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Ep. 118: What's a Copywriter's Unique Selling Point?

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filthyrichwriter.com

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contact@filthyrichwriter.com

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Wed, Feb 15, 2023 04:11 PM

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Hi there! As a copywriter, you need to set yourself apart from the competition: other copywriters. S

Hi there! As a copywriter, you need to set yourself apart from the competition: other copywriters. So, what does that? A unique selling point or unique selling proposition (USP) tells your prospective clients why they should hire you versus any other copywriter. What do you have that no other copywriter brings to the table? If your instinct is to say, "Nothing! There's nothing unique about me!", then you'll want to listen in. Whether you're just starting out or you've been copywriting for a while, it's time to either write or revisit your USP. [In today's episode,]( Nicki and Kate break down how to write a compelling USP that will make it crystal clear to your prospective clients why you're the best copywriter for the job. If you'd like to watch their discussion, check it out [here]([.]( Enjoy! The Filthy Rich Writer Team P.S. Be sure to subscribe to our podcast so you don't miss an episode! And don't forget that you can still get our free, bonus recording! Leave a review to gain access to exclusive interviews with entrepreneurs about hiring freelancers. Reviews help us bring you even more episodes and guest experts, and we read (and appreciate!) each one. [Find out exactly how to leave your review—and get your bonus!—here.]( Follow us for more free tips, tools, and tactics! Never miss an email or special event! Add contact@filthyrichwriter.com to your address book or safe sender list. Want out of the loop? [Unsubscribe]( or [update your email preferences]( 9 Cornerstone Sq B400-333, Westford, MA 01886-1473

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