppers don’t need to suffer any discomfort to do their bit: they can enjoy the luxuries of air-con and high-tech gadgets while [turning the roads green](. And yet, folk are increasingly hopping into [hybrid vehicles](, which run on a combination of traditional fuel and self-generated battery energy. That’s leaving EVs in the showrooms and putting pressure on the likes of Tesla. So that’s today’s Insight: [why hybrids are pushing EVs off the road, and whether they can hold onto their lead](. [Read or listen to the Insight here]( Make sure social media works for your portfolio, not against it Our attention spans are shrinking by the day. That hasn’t just affected the way we watch Netflix series or increasingly short-form videos, but it’s also transformed the way [investors do their research](. Newspapers, television, and financial advisors have made way for tweets, forums, and TikToks. In fact, [over a third of Gen Z investors]( in the US say social media influencers were major factors in their decision to start investing. Social media is firmly embedded in your phone and your kids’ phones: [read our free guide to make sure it does good, not harm](. [Check Out The Guide]( Metal Ahead [Metal Ahead] What’s going on here? The world’s biggest independent commodity trader [decided]( that metals are the way to go. What does this mean? Vitol made $13 billion in profit last year, which mainly came from energy investments – think oil, natural gas, and power generation systems. Yet this week, Vitol confirmed that it’s moving at least one eye onto the metals market after a long time spent turned away. The trading firm predicts that the next decade will be a biggie for metals, and the second-biggest commodity trader agrees. Trafigura expects that the rise of electrically powered systems – electric vehicle charging stations, renewable energy, and AI data centers – will lead to an insatiable appetite for their key ingredient, copper. Why should I care? For markets: Copper is a showstopper. Trafigura believes that by 2030, supply of copper will land four to five million metric tons shy of demand. To make matters worse, the firm says that AI systems and data centers could potentially add another million to that deficit. And because companies will pay up for their lot, not least because copper could make or break their AI ambitions, the metal’s price could hit the sky. It’s already started the ascent: the price of copper hit a 15-month high on Wednesday, and copper miners’ share prices are on the up as well, since higher prices would pad out their profit margins. The bigger picture: Hedge your bets. Higher commodity prices feed into prices of everyday stuff – it’s basically impossible to make anything without metal or energy, after all. So if prices stay higher for longer, that raises the risk of an inflation sequel and makes it harder for central banks to trim interest rates – and remember, higher rates can weigh on stocks. Commodities could be worth a look, then. Not only do they let investors catch a ride while prices are high, but they could hedge a portfolio against inflation and stock market dips. You might also like: [Copper could be the next big AI play.]( Copy to share story: [( 🙋 [Ask a question](mailto:questions@finimize.com?body=Ask us a question: Where are you writing from? Let us know and we'll mention it when we reply.&noapp=true&subject=Metal Ahead&utm_campaign=daily-global-11-04-2024&utm_source=email) 💬 Quote of the day "A hen is only an egg's way of making another egg." – Samuel Butler (an English novelist and critic) [Tweet this]( SPONSORED BY CFA INSTITUTE This isn’t your grandad’s portfolio Let’s face it: crypto can no longer be classed as a “phase”. Especially now, with even traditionally minded investors buying into the OG crypto with [bitcoin spot ETFs]( – even if they’re more interested in hedging their portfolio than funding the digital future. So if you can’t tell your HODLs from your FUDs and your DYORs, you might want to complete the [DeFi: Introduction to Blockchain and Cryptocurrency course]( from CFA Institute. You’ll get a year to work through up to [15 hours of study](, at your own pace and online. By the time you complete the test, you’ll be a master of all things digital – with [a shiny badge]( to prove it. That includes the ins and outs of [blockchain tech](, the current applications and potential impacts of DeFi, [financial markets](, and the intersection of DeFi, traditional finance, and governance. [Stand out in an increasingly competitive finance market with a certified grip on digital assets](. [Find Out More]( When you support our sponsors, you support us. Thanks for that. If you want your brand featured here, [get in touch.]( 🎯 On Our Radar 1. No, you’re not imagining that constant pressure. Turns out “[eldest daughter syndrome](” is a real phenomenon. 2. Tax advantages, compounded returns, flexible inheritances. ISAs can have it all – so long as you [choose the right one](.* 3. Take a wander round the wonders. The [world’s most iconic buildings]( have aged well. 4. Women are still paid less than men on average. That makes it harder for them to keep up with investments – but [where there’s a will, there’s a way](.* 5. This could’ve been one of the biggest crypto heists ever. The theft was just met with a [11,000-year prison sentence](. When you support our sponsors, you support us. Thanks for that. 🌍 Finimize Live 🤩 Coming Up Soon... All events are in UK time. 💪 [Building Wealthy Women: Investing in Your Future:]( 5pm, April 11th 💸 [Increase Your Wealth With Blockchain And Bitcoin:]( 5pm April 24th 💥[A Beginners Guide To Impact Investing:]( 5pm, May 14th 🤖 [How To Leverage AI In Investing:]( 5pm, June 4th 🚀 [2024 Modern Investor Summit](: 2pm, December 3rd ❤️ Share with a friend Thanks for reading {NAME}. If you liked today's brief, we'd love for you to share it with a friend. You stay classy, {NAME} 😉 We’d love to hear your thoughts. [Give feedback]( Want to advertise with us too? 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