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Ep. 121: Writing a Call to Action That Maximizes Engagement

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filthyrichwriter.com

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contact@filthyrichwriter.com

Sent On

Wed, Mar 8, 2023 04:11 PM

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Hi there! Every copywriter needs to master writing this one fundamental element: a call to action.

Hi there! Every copywriter needs to master writing this one fundamental element: a call to action. A call to action, or CTA, is the next step you want the user to take in their journey. You set the expectation for what makes the most sense for the next step. The vast majority of copywriting you'll do is direct response copywriting, which is getting the user to take a particular action. The best CTAs maximize engagement with the user. [In today's episode](, Nicki and Kate discuss the elements of what makes a good—and a bad—CTA. If you'd like to watch their discussion, check it out [here](.  Enjoy! The Filthy Rich Writer Team P.S. Be sure to subscribe to our podcast so you don't miss an episode! And don't forget that you can still get our free, bonus recording! Leave a review to gain access to exclusive interviews with entrepreneurs about hiring freelancers. Reviews help us bring you even more episodes and guest experts, and we read (and appreciate!) each one. [Find out exactly how to leave your review—and get your bonus!—here.]( Follow us for more free tips, tools, and tactics! Never miss an email or special event! Add contact@filthyrichwriter.com to your address book or safe sender list. Want out of the loop? [Unsubscribe]( or [update your email preferences]( 9 Cornerstone Sq B400-333, Westford, MA 01886-1473

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