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filthyrichwriter.com
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contact@filthyrichwriter.com
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Wed, Apr 12, 2023 03:11 PM
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Hi there! The question of "What makes copy good or bad?" is often spun by our students into "Am I a
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Hi there! The question of "What makes copy good or bad?" is often spun by our students into "Am I a good copywriter?" It's a simple question with a not-always-so-simple answer.Â
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A good copywriter is someone who writes good copy. And by "good copy," we mean that it addresses the benefit, speaks to the target audience, and has a call to action. If you are meeting the creative brief then you are doing your job, and that means you're delivering good copy!Â
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[In this episode, Nicki and Kate dive into unraveling the answer and how asking yourself if something is good copy or bad copy will make you a better copywriter.]( Prefer to watch videos? Find it [here](.Â
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