The most useful skill you can learn

It's legit. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ The most useful skill I have is probably creating email promos that make quite a bit of money. I mean being able to defend yourself is a pretty useful skill. So is falling asleep quickly. Or being able to make people laugh. But I’m talking about life skills that can make you money. If you have the skill of creating 5 or 6 figure email promos, you can pretty much do whatever you want with your life. The amount of money you’ll generate from each promo will depend on the size and quality of your list. Or your client’s lists. But the skill itself is something that can make you money for the rest of your life. And I’m not exaggerating. I first learned how to create 5 figure promos when I was about 23 years old. Now I’m 33. I’ve made plenty of mistakes along the way, but I can confidently say that I’ve figured out the best ways to create email promos that make a lot of money…and make your list love you. (And I’m always trying new stuff to improve my skills.) If you have your own email list, creating killer promos is a MUST HAVE skill. If you write (or wan to write) for other people’s lists, it’s a must have as well. There’s lots of theories, strategies, tactics, and ideas as to how to best do emails promos to a list. Plenty of them work…plenty of them don’t. The trick is figuring out the exact steps to follow to ensure every promo is a success. When it comes to successful promos, there’s three things you MUST get right. My buddy Justin Goff and I call it the Tripod Method. Cuz if you miss one of the three pieces, you’ll likely fail. Just like a chair with two legs isn’t gonna be a very good chair. Here’s my version of the pieces of the Tripod: 1. Price and offer. Mess this part up and you can do everything else right, but still fail. 2. Payout and Profit. You need to know if what you’re gonna promote is actually worth promoting. 3. The Promo Itself - copy, number of emails, and cart opening and timing. Once you’ve nailed down the first two legs of the Tripod you get to the fun part. The promo itself. The copy, the number of emails to send, the best times to open and close the cart. Weird tricks to boost sales and make the promo fun for your list instead of annoying. Justin and I are gonna teach this method for the first time ever next week. It’ll be a LIVE training on Thursday. (And it’ll be recorded if you can’t make it live.) We haven’t decided on a price yet, but it’s likely gonna be pretty damn expensive. Justin and I have collectively sold hundreds of millions of dollars worth of products online. And what we’re both best at is email. So it makes sense for us to charge a lot to teach something together. We both have relatively small email lists that make 7 figures a year without many employees. (I don’t think Justin has any employees.) These 5 figure (sometimes 6 figure promos) are the secret to our success. One of the big differences between our businesses and most 7 figure businesses is our profit margins. 20% profit is GREAT for most businesses. But Justin and I both do over 50% margins because these promos we do are almost pure profit. Justin and I are gonna officially open our 5-figure email promo offer on Monday, October 23rd... But until then I'll be sending you a bunch of emails with value and stories about email promos… Talk soon, Ian “tripods need all 3 legs” Stanley