This is dumb.
‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Every week I get random emails from people who want to work for me. They're typically from copywriters, video editors, website developers, and other service providers. Sometimes I open them. Sometimes I don't. And almost all of them suck. I got one this week that was awful and I want to share it with you because there's a great lesson in it. Sometimes knowing what NOT to do is even more important than knowing what TO do. I won't share the guy's name because I'm not trying to be mean. Here's what he said: "Hey Ian, I bumped into your Instagram, and I love your content! I really love watching those types of videos that you're producing since you can showcase your own style and creativity. The reason I reach out to you is to express my gratitude, and I am also wondering if you're the one filming and editing these videos. If so, I'm a Video Editor and I want to help you edit your videos so you can focus more on filming, content creation, and other important things you need to do. I would love to make a FREE SAMPLE EDIT, so you can be assured I have the skill. I only want to get paid if you will use the video and you will decide if you want more. Looking forward to your response." Ok let's go through it... This is the most important part...this is CLEARLY an email he sent to hundreds or thousands of people. He took ZERO time to personalize it to me. I will NEVER respond to a cold email that was clearly sent in bulk. If you can't take 1 to 3 minutes to customize part of the email then I will not take even 1 second to respond to you. Now let's go through each line... 1. I bumped into your Instagram, and I love your content! You "bumped" into it? How does one bump on instagram? You can stumble across it, but bump? Nah dawg. And what content did you love? Be specific. Pick a friggin video dude. Take a minute to watch some content and tell me what you liked. 2. I really love watching those types of videos that you're producing since you can showcase your own style and creativity. WHAT TYPE OF VIDEOS BRO? What is my style? He's attempting to sound like he watched my stuff when he clearly didn't. 3. The reason I reach out to you is to express my gratitude, and I am also wondering if you're the one filming and editing these videos. If so, I'm a Video Editor and I want to help you edit your videos so you can focus more on filming, content creation, and other important things you need to do. Your gratitude for videos you didn't watch? Again, nah dawg. 4. I would love to make a FREE SAMPLE EDIT, so you can be assured I have the skill. I only want to get paid if you will use the video and you will decide if you want more. His offer is good, this is the right way to do it. But everything leading up to it is such immense rubbish that I don't give a fuck if his offer includes giving me money. I don't wanna work with lazy people who don't take the time to personalize messages. 5. Looking forward to your response. Sorry brastafarian but I'm not gonna respond. Had he taken the time to watch some videos and write a custom message I would at least respond and tell him I'm only interested in hiring someone who lives in my city. But he doesn't deserve that. I know that could sound harsh but in no way do I feel even a twinge of obligation to respond to him. Nor should anyone who receives emails that are this bad. Now...all that being said... Reaching out with cold emails DOES work. It can work insanely well. But it has to be done right. I've helped people go from zero to six figures by sending cold emails to the right people in the right way. And once they've got a couple clients they don't have to do cold outreach anymore. The clients come to them...or they just don't take on anymore cuz they're already making enough money. The skill I teach people to get paid for is writing emails for other companies or influencers. You can land clients that'll happily pay $1,000 to $10,000 a month for that skill. But you gotta send the right emails to the right people. If you wanna learn how to do that, you can grab my "Get Your First Client" training. It's a Pay What You Want course. [ Click here to check it out]( Or you can apply for my high end coaching program that shows you every single thing you need to do to go from zero to six figures. And you get 3 coaching calls every single week. [ Click here to apply now]( Either way, please don't send garbage emails like the poor lad above. It ain't gonna work. Talk soon,
Ian "don't be THAT lazy" Stanley P.S. Tomorrow I'll show you the follow up email he sent me to try to get me to respond again. He did something HILARIOUSLY bad. Sent to: {EMAIL} [Unsubscribe]( Almost Passive Income, 3000 Mountain Shadow Rd, Boise, ID 83702, United States