These few paragraphs changed my life

Thank you for everything you taught me Peter ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ When I was in college, I read a few paragraphs that ended up changing my entire life. I had no idea at the time what road these paragraphs would lead me down, but I'm so glad I read them. These few paragraphs are the reason I've been able to do pretty much whatever I want for the last decade or so. It's why I've been able to build multiple different 7 figure businesses...without working more than a couple hours per day on average. Here's those few paragraphs: "Cost was rather cheap - I paid about $0,40 per click after the initiation round. I started to make sales of my $100 eBook. I was actually pretty happy to see it convert at 3% from cold traffic. In general - 100 clicks would bring me 3 sales. $40 spend and $300 gross = $260 net. Any marketer would call this a success and let the darned thing run, as is. Not me :-) I knew there was more money in those 97 people that did not buy from me. They were all hanging out on these sites I bought advertising on. I had to offer them a second chance to come back later if they didn't feel like buying the first time around." Those four paragraphs were written by a guy named Peter Spaepen who unfortunately passed away a few years ago. He was an incredible marketer and I wouldn't be where I am today without him. The reason those few paragraphs were so influential on me is because it made me truly understand the value of building an email list. I'd heard "the money is in the list" countless times. But this really made me understand it. He switched his model from sales on the front end - to leads on the front end. And it was a game changer. It's the reason my main focus on the front end of my business is getting email leads instead of going straight for the sale. If you have a great conversion rate you might be at 3% to 5% if you're selling something straight away. But my main opt in page to cold traffic gets a 69% opt in rate. So instead of having 97% of people leaving after they land. I only have 31% leaving the page. And I get to send emails to the those 69% again and again. Plus, they're stoked to give me their email address because they're getting something valuable in return. That's why I'm so excited to teach what I'm gonna teach in my new "List Snowball" course. I asked if you guys wanted me to launch it last week and I got over 400 responses from you guys saying you'd buy it. That's an overwhelmingly awesome response. The course will open for sale on Thursday, June 6th. I'm gonna do a free training on Thursday called "How to go from $0 to $500 per day in revenue." I'll give you a little glimpse into my method for building email lists. And I'll be releasing the course ON the zoom call. There will be benefits for those who attend live. (I will likely give the course away for free for the first buyer.) It will be recorded as well. My plan is to show you the principles for how to go from nothing to $500 a day with paid ads. And be profitable by day 7 at the latest so you're pretty much growing your list for free. That way you don't really have to spend money out of pocket on the ads cuz you're getting your investment back quickly. (Or gettin paid to grow your list if you wanna see it that way.) The training is free but I will be selling the new course at the end. If that offends you, you don't have to attend haha. You just have to register below to hold your spot. (Don't worry. I'm not subscribing you to some other list or anything weird. Zoom just makes me get your email to register you.) [ Click here to register now]( See ya Thursday. Talk soon, Ian "super grateful for Peter Spaepen" Stanley Sent to: {EMAIL} [Unsubscribe]( Almost Passive Income, 13359 N. Hwy 183, Ste. 550, Austin, TX 78750, United States